
M&M'S® x ILLIT's Sweet Collaboration Sparks 'It's More Fun Together' Moments Across Asia!
If 'Magnetic' has been living rent-free in your playlist since 2024, you're not alone. ILLIT's debut single went viral, hit the Billboard Hot 100, and instantly captivated Gen Zs with its famed dance choreography. Fast forward to 2025, they've dropped their third mini album bomb—bringing back joyful beats, fresh looks, and energy levels that match a handful of M&M'S.
Catherine Yap, Mars Wrigley Asia, Chocolate Marketing Director shared, 'ILLIT's vibrant music, captivating performances, and their ability to spread positivity mirror M&M'S mission of bringing people together through the power of fun. Each member brings a unique personality that syncs with the colorful cast of M&M'S Spokescandies – Red, Yellow, Green, Blue, Orange, Brown, and Purple – perfectly aligning with our brand message.'
ILLIT expressed their excitement, 'We've loved M&M'S since we were kids and they've been part of our growing up, so we're thrilled to be joining them as ambassadors now as ILLIT. We look forward to having lots of 'fun together' through exciting collaborations in the upcoming campaign — M&M'S & ILLIT, FRIENDS FOREVER!'
At the heart of this newly formed friendship is the 'M Dance Challenge', inspired by ILLIT's chart-topping debut track 'Magnetic'. Featuring a bespoke, fun, and catchy choreography curated to the song, the challenge invites fans to participate through music and movement. Keep your eyes peeled for tons of bite-sized content packed with sweet moments between ILLIT and our lovable M&M'S Spokescandies—because when chocolate and K-pop collide, it's an undeniable burst of fun.
The M&M'S x ILLIT campaign will officially roll out from July 2025, across South Korea, Malaysia, Philippines, Thailand, Taiwan, Hong Kong, Singapore.
Check out the official collaboration teaser and ILLIT's 'Jellyous' dance challenge with the M&M'S mascots:
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Sinar Daily
6 hours ago
- Sinar Daily
Star Planet denies claims of Chinese-only language and ticket scalping at G-Dragon KL concert
Concert organiser Star Planet has denied allegations that signage and announcements at the G-Dragon concert in Kuala Lumpur were predominantly in Chinese, following backlash from local fans on social media. In a statement released by the company, its Chief Operating Officer Carmen Liew clarified that it is inaccurate to state that signage and announcements were predominantly in Chinese, noting that all international events use bilingual materials in both English and Chinese. "For the G-Dragon concert in particular, live announcements were also made in Bahasa Malaysia and essential notices were likewise available in Bahasa Malaysia,' the organiser told Sinar Daily. The company added that it has taken note of public feedback and will consider incorporating more Bahasa Malaysia in future events involving K-pop or local artists. "That said, we've noted the feedback and will certainly consider incorporating even more Bahasa Malaysia for future K-pop or Malay artist events," she added. The G-Dragon concert, part of the K-pop star's highly anticipated world tour, took place at Axiata Arena, Bukit Jalil, on July 19 and 20. Social media users had voiced frustration over the high number of attendees from mainland China and alleged that Malaysian fans were sidelined. Another point of criticism involved ticket scalping, with fans accusing the organiser of insider ticket sales to buyers in China. One viral post alleged that all VVIP, VIP and Cat 1 tickets were snapped up by agents and resold at inflated prices, while genuine fans were left with limited options or forced to buy at mark-ups. Fans also raised concerns that the ticketing system lacked security, with no codes required during the fan club presale, making it vulnerable to bots. Some users also claimed their tickets were cancelled over suspicious activity, while scalper tickets remained valid. Accusations were also made that tickets under the 'FAM' category were distributed through insider networks linked to the organiser. Star Planet again has firmly denied the claims. They said the allegations of ticket scalping are entirely baseless and without any supporting evidence. "We want to firmly reiterate that Star Planet had no involvement in any insider ticket sales for the G-Dragon tour. "It is also important to note that all ticketing activities or actions for a world tour of this scale are conducted under close oversight and require coordination and approval from multiple parties, including the tour's official management," said Liew. The company added that ticketing activities for international tours require oversight and approval from multiple parties, including the tour's official management, to ensure transparency and compliance with global standards. Addressing one specific case that went viral, the company said a ticket was voided due to suspicious activity but reinstated after verification. Star Planet acknowledged the global problem of scalping and said it is working with its ticketing partner to improve bot-filtering systems for future events. "We fully understand the frustration and disappointment experienced by fans who were unable to secure tickets for this highly anticipated event. "Scalping remains a widespread issue globally and presents an ongoing challenge for event organisers. "To address this, we are in active discussions with our ticketing partner to explore and implement more advanced bot-filtering solutions aimed at minimising scalper activity and ensuring fairer access for genuine fans for upcoming shows," she said.


