Apple Cinemas previews Greece Mall location
ROCHESTER, NY (WROC) – Apple Cinemas gave a sneak peek at its new location at the Mall at Greece Ridge on Wednesday.
Workers there said they want to elevate the movie theatre experience, featuring a self-serve popcorn and drinks station, and a full-service bar.
The theater also includes Rochester's first screen-x format, with a 270 degree panoramic view, 4K projection lasers and Dolby Atmos immersive sound.
'Greece Ridge Mall seemed like a really great opportunity for us to kind of further grow our footprint here in the New York area. This location in particular had a lot of great opportunities to focus on those premium formats,' said Jessica Robitaille, director of operations for Apple Cinemas at the Mall at Greece Ridge.
Rochester Mayor honors 63 AmeriCorps members for their service
This new location will officially open Friday. Apple Cinemas has another theater at the Pittsford Plaza on Monroe Avenue.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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