logo
Mastercard partners with CredibleX to empower SMEs with enhanced access to financing

Mastercard partners with CredibleX to empower SMEs with enhanced access to financing

Zawya12-03-2025

Abu Dhabi, UAE: In a new collaboration, Mastercard's Small Business Credit Analytics ('SBCA') will now be integrated into CredibleX's embedded financing journey. This innovative partnership, the first utilization of this product in the region, provides CredibleX with enhanced data-driven insights based on anonymized and aggregated transaction data. It will empower small and medium enterprises (SMEs) by enhancing and simplifying their access to financing.
Small Business Credit Analytics, developed by Mastercard, provides lenders with robust, data-driven insights, with the consent of the business, to help assess the financial performance and retail sales of small businesses. SBCA metrics can provide valuable performance data that help to provide an enhanced ability to evaluate key questions around a small business's performance. This collaboration with CredibleX marks a significant milestone, helping to enable CredibleX to make more informed lending decisions, reduce underwriting time, and enhance risk management.
The impact of this partnership extends beyond improved credit access — it drives financial inclusion for SMEs across the UAE. Many small businesses face barriers to traditional financing due to limited credit history or lack of formal documentation. With the insights provided by SBCA metrics, CredibleX can rely on a more comprehensive evaluation of a business's financial health, helping SMEs to secure better loan terms and access higher credit amounts. This partnership empowers SMEs to unlock growth opportunities, contributing to the UAE's economic diversification goals and bolstering its position as a hub for innovation and entrepreneurship.
'This partnership with CredibleX underscores Mastercard's commitment to supporting the SME ecosystem in the UAE,' said Selin Bahadirli, EVP, Services, EEMEA, Mastercard. 'SBCA is a game-changer, offering unparalleled insights into small business performance. Together, we aim to empower SMEs with better credit access, improved loan terms, and enhanced opportunities for growth.'
'This partnership is a testament to our shared vision of enabling financial inclusion and innovation,' said Hassan Reda, Co-Founder and Chief Product Officer at CredibleX. 'By combining CredibleX's expertise in lending with Mastercard's advanced analytics, we are setting a new benchmark for data driven SME financing in the region.'
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
www.mastercard.com

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Campaign ME

time4 hours ago

  • Campaign ME

Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads

Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon's touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon's first-party signals and insights combined with their creative canvas solutions are redefining what's possible in advertising, whether you're selling travel experiences or streaming dragons. Mastercard, a global brand synonymous with delivering priceless experiences, set out to engage travellers during the summer holiday period. Their objectives were clear: drive top-of-mind awareness ahead of holiday planning, boost consideration for Mastercard's travel experiences, and deepen the brand's lifestyle appeal. Mastercard launched a two-phase campaign across key locales in the Middle East, that turned Amazon into a destination for travel inspiration. In Phase One, a summer-long custom landing page on showcased culinary and travel offers, supported by a full-funnel campaign that included Amazon DSP and a Homepage Hero Takeover that drove high visibility whenever shoppers landed on Phase Two kicked off with an interactive, gamified product selector on Mastercard's custom landing page, recommending Parisian culinary experiences. Though Mastercard doesn't sell physical products on Amazon, the team innovated by adapting Amazon's native product selector to link potential travellers directly to Mastercard's website. This seamless journey, from discovery on Amazon to purchase on Mastercard's website, allowed new and returning users to explore and book experiences. Click here to discover the full campaign results. When OSN+, a streaming service in the MENA region, set out to launch the second season of HBO's House of the Dragon (HOTD), it wanted something that went above and beyond a typical media plan. Before the series premiered, OSN+ and Amazon Ads orchestrated a series of teasers designed to stoke anticipation. In the Kingdom of Saudi Arabia, over 350,000 specially designed Amazon delivery boxes were produced, with the aim of transforming routine deliveries into delightful doorstep moments. Each box bore striking imagery from HOTD and included a QR code that drove customers to the OSN+ Brand Store on Wondering what the custom Amazon boxes looked like? Click here to find out. Moreover, OSN+ transformed into an immersive House of the Dragon battlefield, where visitors chose between Team Black and Team Green through an interactive Brand Store experience allowing fans to explore exclusive trailers and character histories through a tailored experience that revealed the secrets and rivalries of their chosen house. This dual-path content journey helped visitors delve deeper into each house's story, further increasing engagement on the page while creating a natural journey to the OSN+ website, where viewers could subscribe to watch the new season of HOTD. During the launch day, the campaign utilised the homepage takeover, draping the website in black or green, piquing curiosity among Amazon shoppers who might not have been die-hard fans of the show, and tapped into Twitch, with a hero headline on the service's homepage and a First Impression Takeover, where viewers would see an OSN+ pop-up during their first Twitch broadcast of the day. Click here to learn more about the impact and results the campaign drove.

