Latest news with #CheilX
India Today
5 days ago
- Automotive
- India Today
MG launches ‘EV Sahi Hai' campaign to boost electric vehicle awareness
JSW MG Motor India has rolled out its latest initiative, 'EV Sahi Hai', a nationwide campaign aimed at promoting electric vehicle (EV) adoption by tackling misconceptions and building consumer confidence. The campaign underlines the economic, environmental, and experiential benefits of owning an EV in India, at a time when awareness and infrastructure are rapidly in two impactful phases, 'EV Sahi Hai' brings together real voices and star power to shift perceptions. The first phase, titled Customer-led (Real People, Real Experiences), features 10 testimonial films from actual EV owners across the country. These films share authentic journeys and reinforce the message that switching to an EV is a smart and satisfying second phase, launching later this month, adopts a celebrity-led narrative, with actors leading the charge through creative storytelling. This phase aims to deliver relatable and engaging content that highlights the everyday advantages of EV ownership. Inspired by the successful 'Mutual Fund Sahi Hai' campaign, this new effort aspires to replicate that success in the mobility space by driving awareness and dismantling long-standing doubts about electric vehicles—particularly around range anxiety and charging conjunction with the campaign, JSW MG Motor India will launch a dedicated EV resource platform starting August 9, offering consumers easy access to information and tools that simplify the EV decision-making Malhotra, Head of Marketing, JSW MG Motor India, said, "JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, added, "While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs."According to the company, JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a robust portfolio of electric vehicles. MG EVs have collectively clocked nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO to Auto Today Magazine- Ends
Time of India
26-06-2025
- Business
- Time of India
Cheil X appoints Ankit Singh as national strategy director
Cheil X has announced the appointment of Ankit Singh as national strategy director , further strengthening its leadership across strategy, creative, and brand experience. He will report to Jitender Dabas , chief executive officer, Cheil X, with a mandate to lead the agency's strategic vision across all Cheil X companies in India. The appointment comes as Cheil X continues to build a new leadership team and evolve into a future-ready, full-funnel agency — offering integrated solutions that drive persuasion across content, commerce, and experience. Singh is a seasoned strategist with a proven track record of building high‑performance teams, scaling businesses, and shaping iconic brands across South Asia. He joins from Hilton, where he served as director – brand marketing , South Asia, strengthening its positioning across the region. He previously led the strategy function at Leo Burnett, North, where he played a pivotal role in transforming the Delhi office into a strategic and creative powerhouse. He also led strategy for BBH Delhi, where he was instrumental in the agency's successful expansion into a new region. Over the years, he has spearheaded brand strategy for PepsiCo, Coca‑Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder. His expertise in brand strategy, cultural intelligence and technology-driven approach makes him instrumental to Cheil X's integrated solutions framework. Dabas said, 'I've always believed that a strong strategic core doesn't just solve business problems for brands - it shapes the agency's ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation.' Singh said, 'Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I've always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.' This announcement is part of a broader effort by Cheil X to bring together a new generation of leaders — strategists, creatives, technologists, and experience designers — to reimagine how brands are built in a connected world.
