Promofix authorised as official Google Ads media sales rep in five MENA markets
With this new authorisation, Promofix aims to reinforce its position as a digital solutions leader across the Middle East and North Africa.
As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets.
'We are pleased with our partnership with Promofix to enable the growing digital ads ecosystem,' said Anthony Nakache, Managing Director at Google MENA. 'This partnership is a testament to our commitment to empowering businesses across MENA, helping them to connect meaningfully with their customers and unlock new opportunities for growth in the digital economy.'
This milestone also aims to reflect the company's commitment to driving digital transformation, enabling businesses to reach billions of potential customers at critical moments, and fostering measurable growth and regional competitiveness. Google will continue to directly manage a select portfolio of clients as part of this expanded partnership.
'We are proud to strengthen our collaboration with Google and to bring world class digital solutions closer to businesses in Qatar, Oman, Bahrain, Kuwait, and Jordan. This partnership reflects our commitment to empowering organizations with the tools they need to elevate their digital strategies, enhance customer engagement, and achieve sustainable growth in an ever-evolving digital landscape,' said Imad Jomaa, Founder and President of JGROUP.
As Promofix looks to the future, the company claims it remains steadfast in its commitment to driving digital excellence and delivering advanced, market-relevant technology solutions that empower clients to grow and succeed across the region.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Martechvibe
9 hours ago
- Martechvibe
Does GEO Render Traditional SEO Redundant?
In the 1990s, the web was a fragmented space. Users relied on manually curated directories like Yahoo! or early tools like Archi, which indexed FTP and Gopher servers, and the focus was on file names rather than full content. Then, search engines like AltaVista, Lycos, and Ask Jeeves introduced algorithmic indexing. The launch of Google in 1998 with its PageRank algorithm introduced the idea of link authority. By 2010, search engines began understanding context and intent, not just keywords. Fast-forward to now: According to recent research by Bain & Company , 80% of people use AI-generated answers for at least 40% of their online searches. That means fewer clicks, even if the content still ranks well on Google. Tools like ChatGPT and Perplexity are giving users fast and direct answers. These tools rely on Generative Engine Optimisation (GEO), an approach focused on ensuring the content is visible in AI-generated responses. As this new battleground for GEO heats up, solutions are in high demand. Berlin-based startup Peec AI is tapping right into that need, and investors are paying attention. Just five months after its launch, Peec AI has raised €7 million to expand its AI-powered search platform designed specifically for marketing teams eager to boost their GEO visibility. The Engine Behind GEO While SEO is built around keywords, backlinks, and metadata to help pages rank in search results, GEO is designed for AI-first environments, where the goal is not just visibility on a results page but inclusion in the answer itself. These systems crawl the web much like traditional search engines, but instead of indexing pages based on keywords alone, they convert content into semantic embeddings using LLMs. The embeddings capture the underlying meaning of text, allowing the system to understand nuance, tone, and context far beyond keyword-based systems. So, when a user asks a question, GEO platforms perform a real-time semantic search , not just scanning for matching words, but for matching ideas. From there, they use a process called Retrieval-Augmented Generation (RAG) . The AI retrieves the most semantically relevant content from its database and then generates a response based on that information. It ensures the answer is both contextually accurate and grounded in real data. Well, GEO is assumingly all-powerful. Instead of pointing users to websites, it delivers fully formed, AI-crafted answers that summarise or synthesise the best available information. That's a huge shift in how content gets consumed, and by extension, how it needs to be created. Now, here's the nail-biting question – Is GEO replacing SEO? Not entirely . SEO to GEO: What Has Actually Changed? Traditional search engines like Google monetise user attention. They showed ads, tracked engagement, and optimised for stickiness. In contrast, many LLMs — including ChatGPT — are paywalled, subscription-based services. Their incentives are totally different. Rather than keeping users in a loop of search results, these systems are designed to deliver the best possible answer quickly and efficiently. That also means they're less likely to reference third-party content unless it's high-value, additive, or enhances the perceived intelligence of the product. This makes the competition for inclusion even tighter and more strategic. That said, there are emerging signs that AI platforms can become meaningful traffic drivers. ChatGPT, for example, is already directing outbound clicks to tens of thousands of unique domains. But the mechanism is selective, not exhaustive. Natasha Sommerfeld, Partner at Bain & Company, stated in a report , 'For years, digital marketers have focused on optimising search engine rankings to drive brand discoverability and traffic to their websites.' 