Latest news with #AnthonyNakache
Web Release
04-07-2025
- Business
- Web Release
Promofix Becomes the Authorized Google Ads Media Sales Representative Across Five Key MENA Markets
Promofix, MENA's fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets. This milestone reflects the company's commitment to driving digital transformation, enabling businesses to reach billions of potential customers at critical moments, and fostering measurable growth and regional competitiveness. Google will continue to directly manage a select portfolio of clients as part of this expanded partnership. Imad Jomaa, Founder and President of JGROUP, stated: 'We are proud to strengthen our collaboration with Google and to bring world class digital solutions closer to businesses in Qatar, Oman, Bahrain, Kuwait, and Jordan. This partnership reflects our commitment to empowering organizations with the tools they need to elevate their digital strategies, enhance customer engagement, and achieve sustainable growth in an ever-evolving digital landscape.' Anthony Nakache, Managing Director at Google MENA, commented: 'We are pleased with our partnership with Promofix to enable the growing digital ads ecosystem. This partnership is a testament to our commitment to empowering businesses across MENA, helping them to connect meaningfully with their customers and unlock new opportunities for growth in the digital economy.' As Promofix looks to the future, the company remains steadfast in its commitment to driving digital excellence and delivering advanced, market-relevant technology solutions that empower clients to grow and succeed across the region. For more information Contact us at [email protected] Website:
Mid East Info
03-07-2025
- Business
- Mid East Info
Promofix becomes the authorized Google Ads media sales representative across five key MENA markets - Middle East Business News and Information
This Strategic Partnership Expansion Aims to Accelerate Digital Growth Across Qatar , Oman, Bahrain, Kuwait and Jordan. Dubai, UAE – Promofix, MENA's fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets. This milestone reflects the company's commitment to driving digital transformation, enabling businesses to reach billions of potential customers at critical moments, and fostering measurable growth and regional competitiveness. Google will continue to directly manage a select portfolio of clients as part of this expanded partnership. Imad Jomaa, Founder and President of JGROUP, stated: 'We are proud to strengthen our collaboration with Google and to bring world class digital solutions closer to businesses in Qatar, Oman, Bahrain, Kuwait, and Jordan. This partnership reflects our commitment to empowering organizations with the tools they need to elevate their digital strategies, enhance customer engagement, and achieve sustainable growth in an ever-evolving digital landscape.' Anthony Nakache, Managing Director at Google MENA, commented: 'We are pleased with our partnership with Promofix to enable the growing digital ads ecosystem. This partnership is a testament to our commitment to empowering businesses across MENA, helping them to connect meaningfully with their customers and unlock new opportunities for growth in the digital economy.' As Promofix looks to the future, the company remains steadfast in its commitment to driving digital excellence and delivering advanced, market-relevant technology solutions that empower clients to grow and succeed across the region.
Campaign ME
03-07-2025
- Business
- Campaign ME
Promofix authorised as official Google Ads media sales rep in five MENA markets
Promofix, technology provider and subsidiary of JGROUP, has expanded its partnership with Google to become the authorised media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorisation, Promofix aims to reinforce its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets. 'We are pleased with our partnership with Promofix to enable the growing digital ads ecosystem,' said Anthony Nakache, Managing Director at Google MENA. 'This partnership is a testament to our commitment to empowering businesses across MENA, helping them to connect meaningfully with their customers and unlock new opportunities for growth in the digital economy.' This milestone also aims to reflect the company's commitment to driving digital transformation, enabling businesses to reach billions of potential customers at critical moments, and fostering measurable growth and regional competitiveness. Google will continue to directly manage a select portfolio of clients as part of this expanded partnership. 'We are proud to strengthen our collaboration with Google and to bring world class digital solutions closer to businesses in Qatar, Oman, Bahrain, Kuwait, and Jordan. This partnership reflects our commitment to empowering organizations with the tools they need to elevate their digital strategies, enhance customer engagement, and achieve sustainable growth in an ever-evolving digital landscape,' said Imad Jomaa, Founder and President of JGROUP. As Promofix looks to the future, the company claims it remains steadfast in its commitment to driving digital excellence and delivering advanced, market-relevant technology solutions that empower clients to grow and succeed across the region.
