Fan favourite Walkers crips flavour set to make nationwide comeback
A beloved crisp flavour is set to return to shelves across the UK following sky-high demand from consumers.
Shoppers will be able to pick up Walkers Worcester Sauce crisps again as soon as next week, after the flavour was discontinued indefinitely in 2022.
The news comes after the snack giant launched a limited edition run of the flavour in its home town, Worcester. Fans of the umami sauce were able to pick up a packet from one off-licence only, as the city celebrated its iconic product.
One superfan, Katie Barnes from Kent said on the day: 'Today's my 28th birthday and what better way to celebrate than with the taste of my favourite crisps. I've been waiting years for this moment, as I used to constantly go on about the Worcester Sauce flavour. I took a day off work and travelled over 150 miles to secure the goods - it's the best birthday present ever!!'
But those who couldn't make the journey expressed their dismay at missing out. On Instagram, user @tripleeatsfood exclaimed 'NATION WIDE RELEASE NEEDED RIGHT NOW!!!,' while @krissie.p74 said: 'Bring them back everywhere. Best crisps ever.'*
Walkers has now paid heed to calls, relaunching the flavour in retailers across the UK from Monday 17 March.
Worcestershire Sauce was created by pharmacists John Wheeley Lea and William Henry Perrins, who combined vinegar, anchovies, garlic and other ingredients to create the original version of the sauce that would go on to take the world by storm. To this day, it is still produced in the Midland Road factory that the pair built, and distributed in the US, Canada and beyond.
The brand's collaborations with Walkers had been a mainstay on British shelves for many years, but shoppers began noticing a gradual decline in its availability. Following intense questioning on social media, the crisp brand's Twitter / X account said: 'Hi, we're sorry but Worcester Sauce flavour is no longer part of our range.'
Dismay ensued as many expressed their disappointment at the loss of their favourite flavour. One social media user said: 'Errrrr what?!!! Walkers have discontinued making the Worcester Sauce flavour crisps. This is a crime!'
Even money expert Martin Lewis weighed in on the debate, taking a characteristically pragmatic approach and recommending fans instead try the Worcestershire Sauce offering from Seabrook crisps.
Other brands that sell crisps in the iconic flavour include Tayto, M&S own brand, and even Walkers' own French Fries spin-off.
Sharing the news of the relaunch, a release from Walkers said: 'On reflection, maybe we shouldn't have just limited the sale of Walkers Worcester Sauce flavoured crisps to only one store in Worcester.
'So, we've decided that your favourite Walkers Worcester Sauce flavour crisps will land on shelves at retailers all over the UK from Monday 17th March onwards.
'We're working hard to make them available for everyone to enjoy the beloved flavour - which is now even more Worcestershire-y with Lea & Perrins' iconic sauce.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
2 hours ago
X users were glued to the Musk v. Trump blowup. Could this be good for the platform?
The blowup between the president of the United States and the world's richest man has played out on social media in real time, the latest, perhaps ultimate example of how X has become Elon Musk's personal platform, his own reality show where anyone can tune in to watch the mercurial twists and turns of his unpredictable personality. And tune in they did. The feud has birthed countless memes, hot takes and speculation, with some X users bringing out the popcorn emojis while rejoicing that the site has returned to its 'fun' roots — back when it was called Twitter. While it's not yet clear if the feud will have any permanent effects on X's audience size or advertising business, its owner reposted a meme late Thursday suggesting that, at least for now, it was good for getting active users to tune into the platform. CEO Linda Yaccarino agreed. 'X operates as a personality-driven platform, and Musk's high-profile conflicts can fuel engagement at least in the short term,' said Sarah Kreps, director of Cornell University's Tech Policy Institute. 'The platform has leaned into spectacle as a growth strategy, and controversy often drives traffic.' President Donald Trump, of course, posted through the breakup on his own personal platform, Truth Social with three updates targeting Musk directly on Thursday. But Truth Social's audience is just a fraction of X's, and social media experts at this stage don't see it siphoning the former Twitter's user base as a result of the feud. Trump was banned from Twitter in 2021 following the Jan. 6 riots on the Capitol and he returned more than 2.5 years later after Musk reinstated his account. On X, he has nearly 106 million followers — compared with less than 10 million on Truth Social, where he's continued to post following the feud — at least 10 times on Friday. 'It's a niche platform with limited reach outside Trump's core base,' Kreps said. 