
'Squid Game' becomes top Netflix money-maker
Some investors had hoped for more from the dominant film and TV streaming service, analysts said.
Netflix shares had risen nearly 44 per cent this year ahead of the earnings report last night, but the stock fell 1.8 per cent to $1,251.86 in after-hours trading.
Netflix has been building an ad-supported service to reel in price-sensitive viewers, though it has said advertising will not be a primary driver of revenue growth this year. The company also has added live events such as WWE wrestling to draw advertisers and viewers.
For April to June, Netflix posted diluted earnings per share of $7.19. That topped the $7.08 consensus estimate of analysts polled by LSEG.
The company raised revenue guidance for 2025 to $44.8 billion to $45.2 billion, citing the weakening of the US dollar plus "healthy member growth and ad sales." Its previous guidance was up to $44.5 billion.
Investing.com analyst Thomas Monteiro said investors were expecting "a much stronger upward revision" to 2025 guidance.
"The full-year outlook now feels quite conservative, which is problematic for a stock priced for perfection," Monteiro said.
"At this stage, the company appears overly dependent on further price increases – at least through 2026 – to drive revenue," he added.
For the just-ended quarter, net income came in at $3.1 billion, edging forecasts of $3.06 billion. Revenue totaled $11.08 billion, above the $11.07 billion analyst projection.
Netflix released the third and final season of dystopian Korean drama Squid Game a few days before the second quarter ended in June.
The show is the most popular non-English Netflix show in the streaming service's history. Season three racked up 122 million views, Netflix said.
Other releases during the quarter included Sirens, The Four Seasons and a third season of Ginny & Georgia.
The streaming video pioneer stopped disclosing quarterly subscriber numbers this year, instead urging investors to focus on profit as a measure of its success. It said member growth was ahead of its forecast but occurred late in the quarter, which limited the impact on second-quarter revenue.
The company has new seasons of two of its biggest shows coming later this year. Wednesday returns in August, and the final episodes of Stranger Things will be released in November and December.
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