Demi Lovato returns to froyo shop she once slammed, but now she's promoting a single

Express Tribune

6 days ago

Demi Lovato has returned to the frozen yoghurt shop where she once sparked outrage, but this time the tone was strikingly different. Back in 2021, the singer had taken aim at the Los Angeles-based store for promoting sugar-free and diet-friendly items, accusing the business of fuelling toxic diet culture. Her call-out, posted to millions of followers, ignited a major backlash and forced the shop to defend itself amid a wave of online attention.
Now, at 32, Demi seems to be rewriting that chapter. She showed up at the very same spot this week, smiling with fans and documenting her visit in a short video set to her upcoming single. In the clip, she can be seen holding a cup of frozen yoghurt and posing inside the store. There was no mention of past tension, only a casual vibe and a clear focus on promoting her new music.
The visit has raised eyebrows online, with many noting the full-circle nature of the moment. Some speculated that the reappearance was a strategic PR move to soften old controversies ahead of a new album rollout. Others wondered whether a quiet apology had occurred behind the scenes.
The timing could not be more deliberate. Demi's new single, titled Fast, marks her return to dance-pop and will lead the release of her next project. Choosing this shop as the backdrop for a promotional reel feels pointed. While no words were said about the 2021 incident, the setting alone does much of the talking.
Whether it was peace, publicity, or both, Demi's return to the scene of the scandal adds another unexpected layer to her evolving image.