Latest news with #MutualFundSahiHai
News18
3 days ago
- Automotive
- News18
JSW MG Motor India Kicks off EV Sahi Hai Awareness Campaign
BusinessWire IndiaGurugram (Haryana) [India], August 12: JSW MG Motor India has officially kicked off its distinctive EV awareness campaign, 'EV Sahi Hai', which is designed to dispel myths and instill confidence around electric mobility. The campaign is structured into two parts. The first is 'consumer-led', featuring a series of 10 films that will be promoted digitally and on television. These films showcase real customers narrating their authentic EV experiences and reaffirming their decision to switch to EVs. Each testimonial concludes with the powerful message, 'EV Sahi Hai'.The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption addition, the carmaker is launching a brand-new website – is accessible to customers starting August 9th, 2025. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice."The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided.(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
News18
3 days ago
- Automotive
- News18
JSW MG Motor India Kicks off ‘EV Sahi Hai' Awareness Campaign
Gurugram, Haryana, India – Business Wire India • It emphasizes the benefits of owning an EV to foster public confidence in electric mobility • The campaign highlights the savings generated using an EV, and the growing charging infrastructure, which is helping negate range anxiety • The campaign is divided into two phases: • Customer-led (Real People, Real Experiences): This phase consists of a series of 10 Films, promoted digitally and on television • Celebrity-led (Creative Storytelling): Varun Sharma and Pulkit Samrat, known for their roles in the film 'Fukrey', have been roped in for this campaign JSW MG Motor India has officially kicked off its distinctive EV awareness campaign, 'EV Sahi Hai', which is designed to dispel myths and instill confidence around electric mobility. The campaign is structured into two parts. The first is 'consumer-led', featuring a series of 10 films that will be promoted digitally and on television. These films showcase real customers narrating their authentic EV experiences and reaffirming their decision to switch to EVs. Each testimonial concludes with the powerful message, 'EV Sahi Hai'. The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption nationwide. Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption." Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs. We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice." The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided. About JSW MG Motor India SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture – JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation. About Morris Garages Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world's largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board 'experiences' within the automobile segment today. It has introduced several 'firsts' in India, including India's first Internet SUV – MG Hector, India's first Pure Electric Internet SUV – MG ZS EV, India's first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India's first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India's first Intelligent CUV, MG Windsor. (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: August 12, 2025, 15:30 IST News agency-feeds JSW MG Motor India Kicks off 'EV Sahi Hai' Awareness Campaign Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
NDTV
6 days ago
- Automotive
- NDTV
JSW MG Motor India Launches 'EV Sahi Hai' Campaign; Check Details
JSW MG Motor India has initiated a new awareness campaign called 'EV Sahi Hai'. The new initiative of the brand is aimed at increasing public understanding of electric vehicles (EV) and encouraging options across the country. The campaign is organized into two distinct phases and aims to showcase the advantages of electric vehicle (EV) ownership, which include financial savings, positive environmental effects, and advancements in charging infrastructure that alleviate concerns about range. The initial phase of the campaign, titled 'Customer-led: Real People, Real Experiences', includes a collection of 10 short films featuring testimonials from genuine EV owners. These individuals discuss their personal journeys with electric vehicles, emphasizing the practical benefits and satisfaction gained from transitioning to EVs. The films, which end with the tagline 'EV Sahi Hai', are being shared through digital channels and television networks. A subsequent, celebrity-driven phase is expected to launch by the end of August 2025. This phase will showcase actors Varun Sharma and Pulkit Samrat, who are recognized for their roles in the Fukrey film series, employing imaginative storytelling to convey the advantages of EVs to a wider audience. The campaign takes conceptual inspiration from the Association of Mutual Funds in India's (AMFI) long-standing 'Mutual Fund Sahi Hai' campaign, which played a key role in promoting mutual fund investments in India. Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, "JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."
