Vogue Williams admits she has a ‘big mouth' as she talks life at home, her new book and over-sharing

Sunday World

15 hours ago

Vogue Williams has launched a new book while recording podcasts, running a business and being mum to three kids… but she wouldn't have it any other way
It's been a minute since we last caught up with the always-candid entrepreneur and mum-of-three, but true to form, the 39-year-old isn't holding back as she chats tanning traumas, turning 40, and why she'll never have her sh*t together.
'I once went into school with luminous orange hands and I remember just covering them for the full week with my jumper!' she laughs, recalling her early tanning fail. 'Back then, we didn't have proper tan removal gels, so we were using bleach. How bad is that?' These kinds of stories — self-deprecating, hilarious, unfiltered — are part of why she has a staggering 1.1 million followers on Instagram. And they're also the reason her tanning brand, Bare by Vogue, has exploded in popularity.
'We are a small country, but we are so into our tan. Irish girls do it incredibly well, and I'm always buzzing when someone tells me they're wearing Bare by Vogue — it makes me so proud.'
Vogue and her hubby Spencer married in 2018
But tanning isn't the only thing Vogue's got going on. She recently launched her debut book Big Mouth, while also recording three hit podcasts, parenting three kids, and running successful businesses. Add to that TV work, influencer campaigns, a fitness app, a fiction-writing course, and an ever-growing radio presence, and you've got someone who is undeniably operating in overdrive. Still, Vogue insists she's not as put-together as she might seem.
'Sometimes I look at other people and say, 'How do they have it all together?' But let's be real: no one has it together all the time. We actually love the chaos in our house; it keeps things fun,' admits the star who married Spencer Matthews of Made in Chelsea fame in 2018, after meeting on Channel 4's The Jump.
'There's always something going on. I try to be organised by laying out school uniforms and packing their water bottles the night before — anything to save those few minutes, particularly on Monday mornings when I have run club with Theodore and we have to be out the door super early.'
The uber-organised star, who is mum to Theodore, Gigi and Otto, may enjoy a schedule, but if there is one person that isn't so into structure, it's her co-host and best friend, comedian Joanne McNally.
The duo are the force behind the chart-topping podcast My Therapist Ghosted Me — a no-filter, weekly rollercoaster through personal overshares, unsolicited advice, and truly unhinged listener stories.
'I don't think Joanne or myself ever thought that the podcast would take off the way it did,' Vogue admits. 'But we love doing it, and I think that shows. It doesn't feel like work because we genuinely have such a laugh, but we do put a lot of effort into every episode.'
Vogue and her podcast co-host Joanne
She beams as she talks about Joanne, whose high-octane energy and every day misadventures are, apparently, part of her charm. 'Joanne is completely unpredictable and full of energy — I love her chaotic nature, I never know where she's going to be next! Her ability to nap anywhere is second to none, just like my husband Spencer's. I would really love to have that talent.'
While much of her public persona is rooted in humour and glamour, Big Mouth, her new memoir, reveals a deeper, more vulnerable side, touching on everything from childhood insecurity to adult anxiety.
Vogue writes openly about the life-altering loss of her father at 24. She discusses the lifelong grip of anxiety, the invasive thoughts that used to rob her of sleep, and the fear of not being enough. There are also honest reflections on her divorce from Brian McFadden.
'I love writing — I find it really therapeutic,' she says. 'It's the only time that I actually sit and concentrate on one thing and my brain isn't full of a million things. It has just got that one focus, so for me it feels really meditative, in a way, to write.'
Vogue Williams
Today's News in 90 Seconds - June 30th
The book never shies away from deeply personal moments, but never feels too heavy — in true Vogue fashion, there's plenty of laughter between the heartbreak. 'It explores things I don't usually talk about, like grief and anxiety, and I hope readers feel seen in those moments,' she adds. 'There's also a nostalgic nod to Irish life, which I think a lot of people will connect with.'
That Irish connection is central to who she is. 'I adore Ireland — everyone knows how obsessed I am, it's a topic I could talk about endlessly,' she grins. 'I want my kids to love it too and to have strong ties here. My brother moved away at 11 years of age and doesn't really have the same connection now, so I make a big effort with my children. They've built friendships here, and that means everything.'
When they're back, Howth is home. 'My house there is my happy place,' she says. 'The cliff walks, meals with friends, just hanging out.' Cork is another favourite, especially for family trips to Fota Island and check-ins with the Bare by Vogue team.
With her milestone birthday just around the corner, she admits the moment feels surreal — but not scary. 'I thought I would be dreading it, but I'm not,' she says. 'It feels surreal, like, how did that happen? But I see it as a privilege to age and to be able to say that I am turning 40. I'm happy — I love my family, my job, my friends, so turning 40 just feels like a celebration of where I am right now.'
Looking ahead, she's keeping things creative.
'I can see myself doing more radio, I really enjoy that side of things,' she says. 'And I'm planning to dive into fiction writing this summer. I've started a course and drafted some early bits already. I'm not putting pressure on myself like I did with the last book — I want to enjoy the process and see where it takes me.'
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Always exfoliate before applying tan — I love our Luxury Exfoliating Mitt (RRP €9) and Express Tan Removal Gel (RRP €19). From day two or three, keep exfoliating lightly so the tan fades evenly. Moisturise your hands, ankles, and elbows really well — those are the giveaway spots. I love using a thick moisturiser like Nivea for that. I apply my tan to my arms first, then buff out the excess with our Bare Body Brush (RRP €20), especially around the ankles.