Latest news with #EVSahiHai
News18
7 hours ago
- Automotive
- News18
JSW MG Motor India Kicks off EV Sahi Hai Awareness Campaign
BusinessWire IndiaGurugram (Haryana) [India], August 12: JSW MG Motor India has officially kicked off its distinctive EV awareness campaign, 'EV Sahi Hai', which is designed to dispel myths and instill confidence around electric mobility. The campaign is structured into two parts. The first is 'consumer-led', featuring a series of 10 films that will be promoted digitally and on television. These films showcase real customers narrating their authentic EV experiences and reaffirming their decision to switch to EVs. Each testimonial concludes with the powerful message, 'EV Sahi Hai'.The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption addition, the carmaker is launching a brand-new website – is accessible to customers starting August 9th, 2025. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice."The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided.(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
News18
7 hours ago
- Automotive
- News18
JSW MG Motor India Kicks off ‘EV Sahi Hai' Awareness Campaign
Gurugram, Haryana, India – Business Wire India • It emphasizes the benefits of owning an EV to foster public confidence in electric mobility • The campaign highlights the savings generated using an EV, and the growing charging infrastructure, which is helping negate range anxiety • The campaign is divided into two phases: • Customer-led (Real People, Real Experiences): This phase consists of a series of 10 Films, promoted digitally and on television • Celebrity-led (Creative Storytelling): Varun Sharma and Pulkit Samrat, known for their roles in the film 'Fukrey', have been roped in for this campaign JSW MG Motor India has officially kicked off its distinctive EV awareness campaign, 'EV Sahi Hai', which is designed to dispel myths and instill confidence around electric mobility. The campaign is structured into two parts. The first is 'consumer-led', featuring a series of 10 films that will be promoted digitally and on television. These films showcase real customers narrating their authentic EV experiences and reaffirming their decision to switch to EVs. Each testimonial concludes with the powerful message, 'EV Sahi Hai'. The teaser and customer testimonial films can be found here: EV Sahi Hai The second phase of the campaign is celebrity-led, where creative storytelling takes centre stage. Leveraging the popularity of Varun Sharma and Pulkit Samrat, this phase aims to creatively and effectively communicate the benefits of owning an EV in India. JSW MG Motor India will be introducing this phase by the end of August 2025. Drawing inspiration from the Association of Mutual Funds in India's (AMFI) successful 'Mutual Fund Sahi Hai' campaign, which significantly boosted mutual fund investments across the country, 'EV Sahi Hai' envisions accelerating EV adoption nationwide. Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, 'JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption." Amit Nandwani, National Creative Director, Cheil X, said: 'While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs. We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice." The carmaker's focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided. About JSW MG Motor India SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture – JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation. About Morris Garages Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world's largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board 'experiences' within the automobile segment today. It has introduced several 'firsts' in India, including India's first Internet SUV – MG Hector, India's first Pure Electric Internet SUV – MG ZS EV, India's first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India's first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India's first Intelligent CUV, MG Windsor. (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: August 12, 2025, 15:30 IST News agency-feeds JSW MG Motor India Kicks off 'EV Sahi Hai' Awareness Campaign Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
NDTV
3 days ago
- Automotive
- NDTV
JSW MG Motor India Launches 'EV Sahi Hai' Campaign; Check Details
JSW MG Motor India has initiated a new awareness campaign called 'EV Sahi Hai'. The new initiative of the brand is aimed at increasing public understanding of electric vehicles (EV) and encouraging options across the country. The campaign is organized into two distinct phases and aims to showcase the advantages of electric vehicle (EV) ownership, which include financial savings, positive environmental effects, and advancements in charging infrastructure that alleviate concerns about range. The initial phase of the campaign, titled 'Customer-led: Real People, Real Experiences', includes a collection of 10 short films featuring testimonials from genuine EV owners. These individuals discuss their personal journeys with electric vehicles, emphasizing the practical benefits and satisfaction gained from transitioning to EVs. The films, which end with the tagline 'EV Sahi Hai', are being shared through digital channels and television networks. A subsequent, celebrity-driven phase is expected to launch by the end of August 2025. This phase will showcase actors Varun Sharma and Pulkit Samrat, who are recognized for their roles in the Fukrey film series, employing imaginative storytelling to convey the advantages of EVs to a wider audience. The campaign takes conceptual inspiration from the Association of Mutual Funds in India's (AMFI) long-standing 'Mutual Fund Sahi Hai' campaign, which played a key role in promoting mutual fund investments in India. Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, "JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."
