MG launches ‘EV Sahi Hai' campaign to boost electric vehicle awareness
Inspired by the successful 'Mutual Fund Sahi Hai' campaign, this new effort aspires to replicate that success in the mobility space by driving awareness and dismantling long-standing doubts about electric vehicles—particularly around range anxiety and charging access.In conjunction with the campaign, JSW MG Motor India will launch a dedicated EV resource platform starting August 9, offering consumers easy access to information and tools that simplify the EV decision-making process.Udit Malhotra, Head of Marketing, JSW MG Motor India, said, "JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, added, "While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs."According to the company, JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a robust portfolio of electric vehicles. MG EVs have collectively clocked nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO emissions.Subscribe to Auto Today Magazine- Ends
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News18
3 hours ago
- News18
JSW MG Motor India Kicks off EV Sahi Hai Awareness Campaign
BusinessWire IndiaGurugram (Haryana) [India], August 12: JSW MG Motor India has officially kicked off its distinctive EV awareness campaign, 'EV Sahi Hai', which is designed to dispel myths and instill confidence around electric mobility. The campaign is structured into two parts. The first is 'consumer-led', featuring a series of 10 films that will be promoted digitally and on television. These films showcase real customers narrating their authentic EV experiences and reaffirming their decision to switch to EVs. Each testimonial concludes with the powerful message, 'EV Sahi Hai'.The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption addition, the carmaker is launching a brand-new website – is accessible to customers starting August 9th, 2025. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice."The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided.(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
News18
3 hours ago
- News18
JSW MG Motor India Kicks off ‘EV Sahi Hai' Awareness Campaign
Gurugram, Haryana, India – Business Wire India • It emphasizes the benefits of owning an EV to foster public confidence in electric mobility • The campaign highlights the savings generated using an EV, and the growing charging infrastructure, which is helping negate range anxiety • The campaign is divided into two phases: • Customer-led (Real People, Real Experiences): This phase consists of a series of 10 Films, promoted digitally and on television • Celebrity-led (Creative Storytelling): Varun Sharma and Pulkit Samrat, known for their roles in the film 'Fukrey', have been roped in for this campaign JSW MG Motor India has officially kicked off its distinctive EV awareness campaign, 'EV Sahi Hai', which is designed to dispel myths and instill confidence around electric mobility. The campaign is structured into two parts. The first is 'consumer-led', featuring a series of 10 films that will be promoted digitally and on television. These films showcase real customers narrating their authentic EV experiences and reaffirming their decision to switch to EVs. Each testimonial concludes with the powerful message, 'EV Sahi Hai'. The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption nationwide. Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption." Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs. We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice." The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided. About JSW MG Motor India SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture – JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation. About Morris Garages Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world's largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board 'experiences' within the automobile segment today. It has introduced several 'firsts' in India, including India's first Internet SUV – MG Hector, India's first Pure Electric Internet SUV – MG ZS EV, India's first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India's first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India's first Intelligent CUV, MG Windsor. (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: August 12, 2025, 15:30 IST News agency-feeds JSW MG Motor India Kicks off 'EV Sahi Hai' Awareness Campaign Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
News18
4 hours ago
- News18
From MG Hector To Maruti Suzuki Swift, Check These Top Cars With Best Resale Value In India
Last Updated: The data has been collected based on industry reports, expert insights, and brand brochures. Scroll down to check the whole list. As the Indian four-wheeler market is reaching new heights, introducing new products every single month. The process often leaves the customers in confusion, making them wonder if the car will have a good resale value or not. To solve the problem and make it simple, we have created a list of top fine internal combustion engine (ICE) vehicles, which are not rich in features but attract strong resale interest. The data has been collected based on industry reports, expert insights, and brand brochures. Scroll down to check the whole list. MG Hector The MG Hector stands out in its class for offering technological sophistication without compromising on comfort. It's powered by a 1.5L turbocharged petrol engine (available in 6‑speed manual or CVT) and a 2.0L turbocharged diesel (6‑speed manual). Inside, the Hector feels upscale with a 14-inch touchscreen, wireless Android Auto/Apple CarPlay, and MG's i-SMART interface offering 70+ connected features and 100+ voice commands. Safety features include up to six airbags, electronic stability control, hill assist control, and a 360-degree camera. Premium amenities such as a panoramic sunroof, ventilated seats, wireless charging, and a high-quality sound system create a luxurious driving experience. The modern styling and technology-rich package help ensure strong resale value. Maruti Suzuki Swift The Maruti Suzuki Swift comes equipped with an advanced 1.2L K-Series Dual Jet petrol engine. Its platform prioritizes safety with the HEARTECT structure, dual airbags, and ABS with EBD. The Swift also provides SmartPlay Studio infotainment, keyless push start, and impressive fuel efficiency. With a wide service network and a strong reputation for reliability, the Swift consistently retains high resale value, as reflected in company material. Tata Nexon provides a choice between a 1.2L turbocharged petrol and a 1.5L diesel engine, with both manual and automatic transmissions. It is equipped with top-tier safety features such as a 5-star Global NCAP rating, dual airbags, electronic stability control, and ISOFIX child seat anchors. The Nexon features a touchscreen infotainment system, connected car features, a sunroof in higher trims, and bold SUV styling. Tata's growing reputation for robust build quality and safety, together with low running costs, contributes to strong resale prospects. Toyota Innova Crysta The Toyota Innova Crysta is offered with a 2.4L diesel and a 2.7L petrol engine. The MPV provides Smart Entry, multi-drive modes, and both 7- and 8-seater configurations. Safety features include up to seven airbags, vehicle stability control, hill start assist, and ABS with EBD. Interior highlights are the plush cabin, rear AC vents, and a powered driver seat. The Innova Crysta's reputation for durability and low maintenance costs leads to top-tier resale value. Honda City features 1.5L i-VTEC petrol and 1.5L i-DTEC diesel engines. The sedan includes advanced connected car technology, a sunroof, and a feature-rich infotainment system. For safety, it offers multiple airbags, LaneWatch, ABS with EBD, and Agile Handling Assist. With elegant exterior styling and a spacious, premium interior, Honda City maintains its status as a desirable, high-value sedan in the resale market. tags : MG Hector view comments Location : New Delhi, India, India First Published: August 12, 2025, 14:34 IST News auto From MG Hector To Maruti Suzuki Swift, Check These Top Cars With Best Resale Value In India Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
