JSW MG Motor India Kicks off ‘EV Sahi Hai' Awareness Campaign
The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption nationwide.
Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption." Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs.
We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice." The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided.
About JSW MG Motor India SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture – JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.
About Morris Garages Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world's largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board 'experiences' within the automobile segment today. It has introduced several 'firsts' in India, including India's first Internet SUV – MG Hector, India's first Pure Electric Internet SUV – MG ZS EV, India's first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India's first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India's first Intelligent CUV, MG Windsor.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments
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August 12, 2025, 15:30 IST
News agency-feeds JSW MG Motor India Kicks off 'EV Sahi Hai' Awareness Campaign
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