'That said, if Trump were to fully re-engage there and disengage from X entirely, it could fragment the right-wing audience somewhat. But barring major user migration, X still dominates in political discourse.' Trump hasn't indicated that he'd leave X — and Musk hasn't said he'd consider banning him — but the president has not posted on the site since June 3, although the official White House account has continued to send updates. According to Mobile app analytics firm Sensor Tower, X and Truth Social both saw mobile app usage skyrocket on Thursday as the Musk-Trump blowup played out on the two men's respective social platforms. U.S. mobile app active users on X between 2 p.m. and 6 p.m. Eastern were up 54%, while Truth Social saw a fivefold increase. Overall, Sensor Tower estimates that X's audience is about 100 times larger than Truth Social's. On BlueSky, meanwhile, many users seemed to delight in watching the drama unfold on the platform they (mostly) left behind, posting screenshots from X, Truth Social as well as their own share of memes and commentary. But the site, which has welcomed users disillusioned with Musk's politics and policies on X, is unlikely to become a huge draw for Trump die-hards. 'It's too early to measure any long-term shifts in user behavior, but political audiences on X have tended to be resilient, even in the face of controversy,' Kreps said. 'Trump supporters are unlikely to abandon the platform en masse unless there's sustained antagonism or a perceived shift in content moderation policy. Right now, this looks more like a personality clash than an ideological break so user migration feels speculative at this stage.' As for X's advertising business, Emarketer analyst Jasmine Enberg said she doubts the feud will have a material effect. 'Advertisers who were spending small sums on the platform due to Musk's proximity to Trump may rethink their commitments,' she said. 'At the same time, the breakup between Musk and Trump hasn't eliminated the threat of legal or business repercussions given the FTC investigation into the alleged ad boycott, so there's still incentive for those brands to stay.' According to The New York Times, which cited unnamed sources, the Federal Trade Commission is investigating whether roughly a dozen advertising and advocacy groups violated antitrust law by coordinating boycotts among advertisers that didn't want their brands to appear next to hateful or other objectionable content. In the end, Musk 'remains a divisive figure, regardless of his position in the White House,' Enberg said, and any efforts by X to make the platform less divisive — such as a recent program designed to elevate content that people agree on —'can only go so far with brands and consumers if he continues to use X as his own personal megaphone to amplify controversial content.'
Yahoo
3 hours ago
- Yahoo
Hegseth says Nato allies ‘very close' to raising defence spending target to 5%
The US defence secretary, Pete Hegseth, said Nato allies were 'very close, almost near consensus' to an agreement to significantly raise targets for defence spending to 5% of GDP in the next decade. The Trump administration official indicated he expected the increased target to be agreed at a summit in The Hague later this month – and confirmed that the headline figure was to be split into two parts. 'This alliance, in a matter of weeks, will be committing to 5%: 3.5% in hard military and 1.5% in infrastructure and defence-related activities. That combination constitutes a real commitment,' he said. Hegseth was speaking at a press conference at Nato headquarters in Brussels after the morning session of an all-day meeting of defence ministers from the 32-country transatlantic military alliance. 'I'm very encouraged by what we heard in there,' Hegseth told reporters. 'Countries in there are well exceeding 2% and we think very close, almost near consensus, on a 5% commitment to Nato.' Nato's current target level for military spending, agreed at a summit in Cardiff in 2014, is 2% of GDP, but Donald Trump has repeatedly claimed that European allies and Canada do not spend enough compared with the US. In an attempt to avoid Trump wrecking the first Nato summit of his second term, the alliance's new secretary general, Mark Rutte, proposed a 3.5% plus 1.5% target, though there is some ambiguity about the target date. Initial reports suggested that Rutte wanted allies to hit the target from 2032, though earlier this week British sources suggested the date could be 2035. Sweden's defence minister said he would like to see the target hit by 2030. Only Poland currently exceeds the 3.5% target for hard military spending at 4.32%, according to Nato figures, while the US defence budget, the largest in the alliance, amounts to 3.4% of GDP, at $967bn (£711bn). The UK spends 2.33% of GDP on its military, but has pledged to increase that to 2.5% by 2027 and to 3% some time in the next parliament. Earlier this week the prime minister, Keir Starmer, declined to set a firm date for the UK achieving 3% as he unveiled a strategic defence review. Related: Why is defence such a hard sell? The same reason Starmer is struggling in the polls | Martin Kettle Rutte will visit London on Monday to meet Starmer before the summit. Downing Street said the prime minister and the secretary general would 'talk about how we ensure all allies step up their defence spending now in order to respond to the threats that we face now'. Germany's defence minister, Boris Pistorius, said Berlin would need up to 60,000 additional troops to meet new Nato targets for weapons and personnel. 'We are stepping up to our responsibility as Europe's largest economy,' the minister said on Thursday. Germany, which currently spends 2.12% of GDP on defence, had been singled out by Trump as a laggard in spending, though until Russia's full-scale invasion of Ukraine, Berlin had been reluctant to be a leader in European military spending, partly due to the memories of the militarism of the second world war.
