EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO's investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX
NEW YORK, June 13, 2025--(BUSINESS WIRE)--EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX.
TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns.
"TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape," said Kevin Krim, President & CEO, EDO. "With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns."
"Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands," said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. "With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences."
In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement.
Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for "Good, Better, and Best Approaches to Advertising with Impact."
For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report.
About EDO
EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.
About TelevisaUnivision
TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250613468084/en/
Contacts
Media contacts
KCSA for EDOedo@kcsa.com
TelevisaUnivisionAnna Negronanegron@televisaunivision.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
29 minutes ago
- Business Insider
I own a grocery store. A big supplier outage revealed problems with our food system that customers rarely see.
A cyberattack on a major food distributor has thrown off grocery supply chains. The outage has left shelves empty at major chains like Whole Foods. One independent supermarket owner described the problems that she's seen since the outage started. This as-told-to essay is based on a conversation with Linda Gommel, the CEO of Lucerne Valley Market and Hardware in Southern California. Gommel's store was one of those affected over the past week by an outage at UNFI, a major food distributor for supermarkets in the US. The interview has been edited for length and clarity. We've been running this store in Lucerne Valley for 50 years. Lucerne Valley is a very small, rural place. The nearest services and stores are 20 miles away, so we try to do everything we can to keep people from having to travel. Of course, they'll travel anyway to places like Walmart and Costco. We also have a lot of shoppers who come through here on their way to Big Bear Lake and off-roading and camping in the desert. There are some things that customers rely on us for so that they don't have to take their business elsewhere. We sell tons of bottled water, for instance. If we lose that, that's huge. This week, we ran low on products like cottage cheese and sour cream that we normally get from UNFI. To fill in the dairy section, we got a nice-sized meat delivery from a company that normally supplies restaurants. UNFI has said that they're sending us a couple of deliveries this week. But they're doing that by duplicating last Thursday's and Friday's orders. That scares me to death because there will be a number of items we really don't want duplicated from last week. For example, we had a special order for a customer who needed six cases of potato salad. It's perishable. If we get six more cases, we'll have to do a fire sale just to get rid of them. What we've thought about — and hope doesn't happen — is a panic. Up here in the desert, there are a couple of Hispanic grocery chains that are also supplied by UNFI. Then, there's the independents like ourselves. At the very same time, there are some regional chains that might have to deal with a strike. (Editor's note: The potential strike is unrelated to UNFI. A union representing 45,000 grocery workers in Southern California voted on Wednesday to authorize a strike against chains Kroger and Albertsons.) I worry that all that could start to create a 2020 COVID-type spirit of panic. Then we'd be in trouble, as far as huge holes on the shelf. One of the other impacts so far is that I've had to tell some store workers, "No, don't come in today." We're trying to maintain their hours, but we can't have them come and sit there and do nothing if there's no truck to unload. We're trying to schedule it so they can stay productive. But it's been very difficult for them. They don't know what to expect. Stores like mine have few wholesaler options I buy a majority of the groceries in the store from UNFI. A few decades ago, there were more wholesaler options. If you were unhappy with one company, you could go to another distributor here in Southern California. We used to work with a co-op that distributed groceries, and we were spoiled. They knew the market because they were part of it. Now, with UNFI, more choices are made in Minnesota, where the company has an office. How can you tell in Minnesota what works in Southern California? UNFI used to be smaller than it is today. Then it bought SuperValu, a larger grocery distributor. It was a little fish eating an alligator. Today, what are our alternatives? There aren't any. We have to buy from UNFI. Around here, they're the only ones supplying independent grocery stores like us.
Business Insider
10 hours ago
- Business Insider
S&P 500 Extends Losses, VIX Spikes as Iran Strikes Back Against Israel
The S&P 500 (SPX) has extended its losses as the Israel-Iran conflict continues to escalate, risking a global crisis and the involvement of allies from both sides. Iran has retaliated against the initial attack on its nuclear and military facilities by launching a series of missile strikes against Israel, according to the Israel Defense Force (IDF) X account. Confident Investing Starts Here: Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter During times of geopolitical conflict, investors usually adapt a risk-off attitude, resulting in stocks being sold off. Volatility, as measured by the Volatility Index (VIX), tends to spike as well. That's happening today with the VIX up by nearly 20%. President Trump Urges Iran to 'Make a Deal' President Trump continues to pressure Iran for a deal to halt its nuclear program and said 'JUST DO IT, BEFORE IT IS TOO LATE' in a Truth Social post this morning. Meanwhile, not all stocks are going down. Defense stocks, like Lockheed Martin (LMT) and RTX (RTX), are both up by over 3% on Friday. Oil stocks, like Exxon Mobil (XOM) and Chevron (CVX), are also in the green as the conflict could disrupt oil supply chains and raise prices in the process.
Yahoo
11 hours ago
- Yahoo
BOLD School Board selects new superintendent
Jun. 13---- Board members on Thursday authorized entering into contract negotiations for the superintendent position with Tim Tydlacka, according to School Board Chair Todd Frank. Tydlacka was one of three finalists that participated in both a meet-and-greet and second interview for the position on Thursday, June 12. The other two finalists were Eric Martinez, Junior/Senior High principal at Madelia Schools, and Judd Wheatley, 6-12 principal at MACCRAY Schools. Tydlacka has served as the K-12 principal at Cyber Village Academy in Minneapolis for the past two years, according to his LinkedIn profile. Prior positions include executive director at Harbor City International School in Duluth, English teacher at Minnesota Math and Science Academy and high school English teacher at various other schools. He holds a superintendent license and a K-12 principal license from St. Mary's University, a master's degree in education from the College of St. Scholastica and a bachelor's degree in English/language arts teacher education from Minnesota State University — Moorhead, according to his LinkedIn profile. Tydlacka will be replacing Superintendent Jim Menton. The BOLD School Board decided in a split 4-2 vote in April not to renew Menton's contract. Board members at the April 28 meeting cited concerns over the district's financial predicament and worries that the community will not trust the board and current superintendent to solve it when making the decision. The district is on track for a $700,000 shortfall or greater in this year's budget. It could grow to as large as $900,000 in what Menton described as a "worst-case scenario." The district's financial mess came to light following the resignation of the school district's business manager in September. that the district had asked for a criminal investigation into the business manager's actions.