'Now, AI-generated search results are rewriting the rules, and SEO optimisation is no longer enough. Brands must evolve or risk losing visibility into their customer journey, and control over their brand positioning, in a world where traditional clicks are disappearing.' This change ties into a bigger challenge. A recent American Customer Satisfaction Index study found that just two years ago, customer satisfaction in the US hit its lowest point in 20 years. That's a sign that people expect faster, more accurate answers. And they're also turning to AI to get them. For content marketers, it's no longer just about ranking. It's about being found, quoted, or summarised in the answers people now trust. What Marketers Need to Do Differently Now It's a fundamental shift in how digital interaction is approached—no longer just about helping users find information, but about making them feel understood . GEO leverages AI to move beyond reactive search and static content delivery. Instead, it uses predictive modelling, contextual awareness, and behavioural analysis to anticipate what users might need before they even ask. Unlike traditional search engines that direct users to websites, generative AI tools aim to provide direct answers. That means if a brand's content isn't being picked up, summarised, or cited by these tools, it may be missing out on visibility—and potentially, on customer trust. Companies like Onfolio Holdings Inc., Amsive, Lily AI, and others have started offering new solutions to help marketers show up in AI-generated answers. During the launch of Pace Generative , Dominic Wells, CEO of Onfolio Holdings Inc., said, 'AI is where decisions are being made. If your brand isn't part of the answers, it's invisible to the customer. GEO isn't just an evolution of search—it's the new baseline for discoverability.' To succeed, content marketers need to focus on: Clarity : Write with purpose and make sure the key points are easy to extract. Credibility : Use trusted sources, original insights, and brand authority. Structure : Organise content with clear headings, definitions, and data points AI can parse easily. Instead of only chasing keywords or backlinks, the new goal is to become the source that AI engines trust and surface when users ask questions. That's the true shift from SEO to GEO. The Takeaway: It's Time to Evolve the Search Strategy Search is changing fast, and so should every brand's approach. If a brand's content isn't showing up in AI answers, it's already falling behind. During the recent launch , Lily Ray, VP of SEO Strategy & Research at Amsive, said, 'AI is fundamentally rewriting the rules of search, and waiting to adapt is not a strategy. Brands that aren't proactively optimising for how AI systems surface information risk losing visibility where it matters most.' And marketers are also starting to act. A recent report by Brightedge found that 68% of marketers are already adjusting their strategies for AI search, even though 57% say they're still figuring it out. It's clear: no one has all the answers yet, but standing still isn't an option. While GEO isn't here to replace SEO overnight, it's adding a new layer of visibility that's quickly becoming essential. Can brands keep pace when the algorithm is both gatekeeper and storyteller? The AI engine doesn't just index content, it decides what matters, what doesn't, and what gets erased. So yes, the search is changing. The real challenge is to make sure the brand's voice still shows up when the answer lands. ALSO READ: AI as the UA Optimiser: Smarter Targeting, Faster Iteration
Crypto Insight
18 hours ago
- Crypto Insight
Quantum computers could bring lost Bitcoin back to life: Here's how
