GEN X vs. GEN Z SLANG WAR! Who Flops and Who Slays?
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Time Business News
an hour ago
- Time Business News
Why Is Pull Stussy Suddenly So Popular?
When it comes to streetwear, few brands have managed to create a global buzz like Stussy. From skate parks in California to the chic streets of Paris, the Pull Stussy has evolved into more than just a hoodie or sweatshirt—it's a statement of urban culture and effortless style. In 2025, this brand is experiencing a surge in popularity, leaving many fashion enthusiasts wondering: Why is Pull Stussy suddenly so popular? In this article, we'll dive into the reasons behind this skyrocketing trend, highlighting the rise of Pull Stussy Homme, the appeal of Pull Stussy Rose, and why this streetwear essential has captured the attention of both casual and luxury fashion lovers. The story of Pull Stussy begins in the early 1980s when Shawn Stussy, a surfboard shaper from California, started printing his signature logo on t-shirts and hoodies. What started as surf-inspired apparel quickly became a staple in skate and streetwear culture. Today, the Pull Stussy Homme represents decades of cultural influence. The logo itself carries nostalgia for long-time fans while introducing a retro-cool vibe for Gen Z and millennials. This balance between heritage and modernity is one of the main reasons the brand is experiencing a sudden revival. One of the driving forces behind the rise of Pull Stussy is celebrity endorsement. A-list figures, from Travis Scott to Rihanna, have been spotted in Pull Stussy Homme hoodies and sweatshirts. Fashion influencers on Instagram and TikTok have only amplified the hype, styling pieces like the Pull Stussy Rose with denim, cargo pants, and sneakers for that effortlessly urban vibe. Platforms like Instagram and TikTok thrive on visual trends, and Pull Stussy products—with their bold logo and clean design—fit perfectly into the 'streetwear aesthetic' that dominates social media. Streetwear brands that can appeal to all genders are in high demand, and Pull Stussy checks that box effortlessly. The Pull Stussy Homme collection caters to men, but its oversized fits and casual silhouettes are highly popular with women as well. One standout is the Pull Stussy Rose, a soft pink hoodie that has become a favorite among women and men who want to experiment with color. Its ability to transcend traditional gender boundaries has boosted its appeal, making it a versatile piece in any wardrobe. In a fashion world saturated with bold graphics and complex designs, Pull Stussy thrives on simplicity. A classic Pull Stussy Homme hoodie or sweatshirt features the brand's iconic script logo—nothing more, nothing less. This minimalist approach is highly appealing in 2025, as many consumers lean toward timeless pieces they can wear repeatedly without going out of style. The Pull Stussy Rose exemplifies this simplicity with a single soft-tone hue and a small logo placement, making it both stylish and subtle. Scarcity breeds desire, and Stussy has mastered this marketing tactic. Many Pull Stussy pieces are released in limited quantities, especially special colorways like Pull Stussy Rose. Fans often wait for seasonal drops or collaborations, creating a sense of urgency and exclusivity. This strategy mirrors the hype culture of brands like Supreme, making Pull Stussy a 'must-cop' item for streetwear collectors. Another factor contributing to the sudden popularity of Pull Stussy Homme is its high-profile collaborations. In recent years, Stussy has teamed up with Nike, Dior, and Levi's to create unique, limited-edition pieces. These collaborations generate massive online buzz and introduce the Pull Stussy brand to new audiences. Even if someone misses out on a collaboration piece, they often turn to the classic Pull Stussy Rose or black hoodie to get a piece of that trend-driven appeal. A major reason people are gravitating toward Pull Stussy is its incredible versatility. A Pull Stussy Homme hoodie can be paired with: Streetwear Staples: Cargo pants, ripped jeans, and high-top sneakers. Cargo pants, ripped jeans, and high-top sneakers. Athleisure Fits: Joggers and sporty trainers for a casual weekend look. Joggers and sporty trainers for a casual weekend look. Smart-Casual Styles: Layered under a tailored coat for an urban-meets-classy vibe. Meanwhile, the Pull Stussy Rose hoodie adds a pop of color to neutral outfits, making it ideal for anyone looking to experiment with soft pastels without compromising on streetwear credibility. While hype drives initial sales, quality ensures loyalty. Fans of Pull Stussy often praise the brand