Promofix authorised as official Google Ads media sales rep in five MENA markets
With this new authorisation, Promofix aims to reinforce its position as a digital solutions leader across the Middle East and North Africa.
As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets.
'We are pleased with our partnership with Promofix to enable the growing digital ads ecosystem,' said Anthony Nakache, Managing Director at Google MENA. 'This partnership is a testament to our commitment to empowering businesses across MENA, helping them to connect meaningfully with their customers and unlock new opportunities for growth in the digital economy.'
This milestone also aims to reflect the company's commitment to driving digital transformation, enabling businesses to reach billions of potential customers at critical moments, and fostering measurable growth and regional competitiveness. Google will continue to directly manage a select portfolio of clients as part of this expanded partnership.
'We are proud to strengthen our collaboration with Google and to bring world class digital solutions closer to businesses in Qatar, Oman, Bahrain, Kuwait, and Jordan. This partnership reflects our commitment to empowering organizations with the tools they need to elevate their digital strategies, enhance customer engagement, and achieve sustainable growth in an ever-evolving digital landscape,' said Imad Jomaa, Founder and President of JGROUP.
As Promofix looks to the future, the company claims it remains steadfast in its commitment to driving digital excellence and delivering advanced, market-relevant technology solutions that empower clients to grow and succeed across the region.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Web Release
9 hours ago
- Web Release
Nissan Rolls Out Next-Gen Connected Services Across Patrol Lineup in the Middle East
Nissan is elevating the connected driving experience in the Middle East with the regional rollout of its next-generation Connected Car Services 2.0 (CCS 2.0), now available across the entire Patrol lineup, including the all-new PRO-4X and NISMO editions. Building on the momentum of the all-new Patrol launch earlier this year, the brand is focusing on delivering a smarter, more integrated ownership and driving journey through advanced digital connectivity. At the heart of this innovation is the MyNissan app, which offers a range of enhanced features to strengthen the connection between driver and vehicle. Leading this digital transformation is the global debut of the MyNissan Ownership feature in the Middle East. Available through MyNissan App, the feature offers four essential services: booking a service appointment, scheduling a test drive, locating a nearby Nissan dealer, and discovering local attractions. Designed to simplify routine interactions, this intuitive tool reflects Nissan's commitment to delivering customer-first innovations that begin well before the engine starts. Through Connected Car Services 2.0, Patrol owners can now access a wide array of remote functions and real-time data. These include remote locking and unlocking, monitoring the status of doors, windows, and trunk, starting the engine, and pre-setting the cabin temperature from anywhere via the MyNissan app. The system also delivers live vehicle health diagnostics, providing updates on the status of critical components such as battery, oil pressure, tire condition, airbags, and more. This empowers owners to stay informed and in control of their vehicle's condition at all times. Thierry Sabbagh, Divisional Vice President and President – Middle East, KSA, CIS – Nissan and INFINITI, said: 'The Middle East continues to play a pivotal role in Nissan's global innovation journey, and we are proud that the new ownership experience within the MyNissan app made its world debut here in the region. With the all-new Patrol, we have elevated the connected driving experience across every touchpoint, from CCS 2.0 enhancements to the expanded capabilities of the MyNissan app. As we continue rolling out the app, our goal is to unify and simplify how our customers interact with their vehicle and with Nissan.' Connectivity inside the cabin has also been redefined. The Patrol is the first Nissan vehicle in the region to offer Google built-in, enabling seamless access to Google Maps, Google Assistant, and Google Play directly from the vehicle's 28.6-inch Monolith display. An embedded internet connection ensures continuous updates and reliable access to online services, transforming the Patrol into a fully connected SUV. In addition, wireless Apple CarPlay and Android Auto allow drivers to stay connected to their digital lives effortlessly, enhancing safety, personalization, and convenience. The rollout of these enhanced connected services is now live across all Patrol models in the UAE and Saudi Arabia, with further expansion to additional models and countries planned in the coming months as part of Nissan's broader digital strategy. This expansion underscores Nissan's long-term vision for a fully connected and customer-centric mobility ecosystem. The complete Patrol line-up including the recently-launched all-new Patrol PRO-4X, and Middle East-exclusive all-new Patrol NISMO, is now available through Nissan's partner network across the UAE, Saudi Arabia, and the wider region.
Tahawul Tech
11 hours ago
- Tahawul Tech
Google invests in nuclear power for its data centres
Google has reached an agreement with energy company Kairos Power to build a small modular nuclear reactor to supply power to their data centres across two US states. Starting in 2030, government-owned utility the Tennessee Valley Authority (TVA) is set to purchase up to 50 megawatts of power from Kairos Power's Hermes 2 reactor located in the state of Tennessee. In addition to Tennessee, the reactor is due to also help power Google's data centres in the state of Alabama. The companies stated TVA is the first US utility to sign a purchase power agreement to buy electricity from an advanced nuclear reactor. Hermes 2 is also the first deployment under an agreement Google and Kairos Power inked in 2024 to launch the start-up's nuclear technology at a commercial scale to bring 500 megawatts of capacity online by 2035 to support the tech giant's load growth. Amanda Peterson Corio, Google's global head of Data Centre Energy, said the partnership would 'accelerate the deployment of innovative nuclear technologies and help support the needs of our growing digital economy while also bringing firm carbon-free energy to the electricity system'. She noted lessons from the development and operation of the Hermes 2 plant would 'help drive down the cost of future reactors, improving the economics of clean firm power generation in the TVA region and beyond'. The increasing use of generative AI is putting a strain on the US electrical grid as companies including Google, OpenAI, Microsoft and xAI require massive amounts of power to train their models. Last month, Google reached agreements with two US electricity companies to reduce its AI data centre energy consumption during spikes in demand on the grid. Source: Mobile World Live Image Credit: Stock Image
Sharjah 24
a day ago
- Sharjah 24
Google agrees to US$36m fine over Android search deals
Australia's competition authority said it had launched proceedings in the Federal Court and jointly submitted with Google Asia Pacific that it should pay the fine. The court would now decide whether the agreed penalty and other orders were "appropriate", the Australian Competition and Consumer Commission said in a statement released on Monday. "Conduct that restricts competition is illegal in Australia because it usually means less choice, higher costs or worse service for consumers," said the commission's chair, Gina-Cass Gottlieb. Google had cooperated with the competition commission and admitted reaching the deals with telecoms firms Telstra and Optus, which were in place from December 2019 to March 2021, the body said. In return for only installing Google's search engine, Telstra and Optus had received a share of the resulting advertising revenue, the commission said. "Google has admitted in reaching those understandings with each of Telstra and Optus it was likely to have had the effect of substantially lessening competition," it said. Google said it was pleased to have resolved the regulator's concerns over the provisions, adding that they had not been in its commercial agreements for "some time". "We are committed to providing Android device makers more flexibility to preload browsers and search apps," a Google spokesperson said. Telstra and Optus entered court-enforceable agreements last year not to make new agreements to pre-install Google search as the default on Android devices, the competition watchdog said.
