Yango Ads Unveils Smarter Monetisation Tools

Martechvibe

14-07-2025

These enhancements are part of Yango Ads' broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights. Staff Writer less than a minute ago
Yango Ads , the AdTech division of Yango Group, has introduced new monetisation opportunities for mobile app publishers in the Middle East.
With improved access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering helps developers increase in-app revenue and improve ad performance.
These advancements are delivered through an updated SDK, built for integration and optimised results. The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience.
Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the US and South Korea, opening up stronger competition for ad placements and better monetisation opportunities.
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Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction.
The SDK has also been optimised for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to app-ads.txt standards for added transparency and compliance.
'Developers face increasing challenges to grow revenue while maintaining a seamless user experience,' said Evgenii Pavlov, General Manager at Yango Ads MEA.
'Our latest updates make it easier than ever for developers to access premium ad demand and maximise the value of every user interaction. These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results.'
These enhancements are part of Yango Ads' broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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