Vizrt and Blinx collaborate on real-time XR integration for TikTok Live
The livestream aired on Blinx's TikTok channel on April 2 and will be recreated at NAB 2025 at Vizrt's booth in Las Vegas.
Vizrt has partnered with Dubai-based Blinx Media to introduce an industry-first TikTok Live livestream featuring advanced extended reality (XR) graphics. This collaboration reportedly marks the first time content has been created in a virtual studio where audiences can interact and transform the environment in real-time through TikTok's gifting features.
Hosted by prominent media personalities and regional influencers, the livestream allows users to influence the visual experience dynamically. For example, when a viewer gifts a virtual 'Galaxy,' the studio shifts into a galactic-themed animation, with their name prominently displayed in 3D within the scene. This will enhance audience engagement and interactivity, and elevate the live-streaming experience.
The XR experience is powered by Vizrt's Viz Engine 5, a cutting-edge real-time 3D graphics rendering and compositing engine. Integrated with Unreal Engine, Viz Engine 5 manages video I/O, camera tracking data and video wall projections, ensuring seamless execution of the immersive graphics.
Chris Black, Chief Marketing Officer, Vizrt, said: 'With TikTok driving $400m in user gifting in the US alone last year, this collaboration with blinx showcases the potential of real-time XR experiences to revolutionise industries like live media production, influencer-led initiatives, and branded digital engagement.'
Black added: 'More content creators are looking to monetise live streams, and this technology demonstrates how greater levels of monetisation can be achieved without the hard sell – instead driving transactions with deeply immersive entertainment opportunities for audiences.'
This initiative marks the first use of TikTok's Live API with Viz Engine, broadening access to AR-driven content creation on the platform. Vizrt's XR solutions are widely adopted by top global broadcasters and entertainment networks for delivering captivating AR storytelling through a streamlined interface.
Fadi Radi, Chief Creative Officer at Blinx, commented: 'Blinx is committed to pioneering gamification and fostering one-to-one interactions in live streaming. With this project, we've demonstrated technology that is years ahead of current real-time audience engagement features on platforms like TikTok. By integrating TikTok's API with Vizrt's XR capabilities, we're redefining how people connect with live content. This fusion creates an entirely new experience, where gifting players and viewers actively shape immersive, ever-evolving visual narratives within a dynamic virtual environment they control.'
The initial livestream took place on Blinx's TikTok channel on April 2 and will be recreated at NAB 2025 in Las Vegas. Attendees can experience it at the Vizrt booth from April 5–9, with live broadcasts on Vizrt's TikTok account (@vizrtofficial). Vizrt experts will also be available at NAB to showcase the latest advancements in extended and augmented reality solutions.
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