Quantum technology can process an enormous amount of data and solve complex problems in seconds rather than decades. Remarkably, quantum technology first appeared in the early 1900s. It originated from quantum mechanics, a branch of physics that examines how matter and energy behave at extremely small scales, such as atoms and subatomic particles. In the real world, it's applied in modern technologies such as transistors, lasers, MRI machines and quantum computers. These are said to be 300,000 times faster and more powerful than the ones used nowadays. Google's new quantum chip, Willow, cuts computation times significantly and may provide hackers with the tools to unlock the algorithms that support Bitcoin and other cryptos. Quantum computers could threaten Bitcoin's cryptographic systems, including the Elliptic Curve Digital Signature Algorithm (ECDSA). Experts such as Adam Back and Michael Saylor argue that quantum threats to Bitcoin aren't a concern at present because such applications require advanced quantum hardware, which may take years, if not decades, to develop. Research and development of quantum computers is running at a fast pace, but is Bitcoin quantum-safe at this stage? Not yet, but developers are working to upgrade the network to mitigate possible quantum risks, including breaking encryption. While it's important to acknowledge the risks, it's also essential to clarify that these are far from being actual threats for now. Did you know? Albert Einstein made significant contributions to the development of quantum technology. He set the ground for quantum mechanics with his work on the photoelectric effect, which revealed what light is made of. He won the Nobel Prize for this, and not for the relativity theory, as many believe. Quantum computing could significantly impact Bitcoin. This is mainly because it could undermine the cryptography that protects its network. Quantum computing and Bitcoin have been a hot topic for a while, and rightly so. It can disrupt the network and potentially break Bitcoin wallets by exploiting vulnerabilities in the asymmetric cryptography that secures them. Specifically, the ECDSA, the asymmetric cryptography used in Bitcoin, is vulnerable to attacks by quantum computers. Bitcoin wallets are secured by ECDSA to generate a pair of private-public keys. Its security relies on the hard-to-solve elliptic curve discrete logarithm problem (ECDLP), which is impossible to resolve with classical computers. Bitcoin private key cracking with quantum computers is the real issue since private keys control your Bitcoin. If you lose them, you lose your money. When a private-public key pair is generated, the public key is set for verification, and the private key is for signing. In 1994, mathematician Peter Shor created the Shor quantum algorithm, which can break the perceived security of the algorithms in asymmetric cryptography. All existing algorithms would require a huge amount of time, money and resources to derive a private key from the public key. However, the Shor algorithm will accelerate the process. This means that when a person, organization or anyone with a strong quantum computer will be able to use the Shor algorithm, they may generate a private key from a public one and fake digital signatures for transactions. Bitcoin and quantum security risk You've learned by now that quantum tech could compromise Bitcoin wallets by revealing their private keys. This risk becomes more significant as quantum computers advance, especially for wallets linked to older addresses or those with reused public keys. Quantum computing could make it possible to reverse-engineer private keys from these exposed public keys, threatening the security of Bitcoin holders. In 2025, quantum computers are supposedly decades away from breaking ECDSA. Even Michael Saylor believes the concerns to be unjustified. Bitcoin users can sit back and relax for now, but they should be aware of the best practices to handle any future quantum threats to Bitcoin. Here's a concise breakdown of the relationship between quantum computing and Bitcoin: Did you know? Quantum computing progress can be assessed by the number of qubits (basic units of information) in one processor. Today, the most powerful quantum computers process between 100 and 1,000 qubits. Estimates for the number of qubits needed to break Bitcoin's security range from 13 million to 300 million or more. Analysts think that between 2.3 million and 3.7 million Bitcoin is permanently lost. This is about 11%-18% of the total fixed supply of 21 million. What happens to lost Bitcoin when quantum recovery technologies allow dormant wallets to come back to life? Think of Satoshi Nakamoto's coins alone, which are estimated to be 1 million. If a quantum computer cracks their wallet and releases the coins into circulation, it could lead to big market swings. Quantum computers might bring back that lost Bitcoin by cracking the cryptographic keys that protect those wallets. These are usually wallets with lost or hard-to-reach private keys, making them easy targets. These are likely the oldest versions of Bitcoin addresses, using pay-to-public-key (P2PK) formats, which have never been upgraded or reused. As a result, these addresses remain vulnerable, with no one alive or available to update them. The advancement of