Gulf Today
23-06-2025
- Business
- Gulf Today
Google adds Dhs21.8 billion to the UAE economy in 2024
Google announced the launch of the Google's Economic Impact Report, a report conducted by Public First research agency, that looks at how Google products (Search, Play, Maps, YouTube and Google Ads) have helped people, local businesses, content creators and developers in the UAE throughout 2024. Around the world, Google releases Impact Reports which are based on consumer and business polling, economic modeling, case studies and third party data. The report highlights how Google's AI-powered tools and platforms are profoundly enhancing daily life and productivity for individuals and enterprises across the UAE, driving macroeconomic growth. In fact, Public First estimates that Google contributed an estimated Dhs 21.8 billion to the UAE economy in 2024. 'We're incredibly proud to be a partner in the UAE's boundless ambitions,' says Anthony Nakache, Managing Director for Google in the Middle East & North Africa. 'The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE.' Google is equipping people in the UAE with digital and AI capabilities needed for tomorrow's economy. The report highlights that since 2018, over 430,000 individuals in the UAE were trained in essential digital and AI skills through Google's key skilling initiative 'Maharat Min Google' initiative. This effort includes empowering a diverse and vibrant ecosystem of developers. In 2024, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in the UAE, according to the report. The Google Impact Report in the UAE explores the impact of Google's products in 2024 across three areas: People, Businesses and Communities. Below are the additional findings: Making everyday life easier for people in the UAE • Dhs 683 a month on average in consumer benefits is created by Google's services for the average person in the UAE. 63% of adults in the UAE said they have used Gemini, Google's AI Assistant. 90% of users agreed that Gemini helped them to be more productive. 71% of users agreed that Gemini is easier to use in Arabic than other AI chatbots. 50% of adults in the UAE agree that Google Search is essential to their daily lives. 89% of adults in the UAE reported that Google Maps and/or Waze were very useful when they were avoiding getting lost. 90% of adults in the UAE agreed that the ability to make contactless payments on mobile devices through the likes of GPay or GWallet makes their life easier. Fueling the Growth of Businesses in the UAE • 91% of businesses in the UAE report using at least one AI tool in their workflows. 73% of 18-24 year olds said they use Google Search at least weekly to shop or browse products online. 80% of adults in the UAE use Google Maps and/or Waze at least once a month to find a local business. 86% said they checked Google reviews before visiting a venue or business at least once a month. 94% of adults in the UAE use Google Search at least once a month to compare the prices of products and services. 97% of public sector workers in the UAE said that Google AI-enabled tools help them to be more productive at work. Empowering Communities in the UAE This section of the report combines Public First research and Google internal data and estimates Google's contribution to creators, developers and publishers. Dhs 455 million of revenue generated by the Android App Economy for UAE-based developers in 2024. 600+ YouTube channels in the UAE have over 1 million subscribers, an increase of 15% year on year. 20,000+ journalists and journalism students trained by the Google News Initiative in the Mena region, including in the UAE. About the research Google commissioned independent consultancy Public First to explore how Google's innovations and products are helping communities, workers and businesses in the UAE, as well as the future potential of AI across the nation. Public First conducted a survey of 1,110 online adults based in the UAE and a survey of 389 business leaders based in the UAE. These surveys were conducted in English and Arabic in March 2025. All results are weighted using Iterative Proportional Fitting, or 'Raking'. The online adult results are weighted by age, gender, education level, and region to nationally representative proportions.
Arabian Business
23-06-2025
- Business
- Arabian Business
Google contributes nearly $6bn to UAE economy in 2024 report
Google has released its Economic Impact Report for the UAE, revealing the technology giant contributed an estimated AED 21.8 billion to the country's economy in 2024. The report, conducted by research agency Public First, examined how Google products including Search, Play, Maps, YouTube and Google Ads supported people, businesses, content creators and developers throughout 2024. 'We're incredibly proud to be a partner in the UAE's boundless ambitions. The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE,' Anthony Nakache, Managing Director for Google in the Middle East & North Africa said. Google AI assistant Gemini used by 63% of UAE adults in 2024 Google's 'Maharat Min Google' skills initiative has trained over 430,000 individuals in the UAE in digital and AI capabilities since 2018. The Android and Google Play app ecosystem supported 30,000 jobs in the UAE during 2024, according to the findings. The report found Google's services create AED683 per month in consumer benefits for the average person in the UAE. Gemini, Google's AI assistant, has been used by 63 per cent of adults in the country, with 90 per cent of users agreeing it helped them become more productive. Arabic language support proved important, with 71 per cent of users finding Gemini easier to use in Arabic compared to other AI chatbots. Half (50 per cent) of adults in the UAE consider Google Search essential to their daily lives. Navigation services showed high usage rates, with 89 per cent of adults reporting Google Maps and Waze were useful for avoiding getting lost. Contactless payments through services like GPay or GWallet made life easier for 90 per cent of adults. The business sector demonstrated high AI adoption, with 91 per cent of UAE businesses reporting use of at least one AI tool in their workflows. Among younger consumers, 73 per cent of 18-24 year olds use Google Search weekly for shopping or browsing products online. Local business discovery remains important, with 80 per cent of adults using Google Maps or Waze monthly to find businesses. Review checking behaviour is widespread, with 86 per cent checking Google reviews before visiting venues or businesses at least monthly. Price comparison through Google Search occurs monthly for 94 per cent of adults. Public sector productivity gains were notable, with 97 per cent of government workers stating Google AI-enabled tools help them be more productive at work. The Android App Economy generated AED455 million in revenue for UAE-based developers in 2024. YouTube's creator base expanded, with over 600 channels in the UAE surpassing one million subscribers, representing a 15 per cent year-on-year increase. Google's News Initiative has trained more than 20,000 journalists and journalism students across the MENA region, including the UAE. Public First conducted the research through surveys of 1,110 online adults and 389 business leaders in the UAE. The surveys were carried out in English and Arabic during March 2025, with results weighted by age, gender, education level and region to ensure national representation. The report combines consumer and business polling, economic modelling, case studies and third-party data to assess Google's impact across three categories: People, Businesses and Communities.