India Today
7 days ago
- Automotive
- India Today
MG launches ‘EV Sahi Hai' campaign to boost electric vehicle awareness
JSW MG Motor India has rolled out its latest initiative, 'EV Sahi Hai', a nationwide campaign aimed at promoting electric vehicle (EV) adoption by tackling misconceptions and building consumer confidence. The campaign underlines the economic, environmental, and experiential benefits of owning an EV in India, at a time when awareness and infrastructure are rapidly in two impactful phases, 'EV Sahi Hai' brings together real voices and star power to shift perceptions. The first phase, titled Customer-led (Real People, Real Experiences), features 10 testimonial films from actual EV owners across the country. These films share authentic journeys and reinforce the message that switching to an EV is a smart and satisfying second phase, launching later this month, adopts a celebrity-led narrative, with actors leading the charge through creative storytelling. This phase aims to deliver relatable and engaging content that highlights the everyday advantages of EV ownership. Inspired by the successful 'Mutual Fund Sahi Hai' campaign, this new effort aspires to replicate that success in the mobility space by driving awareness and dismantling long-standing doubts about electric vehicles—particularly around range anxiety and charging conjunction with the campaign, JSW MG Motor India will launch a dedicated EV resource platform starting August 9, offering consumers easy access to information and tools that simplify the EV decision-making Malhotra, Head of Marketing, JSW MG Motor India, said, "JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, added, "While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs."According to the company, JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a robust portfolio of electric vehicles. MG EVs have collectively clocked nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO to Auto Today Magazine- Ends
Economic Times
23-06-2025
- Business
- Economic Times
What should be your portfolio allocation in volatile times with macro headwinds? Radhika Gupta answers
Synopsis Radhika Gupta shares insights on the Indian mutual fund industry's growth. The industry has seen a significant rise in AUM and retail participation. Digital access and industry efforts have contributed to this growth. Gupta advises investors to manage money according to their goals. She suggests investment strategies for different risk profiles. Radhika Gupta, MD & CEO, Edelweiss AMC, had predicted a year of returns consolidation for 2025 in the beginning of the year. She has been advising tempered expectations due to global volatility from geopolitics, economic policy changes, and tariffs. Despite a recent earnings growth slowdown in India, a rebound is expected in the second half of the year, driven by government efforts to boost consumption. For equity-focused aggressive investors, Gupta recommend flexi and multicap funds, emphasizing mid-cap potential due to strong earnings growth and representation of future-oriented sectors like healthcare and capital markets. Moderate investors may find balanced advantage or aggressive hybrid funds suitable, offering a mix of equity and debt with tax efficiency. ADVERTISEMENT Let me start with the journey that the mutual fund industry in India has seen. Let us take a decade, from an AUM of Rs 8 lakh crore, it now stands at Rs 65 lakh crore. What has been that inflection point for the Indian markets and especially for the mutual fund industry which triggered such kind of growth and which was supportive? Radhika Gupta: The last 16 years have included the golden decade for the mutual fund industry. Of that, this government has been in power. The numbers are very surprising. From Rs 8 lakh crore industry AUM, it is now close to Rs 70 lakh crore, but also what is more interesting is we have gone from maybe 4 crore folios to 23 odd crore folios. Why did equity mutual fund inflows drop by 22% in May? If you look at mutual funds as a percentage of bank deposits, we have gone from 10% to 30%. More of the AUM has become retail. More of the AUM has become equity. More people are investing via SIPs. More distributors are out there. It is a development of the whole ecosystem. And a bunch of things have contributed to it. One is the confidence in the India story. Finally, when you are investing in equities, it reflects a confidence in the country in the equity market and the growth of companies, the level of aspiration. The marketing on the India story has been very strong. Second, digital access over the last 10 years has become much better. It started from the time when we got Jan Dhan to enable broader access and then so many digital initiatives that have happened, the whole growth of fintech have now made mutual funds accessible to a much wider class of people, across a much wider class of cities, so that has helped. Third is a lot of effort by our own industry. For instance, Mutual Fund Sahi Hai as a campaign to create awareness in 2017, really has made this instrument a household instrument. Of course, we have a long way to go. ADVERTISEMENT As a woman investor, and manager of an over Rs 1.3 lakh-crore fund, how do you manage your money? According to data, women's participation in mutual funds has more than doubled since 2019, the SIP AUM has grown 4x. We want to know how you manage