quantum computing could potentially exploit these vulnerabilities, unlocking dormant wallets. In May 2025, global asset manager and technology provider BlackRock added a warning to its iShares Bitcoin Trust (IBIT) filing, stating that quantum computing poses a significant risk to Bitcoin's long-term security due to its ability to break current cryptographic defenses. Ethical and economic implications Recovering lost Bitcoin may raise some economic and ethical implications. Reintroducing those coins into circulation could disrupt Bitcoin's scarcity attribute, and consequently, its market value could be impacted. There are already talks on the best ways to preserve Bitcoin's economic and ethical value. Many, like OG Bitcoin expert Jameson Lopp, believe those coins should be burned and destroyed forever to protect the network; others believe they should be redistributed for wealth balance. Minimizing the public key exposure is essential if you want to protect your Bitcoin. Simple measures can help users find greater peace of mind. Measures to protect your Bitcoin should always be taken into consideration, regardless of the quantum threats. Fraud is a perennial threat in crypto. Phishing is still one of the most common scams in crypto, with the new zero-value scam revealed, where a phony address is added to the transaction history of a targeted wallet. When the owner starts a transaction, they may simply choose an address from their history and pick the fraudulent one, without even needing to access a private key. Approximately 25% of all Bitcoin is stored in addresses that use pay-to-public-key (P2PK) or reused pay-to-public-key-hash (P2PKH). These methods often reveal the public key linked to a user's address. This is where the crypto vulnerabilities to quantum computing are more clear since the exposed public keys are more prone to quantum attacks through the Shor algorithm. You can do this by simply avoiding address reuse. Join a platform that helps your wallet change addresses automatically with each transaction. Reusing an address can expose your public key during a transaction. The best you can do is generate new addresses for each transaction and use wallets that support Taproot and SegWit. Don't forget to pay special attention when you're sending transactions to your wallet's addresses. These wallets provide addresses with better security. Address poisoning is another type of common phishing technique that has cost users millions of dollars. It happens when bad actors send small transactions from wallet addresses similar to victims' legitimate ones, thereby deceiving them by making them copy the wrong address when executing future transactions. Bitcoin remains resilient against quantum threats for now, with ongoing research into quantum-resistant wallets and protocols like QRAMP to protect its future, while experts explore ways quantum technology could enhance the network. Bitcoin is decentralized and open-source. Its network adapts well, and ongoing research into quantum-resistant Bitcoin wallets suggests that coins face no immediate threat. Users should follow best practices, like not reusing addresses, to stay safe until quantum-proof cryptocurrencies and wallets are fully ready and available for use. Among the initial measures to protect Bitcoin from quantum threats, Bitcoin developer Agustin Cruz proposed a quantum-resistant asset mapping protocol (QRAMP) in early 2025. It is meant to protect Bitcoin from quantum risks while also allowing Bitcoin to work crosschain, extending to other blockchains without compromising custody or supply limits. Also, experts are developing powerful quantum-resistant cryptographic techniques, which could benefit Bitcoin in several ways. It may improve scalability, create unhackable wallets and strengthen cryptography. These changes will help the Bitcoin network stay strong and thrive in a new quantum world. Source:
Middle East Eye
a day ago
- Middle East Eye
Albanese details companies complicit in 'economy of genocide' at UN HR Council meeting
The United Nations special rapporteur on the occupied Palestinian territory, Francesca Albanese, called on the international community to completely cut trade and financial ties with Israel during a presentation she gave at the UN Human Rights Council on Thursday. Central to her presentation was a report she compiled - naming more than 60 companies that she says are involvement in what she calls "the transformation of Israel's economy of occupation to an economy of genocide". Companies named in the report include firms such as Google, Amazon, Microsoft, IBM, Palantir, Chevron, BP, Caterpillar, Glencore, Airbnb, Volvo, Barclays, BNP Paribas, Lockheed Martin, Fanuc, Leonoardo, Rada Electronic Industries among others. Albanese also called for a full arms embargo, and withdrawal of international support for the 'economy of genocide'.