for its durable cotton fabrics and comfortable fit. The Pull Stussy Homme collection, in particular, has gained a reputation for hoodies that can withstand multiple washes without losing shape or color. The Pull Stussy Rose hoodie is also popular for its cozy fleece interior, making it not just a fashion piece but a practical one for cooler weather. The resurgence of Pull Stussy also ties into the wider trend of 90s and early 2000s fashion making a comeback. Gen Z consumers are embracing brands with an authentic legacy, and Stussy perfectly fits that narrative. Owning a Pull Stussy Homme hoodie connects wearers to decades of skate, surf, and hip-hop culture. Meanwhile, modern colorways like Pull Stussy Rose keep the collection fresh and relevant. Finally, the fear of missing out (FOMO) plays a huge role in why Pull Stussy is suddenly everywhere. Limited drops, social media hype, and celebrity appearances create the sense that these hoodies are a must-have item. When people see their favorite influencer or musician rocking a Pull Stussy Homme hoodie or the viral Pull Stussy Rose, they don't want to be left out of the trend. This snowball effect has propelled Stussy from cult favorite to global streetwear icon. The sudden rise of Pull Stussy is a perfect storm of cultural relevance, influencer marketing, and timeless design. From the gender-neutral charm of Pull Stussy Rose to the classic appeal of Pull Stussy Homme, the brand has successfully captured the attention of today's streetwear lovers. TIME BUSINESS NEWS
Yahoo
5 hours ago
- Yahoo
Panda Express Joins Forces With Cult-Favorite Brand for Spiciest Menu Item to Date
Panda Express Joins Forces With Cult-Favorite Brand for Spiciest Menu Item to Date originally appeared on Parade. Panda Express isn't holding back with its latest dish, promising customers sweet heat by way of a fan-favorite hot sauce brand. The fast food chain's take on sweet and sour chicken gives the classic dish an injection of spice with a fiery kick of Buldak hot sauce. Related: The new entrée, Dynamite Sweet & Sour Chicken, is inspired by the tangy, vibrant flavors of traditional Cantonese sweet and sour sauce and will be available starting today, Aug. 5, until Oct. 7 at participating Panda Express locations in 10 select cities. 'Buldak's legendary heat is the perfect spark to reinvent an American Chinese favorite,' said Evelyn Wah, Vice President of Brand Innovation at Panda Express, in a statement shared with Parade. 'As the first U.S. restaurant brand to partner with Buldak, Panda is proud to introduce Dynamite Sweet & Sour Chicken — a bold, explosive, and shareable experience that our guests, especially Gen Z, crave. It's the spiciest dish we've ever launched, bringing a new level of heat to our menu like never before.' Related: The new item features crispy marinated chicken breast bites, which are coated in a light puffed rice batter before being tossed with red bell peppers, onions, and a custom-formulated Buldak sauce. The limited-time offering will be available at select Panda Express locations in the New York, Chicago, Houston, San Diego, Phoenix (Prescott), Denver, Atlanta, Seattle-Tacoma, Washington D.C. (Hagerstown) and Orlando/Daytona Beach/Melbourne markets through early October 2025, or while supplies last. Next: Panda Express Joins Forces With Cult-Favorite Brand for Spiciest Menu Item to Date first appeared on Parade on Aug 5, 2025 This story was originally reported by Parade on Aug 5, 2025, where it first appeared. Solve the daily Crossword
Refinery29
13 hours ago
- Refinery29
14 Latine-Owned Brands Serving Tenniscore
The U.S. Open is a few weeks away, meaning there's still some time to put together some seasonal looks. Whether you're headed to the USTA Billie Jean King National Tennis Center in New York or hosting a watch party at home, the vibe is preppy — and no, not Gen Z's hoodie-and-jeans interpretation (sorry, friends!). We mean Y2K prep: polos, pleats, tennis skirts, and tennis bracelets. Preppy and tennis have long been linked, and tenniscore brings that classic, sporty aesthetic back with a feminine spirit to it all. You've probably seen it all over Pinterest and reimagined by some of your fave celebs and content creators — from Kali Uchis ' mami chula looks to Sarita Cuervo 's sporty-cute fits — everyone seems to want to look court-ready without breaking a sweat. Tenniscore works because it's effortlessly chic. It's easy to wear, versatile, and feminine and it's comfortable and appropriate whether courtside or curbside. These 15 Latine-owned brands are putting their own spin on the trend, merging classic prep with their expressive Latin American roots.
