EXCLUSIVE: Stella McCartney, Cameron Diaz and Katherine Power Say ‘Cheers' With New Avaline French Rosé

Yahoo

10-07-2025

LONDON – Cameron Diaz, Katherine Power and Stella McCartney have blended organic wine and fashion design with the creation of a limited-edition bottle of Avaline rosé set to debut on Thursday.
The Avaline x Stella McCartney rosé was made in the South of France with organic grapes and no unnecessary additives, such as sugar. Priced at $24, it will be sold online at Drinkavaline.com and at retailers including Whiskey & Wine Off 69 in New York City; Sag Harbor Liquor Store in Sag Harbor, N.Y., and Wine Room on Park, in Winter Park, Fla.
More from WWD
EXCLUSIVE: Stella McCartney, David Attenborough to Be Honored by New Environmental Start-up The Nat
Stella McCartney Has Stripped Down Adidas' Trendiest Sneaker
Rachel Brosnahan Gets Sculptural in Dior, Leslie Bibb Pops in Stella McCartney and More Looks From the 2025 Gotham TV Awards
'My Avaline design has this edgy, 2000s aesthetic that reminds me of the early days with Cameron,' said McCartney. 'I love how we can always come together to [toast] our shared passions for nature, animals, and organic, vegan wine.'
McCartney has also created a limited-edition red-and-white pouch to go with the bottle. It says 'Cheers Bitches,' and the first 100 online customers will receive one, on the house.
Diaz and Power cofounded Avaline in 2020 with the aim of making organic wine more accessible 'without sacrificing taste.'
The wines are French and Spanish and Diaz confirmed there's an Italian pinot grigio coming out soon.
They're made from organic grapes, and are low in sugar and sulfites. They are also vegan, and free from added concentrates. Unlike most other wines, the ingredients and nutritional information are listed on the label, part of the founders' commitment to transparency.
The rosé notes are bright, and include summer melon and citrus zest, while the label features ribbony stripes bearing the Stella McCartney logo in a palette of red, white and rose.
In a joint interview, Diaz and Power said partnering with McCartney was a natural move.
'I've known Stella for 25 years. We're friends and I've always been a champion of her — not just her fashion design — but what she stands for in the fashion world. She's really pushed forward cruelty-free fashion in the last couple of decades, and I've admired her so much for that,' said Diaz, a front-row fixture at McCartney's fashion shows.
'We always look for ways to work together, and our two brands align on a lot. We thought it would be really fun to collaborate for the summer launch of our rosé,' added the actress-turned-entrepreneur, and star of 'The Holiday,' 'There's Something About Mary,' 'Charlie's Angels,' and 'Shrek,' where she's the voice of Princess Fiona.
McCartney said in a separate interview that she's known Diaz 'for what feels like a lifetime. We were — and are — true friends and motherhood only brought us closer together on a different level. Oh yeah, and we're both Virgos. Today, we have our families and we always joke about all our chickens. Like, actual chickens we have saved.'
She added that Diaz 'has always been a huge supporter of me as a friend and designer, and to have her come to my winter 2025 show was massive. This collaboration was born out of that bond and sisterhood, and celebrating each other's creativity. It came from doing things for the right reasons, as well as a deep respect for Mother Earth and each other. Also, we both love food and wine and nature, and want to work on projects that we really believe in. It just made perfect sense.'
Power, the serial entrepreneur behind Merit, WhoWhatWear and Versed, said, 'Avaline has always had a connection to style. It's an important tenet of the brand, and we do a lot of partnerships with different members or brands in the fashion community on events or collaborations,' she said.
The McCartney collaboration, Power added, is 'definitely the biggest partnership that we've done, and it's really all about just celebrating summer with friends. It's also a great way for us to bring in the fashion community and let everybody try this delicious wine.'
She said that McCartney had 'free rein' with regard to the bottle design. 'She was really was able to bring her fresh perspective, and so it's a little bit rock 'n' roll and a little bit '90s feeling. It's definitely her sensibility, and we think that's really exciting and a way to keep what we do interesting and fresh,' Power added.
McCartney described the colors on the label as 'very Stella. It has the natural pink of rosé, which of course comes from red grape skins. I also wanted it be crisp and this very feminine, joyful celebration of summer. The red came from the dress that Cameron wore to my winter 2025 show and the idea that she's just so naturally beautiful, but normally she wears so much black.
'I love how she was in this pop of red that kind of switched things up, and had this very sexy edge which really fit with the 'Laptop to Lapdance' theme. It still felt really natural to her personality, though, and I thought it was perfect and timely to bring into the label,' McCartney added.
Asked about the challenges of marketing low-sugar, organic wine, Power said things have been getting easier.
'Cameron and I started working on this project in the beginning of 2018. We were on a personal journey to find cleaner wine. We learned a lot about the process, and that there are over 70 additives that can be included in wine without any disclosure,' said Power.
She added that in the U.S., at the time, the majority of grapes were grown using harmful chemical pesticides, while some wines had been filtered with animal byproducts.
The two tried to find an alternative, but failed.
'We live in Los Angeles, which is the mecca of wellness, and we had a hard time, so we felt compelled to create a solution. We're very discerning wine drinkers, so it's absolutely quality and taste first. So we sought out the best winemaking partners across Europe to create the blends and the varietals that we knew should exist to serve the modern wine drinker,' Power said.
She added that finding 'clean' and good-tasting wine has gotten a lot easier.
'Now you go into wine shops, and there are dedicated sections for organic, biodynamic and natural wines. The wines are now on menus, and you can see where they were made and whether the grapes were farmed organically. But it's still really important for us to educate drinkers who might be turning away from wine because they think it doesn't fit in with their 'better-for-you-lifestyle,'' she said.
Diaz said it was particularly important to cut the sugar, and to make the list of ingredients clear to customers.
''No added sugar' is a stand that we're taking, which is why we put it on the front of the bottles. I think one of the more important attributes of our wine is transparency about what is — and isn't — in the bottle. Adding sugar didn't really make any sense to us, and we later found out that it's not necessary,' Diaz said.
She added: 'We went back to the basic old-world style of wine making, which is reverent to the grape and the land. Organic farming is very important in that aspect — the way that the grapes are handled from the growing to the harvest to the fermentation. Our wines honor that [process], and we don't need to add the sugar — it isn't necessary,' she said.
Avaline plans to host a founder event with McCartney in the Hamptons on Saturday. Over the next week, Stella McCartney will offer community samplings at the brand's SoHo, Bal Harbour, and Costa Mesa stores.
The Stella McCartney stores will feature displays, free tastings, and take-home discount cards for the rosé. The SoHo store will also have a dedicated window display and wrapped in-store bar cart.
Best of WWD
Fashion Meets Cinema: Jaws 50th Anniversary and Calvin Klein Spring 2019 RTW Show
Retro Glamour: Giorgio Di Sant'Angelo's Summer 1973 Chic Straw Hat Statement
The Story Behind Jackie Kennedy's Cartier Watch: A Royal Gift With 'Traces and Clues of Her Life' Revealed