Chainlink, Mastercard partner to allow 3 billion cardholders to buy crypto
Chainlink, Mastercard partner to allow 3 billion cardholders to buy crypto

Crypto Insight

time5 hours ago

  • Crypto Insight

Chainlink, Mastercard partner to allow 3 billion cardholders to buy crypto

Chainlink, a company that provides a decentralized oracle network, has partnered with payments provider Mastercard to allow the credit card company's three billion cardholders to buy crypto onchain. The integration could spur crypto adoption by providing a new avenue for people without Web3 exposure to gain experience with digital assets. The integration is made possible through a series of partnerships with Web3 entities, including Shift4 Payments, Swapper Finance, XSwap and ZeroHash, a crypto and stablecoins infrastructure company that will provide the onchain service and liquidity enabling customers to convert fiat currency to crypto. 'The current version of the application available at Swapper Finance is non-custodial and leverages account abstraction to provide users with simplicity and control,' a Chainlink Labs spokesperson told Cointelegraph. 'It was important that this solution was built for everyone, not just for crypto-natives or enthusiasts.' Mastercard has embraced crypto in 2024 and 2025, mostly through the issuance of cards that allow users to spend cryptocurrency at merchants in different countries. In April, it announced a partnership with Kraken to launch crypto debit cards across the UK and Europe, and it joined MetaMask to debut a self-custody crypto card. In February, the company said it had tokenized 30% of its 2024 transactions. Mastercard competitor also in crypto fray Mastercard's main competitor, Visa, has also been active on the crypto front. In October 2024, it partnered with Coinbase to allow some of the exchange's users to instantly withdraw and deposit crypto. In addition, it has debuted a Web3 digital asset platform and invested in stablecoin payment platform BVNK. Buying crypto with fiat currency can be fraught with difficulties, especially for people unfamiliar with the technology. This friction can hinder the adoption of cryptocurrency and the progress of the industry. However, people want to connect with digital asset systems, according to Raj Dhamodharan, Mastercard's executive vice president for blockchain and digital assets projects and partnerships. 'There's no doubt about it — people want to be able to easily connect to the digital assets ecosystem, and vice versa,' Dhamodharan said. Source:

Mastercard Rolls Out AI-Driven Card Reissuance Tool in EEMEA
Mastercard Rolls Out AI-Driven Card Reissuance Tool in EEMEA

Fintech News ME

timea day ago

  • Fintech News ME

Mastercard Rolls Out AI-Driven Card Reissuance Tool in EEMEA

Mastercard has launched Account Intelligence Reissuance, an AI-driven tool designed to support card issuers in the Eastern Europe, Middle East, and Africa (EEMEA) region with managing card reissuance more efficiently and reducing fraud-related losses. The service uses Mastercard's proprietary AI and network data to evaluate the risk associated with compromised cards. It provides automated recommendations on which cards should be monitored or replaced, aiming to streamline a traditionally manual and costly process. Card fraud remains a significant challenge for issuers and merchants, often requiring the replacement of large volumes of payment cards following data breaches or other compromises. The new tool supports both physical and digital card skimming scenarios and enables issuers to sort primary account numbers (PANs) based on risk more precisely. 'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data,' said Selin Bahadirli, Executive Vice President, Services, EEMEA, Mastercard. 'We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritise the most compromised cards for reissuance.' The service builds on Mastercard's existing Decision Intelligence capabilities, which monitor 159 billion transactions annually to identify suspicious activity. Recent generative AI upgrades to its fraud detection systems have improved real-time analysis of account, transaction, merchant, and device data. Mastercard is also developing AI solutions at its Centre for Advanced AI and Cyber Technology in Dubai, launched in partnership with the UAE government. The centre focuses on building regional AI expertise and tools aimed at detecting cyber threats, data breaches, and fraud. The Account Intelligence Reissuance service is expected to expand to Asia Pacific, North America, and Latin America later in the year.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store