Morrisons launches dupe of viral M&S bakery item in new range – and it's £1 cheaper than the original

Scottish Sun

14 hours ago

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MORRISONS has whipped up a brand-new bakery range – and it's stuffed with sweet treats set to rival your childhood favourites and a viral M&S hit.
Shoppers went into a frenzy after M&S announced it was stocking giant versions of two iconic British biscuits - the Bourbon and Custard Cream.
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The supermarket has launched a new bakery range
Credit: EPA
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Morrisons' new range rivals Marks and Spencer's giant versions of bourbons and custard creams
Credit: Facebook/M&S
Now, Morrisons shoppers can also bag supersized versions of classic biscuits from their new bakery range for £1 cheaper.
Another showstopper is its new Cakeshop croissant sando – a flaky, cream-packed dupe of M&S's viral pastry that'll only set you back £1.50 - a quid cheaper than the original.
Fillings include Jam, Cream & Raspberries or Jam, Cream and Almonds.
Also joining the line-up are indulgent loaded brownies (£3 for 4), two fresh 'The Best' focaccia rolls (£1 for 2) perfect for Italian nights, and a throwback Caramelised Biscuit Cake for just £1.
Giant Bourbon and Custard Creams
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The new bakery range includes giant versions of the childhood favourites
Credit: MORRISONS
A giant take on two of Britain's best-loved biccies, the new bakes are already turning heads.
The Caramelised Cream pays homage to the Custard Cream, which first hit biscuit tins way back in 1908.
Morrisons' version is packed with a rich caramel twist into the classic vanilla filling.
Meanwhile, the Chocolate Cream is a mega-sized nod to the Bourbon, invented in 1910.
It comes complete with a smooth chocolate buttercream that'll delight fans of the teatime staple.
Even better, a pack of two is just £2 - whereas the Marks and Spencer version will set you back £3.
Great British Dunk Test: Custard Cream
Filled Croissants
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Morrisons' croissant rivals M&S's viral Strawberry and Creme Sandwich
Credit: Morrisons
The flaky favourite may be seen as the ultimate French pastry today, but the croissant actually traces its roots back to Austria in the 17th century, where the kipferl was its buttery ancestor.
It was later adopted – and perfected – by French bakers, becoming the breakfast staple we know and love.
Now Morrisons has given the pastry a modern makeover, stuffing it with indulgent fillings that tap into the viral fruit sando trend – all without the Parisian price tag.
The "fruit sando" or "Japanese fruit sandwich" is a viral food trend, particularly popular on social media, featuring a sandwich with whipped cream and fresh fruit, often strawberries or other seasonal options.
The trend has gained significant traction with the release of a limited-edition strawberries and cream sandwich by Marks and Spencer (M&S) in the UK.
M&S has a long history of sandwich innovation, having introduced freshly made sandwiches in the 1920s and revolutionising the UK high street with pre-packed sandwiches in the 1980s.
Since then, the retailer has sold over four billion sandwiches, making this latest launch a bold new addition to its portfolio.
And with summer-themed items now leaving stores across the UK, some major supermarkets are already selling Christmas goods.
Morrisons customers can pick up Jam, Cream and raspberry-filled croissants or almond and jam-filled croissants for just £1.50 each.
Loaded Brownies
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Their loaded brownies are perfect for any sweet tooth
Credit: MORRISONS
Each gooey square is baked fresh in-store and packed with toppings, giving shoppers a mix of nostalgia and indulgence in every bite.
Whether you're after a colourful crunch, a rich chocolate hit, or a decadent caramel swirl, the new brownies are designed to be the ultimate crowd-pleaser – all without breaking the bank.
Customers can pick up a selection of new flavours, including rainbow bean and chocolate sauce, limited-edition bourbon, fudge and caramel sauce, and caramel and chocolate cup.
At it's just £3 for a pack of four.
The Best Focaccia Rolls
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The Best focaccia rolls are ideal to elevate any Italian dish
Credit: Morrisons
Fancy a taste of Italy without the airfare?
Morrisons has added two new focaccia rolls to its bakery range.
The savoury snack offers one stuffed with juicy Halkidiki olives and another sprinkled with sea salt and rosemary.
Perfect for mopping up olive oil, serving with pasta or stacking into a posh sarnie – and the best bit?
A pack of two will only set you back £1.
Caramelised Biscuit Cake
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The Caramelised Biscuit Cake offers customers a touch of nostalgia and comfort
Credit: Morrisons
Morrisons has whipped up another showstopper with its new caramelised biscuit cake.
It has a rich, creamy slab packed with layers of flavour.
And topped with a crunch of caramel biscuit pieces.
It's a sweet steal - at just £1 a slice.