Yango Ads introduces new monetisation tools for mobile app developers
With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated software development kit (SDK), introducing smarter ad formats and expanded access to global demand.
The intention is to help developers earn more without interrupting the user experience. Yango Ads claims the the new interactive formats are already delivering up to 11 per cent higher engagement, while AI-powered video previews have increased click-through rates by up to 4 per cent.
'Developers face increasing challenges to grow revenue while maintaining a seamless user experience,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'Our latest updates make it easier than ever for developers to access premium ad demand and maximise the value of every user interaction.'
Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the U.S. and South Korea, opening up stronger competition for ad placements and better monetisation opportunities.
Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction, generating up to 5 per cent more revenue. The SDK has also been optimised for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to app-ads.txt standards for added transparency and compliance.
'These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results,' said Pavlov.
The timing of the release aligns with significant growth in the region's app economy. According to Yango Ads, consumers in the UAE will spend over $500m on mobile apps in 2025. MENA advertisers are also expected to increase in-app ad spend by more than 14 per cent year-on-year.
With smartphone penetration in the UAE projected to surpass 97 per cent by 2029, mobile-first monetisation strategies are becoming a top priority for app developers and publishers.
These enhancements are part of Yango Ads' broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights. With the MENA mobile advertising market expected to reach $17.36bn by 2029, Yango Ads claims it remains focused on helping developers scale sustainably through smarter advertising technology.
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