Google may soon change the way its shows search results in Europe
competing services
in a bid to resolve a major European Union (EU) antitrust case and avoid a potentially hefty fine.
Citing documents that Google sent to other companies, news agency Reuters reports that the proposal comes three months after the European Commission (EC) formally charged the tech giant with violating the landmark
Digital Markets Act
(DMA) by unfairly favouring its own services like
Google Shopping
, Hotels, and Flights over those of its rivals.
What Google's offer suggests about the changes coming to Search engine
Under the latest offer, Google suggests creating a dedicated box at the top of the search results page for a rival
vertical search service
(VSS), selected through 'objective and non-discriminatory criteria.' This box would reportedly have the same format and features as Google's own offerings and would include three direct links chosen by the rival company.
Other specialised search services would be ranked below this box.
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'We do not agree with the (Commission's) preliminary findings' position but, on a without prejudice basis, we want to find a workable solution to resolve the present proceedings,' Google said in the documents sent to rival companies, while maintaining its position.
The proposal is set to be discussed at a meeting scheduled for July 8 where rivals will provide feedback to the Commission. However, several competitors, who spoke on the condition of anonymity, told Reuters they believe the proposed changes are still insufficient to ensure a level playing field.
The DMA is a sweeping set of rules and regulations designed to limit the power of Big Tech and foster greater competition and consumer choice in the digital marketplace.
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