Koraput Coffee receives two Fine Cup awards
2
Koraput:
Koraput Coffee
has made a mark on the national stage by clinching two prestigious
Fine Cup awards
— one each in the
Arabica Washed
and
Arabica Naturals
categories — at the
Flavour of India Fine Cup Award
competition. The district administration received the certificate of appreciation during the Know Your Kappi (KYK) Drive-2024 organised by the Coffee Board of India in Bengaluru recently.
"It's a proud moment for the entire district and the state as Koraput Coffee was selected among the top four coffees across India in both processing methods and was praised for its exceptional taste and aroma," said collector (Koraput) Keerthi Vasan V.
Official sources said the Tribal Development Co-operative Corporation of Odisha Ltd. (TDCCOL), which spearheads the production and marketing of Koraput Coffee, played a pivotal role in this success.
"From collecting ripe coffee cherries directly from the doorsteps of tribal farmers to overseeing the complete processing and quality control, TDCCOL's integrated approach ensured consistency and excellence," said Ashutosh Nanda, marketing manager, TDCCOL Koraput.
by Taboola
by Taboola
Sponsored Links
Sponsored Links
Promoted Links
Promoted Links
You May Like
2025 Top Trending local enterprise accounting software [Click Here]
Esseps
Learn More
Undo
"This double recognition marks a proud milestone for TDCCOL, making it one of the few institutions in India to receive two Fine Cup awards in a single edition of the competition," he added.
Koraput, situated at an altitude of 2,800 to 3,400 feet above sea level, offers a favourable climate for coffee cultivation. The districts coffee story dates back to 1930, when Maharaja Rajbahadur Rama Chandra Deo of Jeypore introduced plantations. Post-independence, the Odisha government, through its soil conservation department, expanded coffee cultivation as part of an effort to prevent siltation in Machkund hydro-electricity project.
Today, Koraput boasts over 3,500 hectares of coffee plantations, including 778 hectares of private plantations managed by around 4,300 tribal farmers. The district has also become a model for organised marketing strategies and sustainable farming, encouraging many farmers to embrace coffee cultivation.
A govt study has identified 1.46 lakh hectares of land in Koraput suitable for coffee cultivation, underscoring the immense potential for further growth. The district administration has decided to undertake shade plantation for coffee on 1,000 hectares of land 2025-26.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
18 minutes ago
- Time of India
Daily Horoscope: Today's astrological predictions for August 21, 2025
Read today's horoscope, August 21, 2025. Today we'll be taking a closer look at what the stars have in store for each of the 12 zodiac signs. Our astrologer has analyzed the movements of the planets and the alignment of the stars to bring you the most accurate and up-to-date horoscope predictions for the day ahead. Whether you're looking for guidance on love, career, or simply a heads up on what to expect, this has got you covered. Let's dive in to see what the cosmos have in store for you today. Aries Life may feel challenging today, prompting you to seek guidance from elders to navigate the situation. Patience will be key. Concerns over your children's education may trouble you, and a short trip related to their academics is possible. Investors should avoid speculative ventures and carefully assess opportunities before committing funds. Taurus A sense of dissatisfaction may arise as your hard work doesn't yield the expected results, leading to disappointment. Read all documents carefully before signing a new contract. Investment in assets is possible, but rely on your intuition before making decisions regarding fixed assets. Gemini Social gatherings and family occasions could keep you busy today, helping you expand your network. A short work-related trip may also be on the agenda. Disputes with siblings are likely to be resolved, and subordinates may cooperate to complete a challenging project. Confidence will be high, but remember to remain patient in your interactions. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like American Investor Warren Buffett Recommends: 5 Books For Turning Your Life Around Blinkist: Warren Buffett's Reading List Undo Cancer Family gatherings will keep you engaged today. Your polite nature will boost your image among relatives and friends. Spending on artifacts or decorative items may enhance your social status. Good news from a close relative could brighten your day. Leo Happiness surrounds you, helping you enjoy your routine tasks. Strong vitality will assist in making tough decisions that could boost future profits. A short work-related trip may be planned. Support from colleagues and subordinates will help you meet deadlines. Students may find improved focus, while mindful eating will help avoid stomach issues. Virgo A feeling of dullness may linger, and sleeplessness could affect your mental and physical well-being. Concerns about a family member's health may trouble you. Unnecessary expenses on trivial items could harm your savings. Be cautious, as there is a risk of conspiracy — keep an eye on opponents. Libra Your day may begin on a joyful note. At work, quick decisions could lead to benefits in the near future. A new source of income may arise, improving your savings. With your partner's support, you might invest in a business that promises future profits. Greater understanding with your spouse will enhance domestic harmony. Scorpio A busy day at the office may leave you mentally tired, limiting time for family. With elders' blessings, job seekers may secure high positions, and managers could be promoted to senior roles. Recognition and rewards are likely, boosting your professional standing. Sagittarius Patience and a positive mood will enhance your work efficiency today. You may plan a visit to a religious place or make charitable donations. Lovebirds will deepen trust in their relationship, and you'll have the upper hand over opponents. Capricorn A low mood and lack of energy may impact your work, causing delays in projects and affecting your reputation at work and home. Avoid adventurous activities and reckless driving. Lovebirds might face relationship setbacks. Job seekers may experience disappointment. Aquarius Positive energy surrounds you, bringing stability. You may plan to start a new business in partnership and possibly arrange long-distance travel. Strengthened trust with your spouse will promote domestic harmony. Pisces You may perform exceptionally well at work today, earning the trust of your boss and possibly receiving new responsibilities or promotions. Chronic health issues may improve. Incentives for your work are possible, and disputes with siblings could be resolved. Job seekers may find promising opportunities. Discover everything about astrology at Times of India , including daily horoscopes for Aries , Taurus , Gemini , Cancer , Leo , Virgo , Libra , Scorpio , Sagittarius , Capricorn , Aquarius , and Pisces . Read your detailed Horoscope Today and Horoscope Tomorrow here.
