Cheil X appoints Ankit Singh as national strategy director

Time of India

26-06-2025

Cheil X
has announced the appointment of
Ankit Singh
as
national strategy director
, further strengthening its leadership across strategy, creative, and brand experience. He will report to
Jitender Dabas
, chief executive officer,
Cheil
X, with a mandate to lead the agency's strategic vision across all Cheil X companies in India.
The appointment comes as Cheil X continues to build a new leadership team and evolve into a future-ready, full-funnel agency — offering
integrated solutions
that drive persuasion across content, commerce, and experience.
Singh is a seasoned strategist with a proven track record of building high‑performance teams, scaling businesses, and shaping iconic brands across South Asia. He joins from Hilton, where he served as director – brand
marketing
, South Asia, strengthening its positioning across the region. He previously led the strategy function at Leo Burnett, North, where he played a pivotal role in transforming the Delhi office into a strategic and creative powerhouse. He also led strategy for BBH Delhi, where he was instrumental in the agency's successful expansion into a new region.
Over the years, he has spearheaded
brand strategy
for PepsiCo, Coca‑Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder. His expertise in brand strategy, cultural intelligence and technology-driven approach makes him instrumental to Cheil X's integrated solutions framework.
Dabas said, 'I've always believed that a strong strategic core doesn't just solve business problems for brands - it shapes the agency's ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation.'
Singh said, 'Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I've always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.'
This announcement is part of a broader effort by Cheil X to bring together a new generation of leaders — strategists, creatives, technologists, and experience designers — to reimagine how brands are built in a connected world.