looks like we all make mistakes
Over the past month, The Spin received a score of submissions from around the world. As always, April 1 was particularly interesting, with several brands investing in a good laugh. However, not all of them got it right.
Some humorous ads such as the Dyson Airbrow, 'Subwhey' Protein Shakes and Whisker's cat litter-scented candles were extremely on-brand and well received, while a few others, including such a certain iced tea team's 'Rest in Peach' creative didn't turn out peachy.
Firstly, the 'Rest in Peach' post was timed a tad early, released on March 31. Secondly s, consumers stated that they didn't see the follow-up post on their feeds, which clarified that the first was a prank. A certain UK-based competitor was quick to pick up on the gaffe and trolled the comments section.
Meanwhile, a consumer of a regional clothing brand sent the The Spin a wonderfully shot Ramadan ad featuring a Lebanese actor and singer, whose song in the campaign video states that she chooses to wear only the brand's clothes.
The irony? She doesn't don a single branded product throughout the ad spot, although the backup dancers do.
Clearly, a groovy tune, excellent videography, a great set and a celeb endorsement can all fall flat if the strategy isn't sound.
Another ardent follower of The Spin sent in a photograph of a billboard at a hotel with unnecessarily punny copy on it: 'Whichever floor you're on, you'll find our service on another level.'
Turns out, the service on the top floor of the establishment wasn't great.
The Spin's inbox also welcomed some interesting online and offline ads, including one selling 'crackpots' instead of crock-pots while another offered a 'sale' on Kroger pineapples with no discounted pricing.
In the age of AI, clearly human involvement is still required.
The Spin came across a huge real estate billboard with an obviously AI-generated creative displaying funny fingers, while another digital ad displays a service expert drilling into a television.
That said, it does look like humans could do with an AI copy editor, as well, if they have downsized their human one.
Case in point: a recently released news article touts the launch of a 'big' 5mm billboard; an outdoor salon ad misspells 'ordinary'; and an ad which claims is 'making brands look good since 2019' has a typo so small that it's hard to spot on the first take.
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