
Emirates Skywards and ALL - Accor's Loyalty Programme elevate partnership, offering more rewards for members
Through this enhanced collaboration, Emirates Skywards members who are also members of ALL can now convert their Skywards Miles into ALL Reward Points, unlocking extraordinary experiences across Accor's extensive network of over 5,600 hotels across more than 45 Accor brands and 5,000 Limitless Experiences.
For every 4,000 Skywards Miles, members will receive 1,000 ALL Reward Points, which can be redeemed for stays, exceptional dining experiences, or exclusive Limitless Experiences available on ALL.com.
In an exciting development, the partnership introduces seamless two-way conversions between the two loyalty programmes. This feature empowers members to maximize their rewards and enjoy unparalleled lifestyle and travel experiences with both brands.
ALL Members can also convert their ALL Reward Points into Skywards Miles, with 4,000 ALL Reward Points equating to 2,000 Skywards Miles. Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on Emirates and partner airlines, flight upgrades, gift cards, hotel stays, hospitality at sporting and cultural events, tours, and money can't buy experiences.
Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: 'At Emirates Skywards, we're constantly exploring new ways to help our members maximise the value of every Skywards Mile earned and redeemed. And our enhanced partnership with ALL - Accor's loyalty programme will offer exactly that. Emirates Skywards members can now convert Skywards Miles to ALL Reward Points, and access exceptional hotel stays at more than 45 Accor brands worldwide, enjoy limitless experiences and more.
ALL loyalty members can also convert ALL Reward Points to Skywards Miles, and enjoy fantastic benefits Emirates Skywards is renowned for – including flight rewards to more than 140 destinations across Emirates' extensive network. We're delighted to expand our partnership and work together to offer our members the most rewarding travel experiences in the air, and on the ground.'
Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, said: 'We are thrilled to strengthen our partnership with Emirates Skywards, marking a significant milestone in our commitment to enriching our programme with industry leading partners. Our members will have the ability to easily earn and redeem their Points and Miles, unlocking an exciting range of opportunities in new destinations where Emirates operates. Both Emirates Skywards and ALL have made member experiences a cornerstone of their value propositions and share the same passion for experiential travel. This partnership will take membership to the next level.'
From iconic destinations such as Dubai, Paris, and the Maldives to hotspots like Riyadh and Bali, members can now seamlessly combine exceptional hotel stays with world-class air travel, ensuring unforgettable journeys every step of the way.
With this strengthened alliance, ALL and Emirates Skywards are offering members unparalleled flexibility, value, and exclusive rewards.
To learn more and become a member, click here.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Al Bawaba
19 hours ago
- Al Bawaba
Explore Your Story, Rediscover Your City
In a city built on ambition and awe, it is easy to forget how stillness feels. We rush through weeks, commute along the same roads, pass the same buildings, without noticing how much wonder is quietly waiting for us to look up, to look sometimes, wonder does not come from distance. It comes from Deira and the Gold District, long known for trade, tradition, and the daily rhythm of the city, may not be the first places that come to mind for a break. But that is exactly what makes them perfect for a staycation. They do not promise escape; they offer something gentler: a pause, a shift in perspective, a chance to see the city not as a resident rushing through it, but as a curious the Accor properties across the Dubai Gold District stand ready to welcome guests looking to reconnect with the city in a new way. With rooms starting from AED 130, curated dining experiences from AED 100, and themed nights at Novotel Dubai Gold District from just AED 79, it's the perfect invitation to slow down, settle in, and explore a different side of begins simply. With a check-in, not a departure. A bag packed light, or not at all. A decision to pause without leaving. To see the familiar through unfamiliar inside any one of Accor's thoughtfully placed hotels at Dubai Gold District, Novotel, Mercure, ibis Styles, and the shift is almost immediate. The noise of the city fades into the background. The room greets you like a deep breath. Spacious. Quiet. A world away from everything, yet right where you hotel brings its own Novotel Dubai Gold District, the skyline stretches beyond the windows. There is a stillness on the rooftop, where the Aqua Pool Bar becomes a place to float, both above the city and away from its Dubai Gold District offers an experience steeped in quiet elegance. From its curated interiors to the inviting calm of Metro Café, it is a place where even a mid-morning coffee feels like a ritual. And come evening, the view from Esperia Bistro & Rooftop Lounge is worth lingering over, a spread of Mediterranean dishes paired