Focus Malaysia
9 hours ago
- Focus Malaysia
K-pop fans vent fury at organisers as Mainland Chinese scalpers invaded G-Dragon's KL gigs
HELL hath no fury like a K-pop fan scorned. Tickets for Korean singing sensation G-Dragon's two live shows in Kuala Lumpur over the weekend (July 19 and 20) had sold out shortly after going on sale. In fact, they were all snapped up within hours of being made available for public sale on May 29 which left thousands of adoring fans disappointed. Worse yet, many had to resort to tickets scalpers who re-sold the tickets at many times the face value. Thus, imagine these fans shock, disappointment and even disgust to see plenty of empty seats at the venue during both shows at the Axiata Arena, Bukit Jalil. What was even more galling was that it seemed that a large portion of the crowd seemed to be foreigners. This was based on the lack of response when the artiste conversed in Bahasa Malaysia and the unfamiliarity of many attendees with G-Dragon lyrics. Kamen Liew's post on Facebook seem typical of the responses that are flooding social media in the aftermath of the KL gigs. The lacklustre atmosphere was highlighted which proved hugely disappointing for this particular fan who was probably right in pointing out that G-Dragon may have been expecting more from the crowd given this was his first gigs here in eight years. She must also be fearing that such poor crowd interaction would dissuade other K-pop performers from including Malaysia in future tours. Similarly, many also vented their fury at the organisers – Star Planet Sdn Bhd. It was perceived that its poorly managed ticketing system has led to a scenario whereby tickets ended up with foreign fans – notably Chinese nationals – instead of locals. if you think you want to be a successful organiser @StarPlanetMY , why don't you be a concert organiser in CHINA instead of Malaysia? you really LOVEEEE that country so much is it 😙😙😙❤️❤️ u don't even care at all about Malaysian people 🤓 — princessnrannxsa | TS 🎫 (@Annxsameerx) July 20, 2025 One fan even included video footage of the K-pop icon conversing in Malay and looking somewhat confused at the lukewarm response. It must be noted that K-pop fans take great joy in interacting with their idols and when these stars make the effort to learn some local lingo, it is expected that appreciation be shown …. Loudly! Alas, the seemingly poor response will reflect poorly on local FAM (name for G-Dragon fandom). 🐲: 'Korang dah makan?' 'Jumpa nanti' 'Terima kasih' Look how he tried his best to speak in Malay but at last, he seems got confused as probably lack of ppl could confirm what he prob kudos to Malaysians who responded in Malay👏#GDRAGONinKL #GDinKL — ain_BBVIP (아인)(BB's Silent Knight)🇲🇾🍀🌵🌸💛 (@BB_VIP5ever95) July 19, 2025 Further proof was presented with a video purportedly showing large sections of the crowd only singing to portions of tunes that were in their own language. This is not the given thing as K-pop fans go to great lengths to learn and memorise tunes in the artistes' native tongue. Such poor fandom was again seen as reflecting on local FAMs or VIPs (name given to fans of his pop group Big Bang). Proof that the crowds are not Malaysian. They only know to sing in their own language and even GD LOOKS SHOCKED as they only sing that part. I dont blame them, i blame STARPLANET for ripped the opportunities from Malaysian fans. #GDinKL #GDRAGONINKL #GDRAGON — Meowwww~~~~💙 (@nody_meow) July 20, 2025 Few things to note from these gigs. Firstly, ticket scalping is nothing new. The bigger the act, the more likely it will happen. Oasis fans were subject to the same with the recent reunion concerts. Black Sabbath's final farewell show earlier this month sold out in a record-breaking 16 minutes with scalpers making a killing on the secondary market. It is entirely up to the organisers and to an extent, the artiste, to fix this pertinent issue. Secondly, sold out concerts are great for the economy, more so when visitors flock to the country for those shows. However, it is not so great for local fans who miss out on tickets. Supply and demand will determine this but something will need to be done to minimise empty seats at venues to avoid 'sold out' shows feel anything but. – July 22, 2025 Main image credit; Meowwww~~~~💙(@nody_meow)/X


The Star
12 hours ago
- The Star
K-drama When Life Gives You Tangerines sweeps Blue Dragon awards
South Korean actors IU (left) and Park Bo-gum received the Popular Star Award at the Blue Dragon Series Awards. Photo: IU/Instagram Hit K-drama When Life Gives You Tangerines (2025) dominated 2025's Blue Dragon Series Awards, taking home four trophies, including the top honour, the Grand Prize. Now in its fourth year, the annual ceremony is a spin-off of the prestigious Blue Dragon Film Awards, created to recognise excellence in South Korean streaming series. This year's event was held on July 18 at Paradise City in Incheon. The period romance emerged as the biggest winner of the night, securing awards for Grand Prize, Best Actress, Best Supporting Actress and Popular Star Award. Stealing the spotlight was singer IU, who claimed her first Best Actress award for her dual performance in the 16-episode show. She portrayed both the young version of Ae-sun and her daughter Geum-myeong, delivering a powerful portrayal that resonated with global audiences and brought depth to the emotional arcs of both characters. 'This show will remain the greatest pride of my life,' IU, 32, said onstage as she accepted the award. 'I offer my deepest respect and gratitude to all the Ae-suns who lived boldly and clearly in a world that demanded they remain unseen, and to all the Geum-myeongs who firmly planted their desires and nurtured them into reality.' Yeom Hye-ran, 48, won Best Supporting Actress for her role as Gwang-rye, Ae-sun's mother. 'I've never received so many cheers and compliments in my life. I may not deserve them, but I'm deeply honoured,' she said, thanking the series' production team for their support. IU, whose real name is Lee Ji-eun, also received the Popular Star Award alongside actor Park Medical series The Trauma Code: Heroes On Call (2025) bagged several awards, including the Top Excellence Award, the second-biggest honour of the ceremony. Cast members Ju Ji-hoon and Choo Young-woo nabbed Best Male Actor and Best New Male Actor respectively. Best Supporting Actor went to Lee Kwang-soo for his role in the Netflix crime thriller Karma (2025), while Best New Actress was awarded to Kim Min-ha – better known globally as Pachinko – for her performance in Tving's romance drama Way Back Love (2025). – The Korea Herald/Asia News Network