Time of India
an hour ago
- Time of India
Capricorn Daily Horoscope Today, August 21, 2025: An old issue returns to trouble you
You may recognise how much you have grown from past challenges today. Moments that once felt heavy may now seem like stepping stones to your current strength. This awareness will give you confidence in handling present situations with more maturity. It is a good time to reflect and appreciate your progress while planning ahead with a steady mind. You will notice that patience and persistence have shaped your path in ways you did not realise before. Capricorn Love Horoscope Today Love feels more secure as you understand how past experiences have shaped your heart. If you are in a relationship, you may feel grateful for the strength you both have built together through ups and downs. If single, you will approach love with more clarity about what you truly want and deserve. This maturity will make you more attractive to those who value stability and sincerity. Emotional honesty will bring deeper connections and lasting warmth. Capricorn Career Horoscope Today In your career, recognising lessons from past challenges will help you make better choices. You may face a familiar situation, but this time you will handle it with more skill and confidence. Others will respect your ability to stay calm under pressure and solve problems efficiently. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Use an AI Writing Tool That Actually Understands Your Voice Grammarly Install Now Undo Use your experience to guide others who might be struggling, as this will also strengthen your leadership qualities. Your steady approach will inspire trust and open future opportunities. Capricorn Money Horoscope Today Financially, you can use past mistakes or lessons to improve your current planning. You may realise the value of discipline and patience in building security. Avoid repeating old patterns of spending without thought. This is a good day to review your budget, focus on steady savings, and ensure you are prepared for unexpected situations. Your wise handling of resources will give you peace of mind and a stronger foundation for future growth. Capricorn Health Horoscope Today Your health will benefit from the discipline you have built over time. If past difficulties taught you to take better care of yourself, continue following those habits. Small routines like balanced meals, regular movement, and enough rest will keep your energy stable. Pay attention to warning signs from your body and address them early. Mental calmness gained from experience will also help reduce stress and maintain overall well-being in the long run. Discover everything about astrology at Times of India , including daily horoscopes for Aries , Taurus , Gemini , Cancer , Leo , Virgo , Libra , Scorpio , Sagittarius , Capricorn , Aquarius , and Pisces . Read your detailed Horoscope Today and Horoscope Tomorrow here.
Time of India
an hour ago
- Time of India
Now, Gill's a smash hit with brands
Gill MUMBAI: Indian cricket's latest blue-eyed boy, Shubman Gill , is the new favourite with brands. His stellar performance in the India-England Test series, both as captain and batsman, had already bolstered his brand value. Now, Gill's selection for the Asia Cup as vice-captain will only give further impetus to his brand equity. A Gen Z with much of his career ahead of him, Gill has all the chops a brand looks for. "Gill's brand value has appreciated by 30%-40% post the India-England series. His brand fees will increase anywhere in the range of 25%-50% depending on the kind of brand approaching him," Neeraj Jha, senior sports analyst and commentator, told TOI. From automobiles to global luxury brands, queries for Gill have shot up from an average of three to four per month to about 10-15 now, sources aware of discussions said. Gill currently charges endorsement fees in the range of Rs 4-5 crore for one brand per year. That can now easily go up to anywhere between Rs 6-8 crore, said Neerav Tomar, managing director and CEO at IOS Sports. Another analyst said that a few of his earlier deals were in the range of Rs 2-Rs 3.5 crore. "Gill already endorses close to 20 brands, and this number should go up. Youthful brands will seek new faces. Gill is the new Virat Kohli ," Tomar said. Gill's team, however, declined to comment. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like TV providers are furious: this gadget gives you access to all channels Techno Mag Learn More Undo The cricketer bagged a few big deals before the Test series. Tyre major MRF and global eyewear brand Oakley (for India) signed Gill as their brand ambassadors. Gill also expanded his associations with Casio and Coca-Cola during the year. From about eight brand associations in 2023, Gill's brand portfolio nearly doubled to 16 in 2025. The cricketer is estimated to have earned about Rs 40 crore in endorsement earnings in 2024. "A lot of MNCs are looking to sign Gill. Small brands can't afford him. His fees will only go up if he keeps on delivering," said Amitesh Shah, founder and CEO at sports, media, and entertainment company Legaxy, who estimates Gill's brand value to see a boost of over 40%. Sources said that Gill is "selective" about his brand partnerships, ensuring alignment with his values and career journey. Going ahead, perenniality (ability to deliver across all cricket formats) will be key for Gill to bag big brand deals, said Sandeep Goyal, chairman at Redifussion. "Perenniality leads to continued visibility, which is key to the endorsement game," said Goyal. Stay informed with the latest business news, updates on bank holidays , public holidays , current gold rate and silver price .