with golden-hour Styles adds a pop of playfulness. Perfect for travellers who want function without fuss yet still appreciate colour and character. At Table 3, you will find a menu that travels across borders; Asian fusion, Indian classics, Arabic comfort food, all without leaving your is no itinerary here. No pressure to do or see everything. The day unfolds on your terms. It starts with artisan coffee and a quiet journal session at Wynd Café. Or breakfast in bed, curtains still drawn, as the sun seeps softly into the the city begins to call. The Gold Souk, the Spice Souk, Abra rides that glide across the Creek like echoes from another time. Boats hum against water that has witnessed centuries. The scent of spices wafts through the breeze, pulling you forward. The past and present meet in quiet corners and narrow yet, no matter how far you wander, it is comforting to know what is waiting when you unfolds slowly. No rush. At The Spicery, nestled inside Novotel, the view competes with the flavour. Grilled spices, slow-cooked mains, international favourites with bold accents, the kind of dishes that feel comforting, even when they are new. A perfectly lit table, conversation flowing as softly as the music. This is not just a meal. It is a memory being next day unfolds gently, inviting you to slow down and embrace some much-needed wellness. Begin with Novotel Dubai Gold District's newly launched Rooftop Yoga Activity at the rooftop Aqua Pool Bar, held every Sunday, where the sunrise bathes the skyline in soft hues. Or simply start your morning by soaking in the scenic city view and the sunlight warms your soul, brightening your day. Afterwards, head to Farmstead at Mercure Dubai Deira for an organic, garden-fresh breakfast, prepared with ingredients sourced straight from the property's own your day's exploration of the city with a cup of rich, locally roasted, aroma-filled coffee from the souk market, right at the property, then hop on a ride to Deira City Centre or take a spontaneous detour through the vibrant streets of Karama. Each stop offers a new perspective, and every return to the hotel feels like stepping back into late afternoon, you find yourself back at the pool, watching the skyline change colour. The city moves beneath you. You do not have to. From this rooftop perch, everything seems to breathe a little slower. You if the weekend lingers, there is more to discover, the heritage waterfront of Al Seef, the architectural poetry of the Mohammed Bin Rashid Library, the artistic quiet of Jaddaf Waterfront. Places that feel far yet sit just minutes makes a staycation like this special is not what you check off a list. It is what you allow yourself to feel- the calm, the curiosity, the reconnection. Not just with the city, but with start from AED 130. But the value? That is felt in moments, not receipts. In the way you exhale without thinking. In how the city begins to look different. In how you begin to feel a little more like sometimes, the most meaningful journeys do not take you far. They bring you home to your city, your rhythm, your story. This is the magic of a staycation.


Al Bawaba
18-07-2025
- Al Bawaba
‘Emirates First' officially opens – an exclusive new First Class experience at Dubai International (DXB)
'Emirates First' was officially opened today at Terminal 3, Dubai International (DXB), offering a luxurious and unique airport experience for Emirates' First Class customers and Skywards Platinum members. The check-in area has been meticulously upgraded with an opulent and refined private seating area, offering an exclusive check in process. As the world's largest operator of international First Class travel - offering 26,800 seats a week and the largest inventory of international First Class seats in the industry, Emirates continues to invest and uplift its customers' experience at every touchpoint on the ground and in the air. This is a clear demonstration of Emirates' commitment to renovating its ground products and providing more comfort to its customers. Adel al Redha, Emirates' Deputy President & Chief Operating Officer remarked: 'We invest heavily in upgrading our ground products, and Emirates First is one of the areas that will offer a unique and private environment to our First Class customers and Skywards Platinum members. We know our customers value privacy and convenience, and this will provide another level of hospitality to the check-in experience, as part of our efforts to continuously uplift the overall travel journey. Now, our customers can enjoy a sleek transfer with our Chauffeur Drive Service, a swift check-in at the exclusive Emirates First, explore a world-class lounge before boarding, and relax into a multi award-winning inflight experience with Emirates.' Emirates First has been reimagined with premium customers in mind, and every detail of the travel journey considered to ensure a 'Fly Better' experience. From the moment customers reach the dedicated Emirates Terminal 3 departures area, and just a few steps inside, a grand golden entryway now signifies the entrance the private space, where a dedicated Emirates host verifies guest eligibility for entry. With a neutral palette of warm earth tones subtly blended with accents of Emirates' signature rich bronze and