Boston Globe
5 hours ago
- Boston Globe
X users were glued to the Musk v. Trump blowup. Could this be good for the platform?
Related : Advertisement 'X operates as a personality-driven platform, and Musk's high-profile conflicts can fuel engagement at least in the short term,' said Sarah Kreps, director of Cornell University's Tech Policy Institute. 'The platform has leaned into spectacle as a growth strategy, and controversy often drives traffic.' Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up President Donald Trump, of course, posted through the breakup on his own personal platform, Truth Social with three updates targeting Musk directly on Thursday. But Truth Social's audience is just a fraction of X's, and social media experts at this stage don't see it siphoning the former Twitter's user base as a result of the feud. Trump was banned from Twitter in 2021 following the Jan. 6 riots on the Capitol and he returned more than 2.5 years later after Musk reinstated his account. On X, he has nearly 106 million followers — compared with less than 10 million on Truth Social, where he's continued to post following the feud — at least 10 times on Friday. Advertisement 'It's a niche platform with limited reach outside Trump's core base,' Kreps said. 'That said, if Trump were to fully re-engage there and disengage from X entirely, it could fragment the right-wing audience somewhat. But barring major user migration, X still dominates in political discourse.' Trump hasn't indicated that he'd leave X — and Musk hasn't said he'd consider banning him — but the president has not posted on the site since June 3, although the official White House account has continued to send updates. According to Mobile app analytics firm Sensor Tower, X and Truth Social both saw mobile app usage skyrocket on Thursday as the Musk-Trump blowup played out on the two men's respective social platforms. U.S. mobile app active users on X between 2 p.m. and 6 p.m. Eastern were up 54%, while Truth Social saw a fivefold increase. Overall, Sensor Tower estimates that X's audience is about 100 times larger than Truth Social's. On BlueSky, meanwhile, many users seemed to delight in watching the drama unfold on the platform they (mostly) left behind, posting screenshots from X, Truth Social as well as their own share of memes and commentary. But the site, which has welcomed users disillusioned with Musk's politics and policies on X, is unlikely to become a huge draw for Trump die-hards. 'It's too early to measure any long-term shifts in user behavior, but political audiences on X have tended to be resilient, even in the face of controversy,' Kreps said. 'Trump supporters are unlikely to abandon the platform en masse unless there's sustained antagonism or a perceived shift in content moderation policy. Right now, this looks more like a personality clash than an ideological break so user migration feels speculative at this stage.' Advertisement As for X's advertising business, Emarketer analyst Jasmine Enberg said she doubts the feud will have a material effect. 'Advertisers who were spending small sums on the platform due to Musk's proximity to Trump may rethink their commitments,' she said. 'At the same time, the breakup between Musk and Trump hasn't eliminated the threat of legal or business repercussions given the FTC investigation into the alleged ad boycott, so there's still incentive for those brands to stay.' According to The New York Times, which cited unnamed sources, the Federal Trade Commission is investigating whether roughly a dozen advertising and advocacy groups violated antitrust law by coordinating boycotts among advertisers that didn't want their brands to appear next to hateful or other objectionable content. In the end, Musk 'remains a divisive figure, regardless of his position in the White House,' Enberg said, and any efforts by X to make the platform less divisive — such as a recent program designed to elevate content that people agree on —'can only go so far with brands and consumers if he continues to use X as his own personal megaphone to amplify controversial content.'