Time of India
4 days ago
- Automotive
- Time of India
JSW MG Motor India launches ‘EV Sahi Hai' awareness campaign
JSW MG Motor India on Friday said it has launched its 'EV Sahi Hai' campaign aimed at addressing misconceptions and building public confidence in electric mobility . The campaign focuses on the financial benefits of electric vehicle (EV) ownership, the expanding charging infrastructure , and the reduction of range anxiety. Two-phase campaign structure The initiative will be rolled out in two phases. The first is consumer-led, featuring 10 short films promoted on digital platforms and television. These films present real EV owners sharing their experiences and reasons for switching to electric vehicles , ending with the message, 'EV Sahi Hai'. The second phase, expected to begin by the end of August, will be celebrity-led. Actors Varun Sharma and Pulkit Samrat will feature in creative storytelling pieces highlighting the advantages of EV ownership. The company drew inspiration from the Association of Mutual Funds in India's'Mutual Fund Sahi Hai' campaign, which successfully boosted mutual fund adoption. Website launch and market position JSW MG Motor India will launch a new website on 9 August 2025 to provide detailed information on EVs, targeting new and potential buyers. Udit Malhotra, Head of Marketing, said the campaign aims to share positive EV ownership stories, focusing on savings, environmental benefits, and driving experience. The company holds a 35 per cent share of India's EV market, with its EV portfolio covering about 1,464 million kilometres to date, avoiding an estimated 233,704 tonnes of CO₂ emissions. JSW MG Motor India said it will continue to expand its clean mobility offerings.
India Today
4 days ago
- Automotive
- India Today
MG launches ‘EV Sahi Hai' campaign to boost electric vehicle awareness
JSW MG Motor India has rolled out its latest initiative, 'EV Sahi Hai', a nationwide campaign aimed at promoting electric vehicle (EV) adoption by tackling misconceptions and building consumer confidence. The campaign underlines the economic, environmental, and experiential benefits of owning an EV in India, at a time when awareness and infrastructure are rapidly in two impactful phases, 'EV Sahi Hai' brings together real voices and star power to shift perceptions. The first phase, titled Customer-led (Real People, Real Experiences), features 10 testimonial films from actual EV owners across the country. These films share authentic journeys and reinforce the message that switching to an EV is a smart and satisfying second phase, launching later this month, adopts a celebrity-led narrative, with actors leading the charge through creative storytelling. This phase aims to deliver relatable and engaging content that highlights the everyday advantages of EV ownership. Inspired by the successful 'Mutual Fund Sahi Hai' campaign, this new effort aspires to replicate that success in the mobility space by driving awareness and dismantling long-standing doubts about electric vehicles—particularly around range anxiety and charging conjunction with the campaign, JSW MG Motor India will launch a dedicated EV resource platform starting August 9, offering consumers easy access to information and tools that simplify the EV decision-making Malhotra, Head of Marketing, JSW MG Motor India, said, "JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique 'EV Sahi Hai' campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption."Amit Nandwani, National Creative Director, Cheil X, added, "While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs."According to the company, JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a robust portfolio of electric vehicles. MG EVs have collectively clocked nearly 1,464 million kilometers, helping avoid an estimated 233,704 tons of CO to Auto Today Magazine- Ends