gold, Emirates First is both visually relaxing and luxurious to the eye, offering a serene escape from the hustle and bustle of the airport. While grand columns flank the space, wooden floors are mixed with elegant marble flooring, while soft carpeting lies underfoot in the seating areas, and plush leather and soft fabric armchairs and sofas await. In a nod to Emirates' premium First Class Lounges, renowned Emirates' Rolex clocks indicate the time in major world cities and adorn a feature wall behind a podium with an extravagant fresh flower arrangement. Echoing the iconic interior cabins of Emirates' newest aircraft, a magnificent back lit Ghaf Tree honours the national tree of the UAE. Within the new area, all digital screens and advertising have been removed, soft integrated lighting has been curated to ensure a tranquil ambience, and natural greenery adds a soothing yet vibrant touch. Recognising the importance of time to premium customers, Emirates First offers a sleek experience where check in formalities can be performed on iPads while guests are seated. Families can relax in the seated areas, while one member is assisted with the check in process for all. Customers can also utilise the counters to check in if preferred and drop baggage at the eye-catching marble and brass desks, where they are loaded onto dedicated First Class baggage belts. Customers can then breeze through Security and Immigration and proceed to one of the three dedicated Emirates First Class Lounges in Terminal 3, DXB to enjoy chef-crafted à la carte meals, fine wines, spirits and Champagne, complimentary spa treatments, business centres and kids' areas, and concierge duty free shopping. Across the world, the journey for Emirates First Class customers is curated from start to finish, with complimentary access to 43 dedicated Emirates Lounges across the globe, and complimentary chauffeur drive for seamless door-to-door transfers across most destinations. The re-opening of Emirates First is the latest addition to Emirates' recent suite of investments for First Class customers. In May of this year, Emirates announced an array of new enhancements that finesse the finer details of hospitality and service onboard, from a keepsake menu which tells an explorative story of Emirates' wine selection and culinary inspirations, to new Emirates engraved Robert Welch bowls designed for unlimited caviar, to rustic cheeseboard slates to enhance Emirates' renowned artisan cheeseboard. Emirates First Class cabin crew now also provide a gloved service for exceptional hospitality onboard.


Al Bawaba
14-07-2025
- Al Bawaba
Shaileen Jiwa Appointed as New General Manager of Queen Elizabeth 2 Hotel
Queen Elizabeth 2 Hotel, managed by Accor, has announced the appointment of Shaileen Jiwa as its new General Manager, effective June 2025. With more than two decades of global hospitality experience and a strong track record in operational excellence and people-centric leadership, Shaileen will lead the hotel's next growth chapter as one of Dubai's most iconic heritage Sawkins, Vice President Operations, IMET, Sofitel Legend, Sofitel, MGallery & Emblems at Accor, commented: 'We are delighted to welcome Shaileen to this landmark property. Her rich international experience and dedication to excellence make her the perfect fit to lead the Queen Elizabeth 2 into its next phase. As we continue to reimagine this iconic ship for today's travellers, her leadership will be instrumental in shaping guest experiences that honour the vessel's storied past while embracing its future potential.'Saeed Al Bannai, Executive Director of Corporate Support Services at the Ports, Customs and Free Zone Corporation, added: 'The Queen Elizabeth 2 is a maritime treasure and a cultural symbol of Dubai's commitment to preserving heritage while embracing innovation. We are confident that under Shaileen's leadership, the QE2 will continue to flourish as a premier destination for travellers, events, and cultural exchange. We warmly welcome her and look forward to the ship's continued success.'Prior to joining the Queen Elizabeth 2, Shaileen was General Manager at MGallery Gem Forest Nairobi. Her career spans senior leadership roles at world-class properties, including Tribe and Trademark Hotels in Nairobi, the iconic Drake Hotel, and Canada's first Canopy by Hilton in Toronto. She is known for her dynamic leadership style, strategic vision, and ability to create unforgettable guest experiences, earning her a reputation for achieving results and fostering high-performing, inclusive her new role, Shaileen will oversee all operations of the Queen Elizabeth 2, a legendary ocean liner turned floating hotel that continues to welcome guests from around the world and reinforces its position as a leading hospitality, heritage, and events destination in Dubai. Shaileen Jiwa, General Manager of Queen Elizabeth 2, said: 'It is an honour and privilege to take the helm of this historic property. The Queen Elizabeth 2 is more than a hotel, it's a destination with a legacy, a story, and global recognition. I look forward to working with an exceptional team to deliver memorable experiences, foster a culture of excellence, and continue building on the ship's remarkable heritage while shaping its future.'