
Asean Fujian Convention 2025: Strengthening regional networks and economic collaboration
Tan Sri Ir Dr Lim Hock San, president of The Federation of Asean Fujian Associations, invites delegates to the Asean Fujian Convention 2025 on Aug 28 at the ShangriLa Hotel, Kuala Lumpur.
This convention will unite participants from Asean, China and beyond to foster regional cooperation, promote crossborder business and celebrate Hokkien shared heritage.
It aims to boost Malaysia's tourism and services industries, spotlight local businesses and enhance economic integration while reinforcing Malaysia's leadership as host of Asean Summit 2025.
Highlights include:
> Asean Potential Development Forum, with opening remarks by Tan Sri Dr Johari Abdul, Speaker of the House and closing by Human Resources Minister Steven Sim Chee Keong.
> Opening of the Hokkien Museum at Wisma Fujian, Pudu, Kuala Lumpur.
> Gala Dinner and Asean Fujian Entrepreneurship Awards, celebrating outstanding entrepreneurial achievements across Asean, with opening remarks by Deputy Prime Minister Datuk Seri Fadillah Yusof. Fadillah will be the guest of honour for this event on Aug 28.
This significant event will bring together delegates and participants from across Asean, China and other international regions, with the aim of making a substantial impact to enhance regional cooperation, promote cross-border business opportunities and celebrate the shared cultural heritage of the Hokkien community.
The convention is expected to deliver wide-ranging benefits for the community and the nation. It will play a pivotal role in revitalising Malaysia's tourism and service sectors by drawing international participation and attention.
The convention will ignite investment flows and business partnerships within the Hokkien community across Asean, China and beyond — putting local enterprises in the spotlight and connecting homegrown products to regional and global markets.
At the same time, it will fuel Malaysia's economic momentum by reinforcing its role as Asean Summit Host 2025 and advancing national goals — deeper economic integration and stronger diplomatic and trade ties across South-East Asia. Reports show Asean is actively pursuing intra-regional trade, investment harmonisation and diversified markets to combat global economic uncertainty and tariffs.
'This convention is more than a cultural celebration; it's a platform to build sustainable business ties, deepen regional bonds and honour Hokkien entrepreneurial spirit,' said Lim.
'We look forward to welcoming all delegates and partners to an enlightening and impactful event.'
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