Successful Rahmah Madani Sales Programme to be expanded, says Armizan
Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali said the programme recorded 15,626,464 transactions that directly benefited the people.
He said it was part of efforts under the Payung Rahmah initiative and an intervention mechanism aimed at helping ease the cost of living.
"The programme offers the sale of daily necessities, both food and non-food items, at prices 10 to 30 per cent lower than the current market price in a specific area and its surroundings," he said during the Minister's Question Time (MQT) in the Dewan Rakyat today.
Armizan said a total of 20,000 Rahmah Madani Sales Programme series, covering 222 parliamentary constituencies and 40 zones in the Federal Territories, were targeted to be held this year.
He was responding to a question from Wong Shu Qi (PH-Kluang) regarding the new strategies and initiatives planned to ensure that the increased allocation of RM600 million to the programme truly reaches the target group, as well as the actual number of people targeted to benefit directly.
He said the ministry had also increased allocations involving three key elements of the sales programme, among them, increasing the frequency of implementation, expanding the range of goods, and diversifying implementation models.
He said the number of sales events would be expanded, with the target raised from the initial 15,360 Rahmah Madani Sales Programme series to 20,000 series annually until December 2025.
"In addition, new stock-keeping units will be added based on local needs and festive seasons. The range of goods will include school supplies, fresh produce and students' necessities.
"The programme will also be implemented more comprehensively through three models, sales within premises, open-area sales and mobile sales," he said.
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