your money and that should give us a lot of knowledge of how we can look at managing our own. Radhika Gupta: First, women's statistics across the board vis-s-vis financial inclusion and involvement have gone up. By the way, even women's bank account numbers are up to 80% from 50%. I was told that one out of four unique MF investors now is a woman. In the case of our own AMC, that is probably 30% women investors. So, this trend is moving. How do I manage my own money? It is very simple. It is very dal chawal in my own words. Women make great investors once they understand the basics of investing. I look at my goals and I manage money according to my goals. I think 90% of my portfolio is mutual funds and mutual fund investments. And I really look at where I want to go in terms of one-year goals, three-year goals, five-year goals, and my long-term money goes into equity. My medium-term money goes into hybrid funds. My short-term money goes into debt funds. But really, that is what it is. ADVERTISEMENT Now, let us talk about the markets because of late, the SIP numbers are growing. The participation is also there. But there are redemptions also and that is because the construct of the market post September we have seen the markets getting a little jittery. Now, at this point in time we are seeing the geopolitical tensions on the rise, there is trade war and what else, the crude is also on the boil. Give us your reading on the markets. Radhika Gupta: I said this at the beginning of 2025 that after a reasonably un-volatile time post Covid and extraordinary returns, perhaps we should see 2025 as a year of returns consolidation. So, taper down your expectations. Do not sit at the extreme event end of the risk spectrum because there are actually twin factors that are happening. One, the world has not looked this volatile in a while. The combination of geopolitical events in multiple parts of the world, change in economic policy in multiple parts of the world, and the whole noise around tariffs that we have seen, the world map has not looked so volatile. Although, I do believe that as far as something like tariffs have come, the markets have gone up and down, but now they have digested a lot of the noise. But volatility is here to continue. ADVERTISEMENT Secondly, we have seen a subdued period of earnings growth in the last four-five quarters in India which we think will start to pick up towards the second half of the year given the effort the government has done around pushing up consumption, lot of new orders happening. So, we inherited a tricky global map and a little bit of slowdown that should reverse itself as we go to the second half of the year. The structural story continues to be very strong and I would say as far as the SIP book is concerned, people have been watching this Rs 25,000-26,000 crore number with bated breath, but it has been remarkably resilient. Of course, customers that do SIPs will also redeem from those folios for goals because they want to book profits because of markets. But net-net, at least in my tenure of this industry, I have seen this book grow from Rs 4,000 crore to Rs 26,000 crore. SIP has become a way of investing, a way of saving that appeal. So, I would actually love to see a big Indian goal at a one lakh crore per month SIP book. ADVERTISEMENT We mentioned that we have not seen such geopolitical tensions or such volatile times in a while. Now, for someone who is not very good at stock picking or someone who does not want to navigate this volatile market, mutual funds are the safest option but it is a very large universe to pick from. How does one go about picking the right type of mutual fund? What should my portfolio allocation look like at this juncture when clearly there are macro headwinds? Radhika Gupta: So, I will give you some advice, but the first thing that people should do is to take the benefit of a financial advisor because I really believe with the number of options in the fund universe out there and each individual's investment needs being different, portfolios have to be more customised. I really believe people should take help out there. I would give you three quick frameworks for different types of investors. For aggressive investors who want to be equity oriented, this is a time to be in flexi and multicap products. I am not saying largecaps and I am not saying smallcaps. This is the time to be in the middle of the spectrum. You do not want to be 100% largecap because you see earnings growth in the midcap space. You see a lot of the stories and a lot of the sectors that represent the India of tomorrow, your hospitals, your hotels, your capital goods, capital markets, all of them are present in the mid and smallcap space. So, build a curated flexicap or multicap fund. It will give you very nice blended exposure. For moderate investors, the hybrid fund space is good, especially categories like Balanced Advantage or Aggressive Hybrid. These are khichdi categories. They have equity, debt, and they do a good job with tax efficiency. For conservative investors, we have forgotten a little bit about fixed income as an asset class, especially post the change in taxation. But there are very good tax efficient fixed income solutions out there on the mutual fund platform. Arbitrage, income plus arbitrage are what people should look at. 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