Visa broadens payment portfolio with three new offerings
Visa has expanded its value-added services with the introduction of three new offerings: reimagined Authorize.net platform, Unified Checkout, and the ARIC Risk Hub.
These services are designed to enhance business operations and provide fraud prevention measures.
The Authorize.net platform integrates artificial intelligence to assist businesses in data analysis, summarising insights, and responding to changing consumer behaviour.
The platform now features AI-driven capabilities, management dashboards, and support for in-person card readers, including Tap to Phone technology.
The platform, which is already in use, will be available in the US in the second quarter, with plans to expand to additional countries next year.
Visa's Unified Checkout offers a "deploy ready" payment acceptance solution that aims to optimise ecommerce conversion rates by supporting over 25 card and alternative payment methods.
As part of the Visa Acceptance Solutions Platform, it includes tools for managing success rates, such as fraud management, 3DS authentication, and tokenisation management.
This solution will be available in the US and in pilot stages in other markets in the third quarter.
The ARIC Risk Hub, stemming from Visa's acquisition of Featurespace, is a fraud prevention platform that uses adaptive AI to detect and profile genuine customer activity.
The ARIC Risk Hub is currently available worldwide.
These new services expand Visa's portfolio, which already includes more than 200 value-added services across acceptance, advisory, issuing, and risk and identity categories.
Visa Acceptance Solutions global head Rob Cameron said: "At Visa, we talk a lot about unleashing the creativity of commerce – in other words, how do we support retailers, marketplaces and shops to launch new products, enter emerging markets, and grow. These new services were built with exactly that in mind: they're designed to make life easier for businesses, freeing them up to do what they do best.'
Visa Value-Added Services president Antony Cahill stated: 'Accepting a payment is a fundamental need of any business. Leveraging new technology to accept payments more efficiently and securely can be what sets a business apart in today's rapidly digitalizing world. With our new services, we're helping businesses harness data-driven insights, simplify the checkout experience, and fight fraud more effectively than ever.'
In January this year, the company made headlines for forging an alliance with social media platform X to power latter's digital wallet service X Money, becoming an inaugural partner for X Money accounts.
"Visa broadens payment portfolio with three new offerings " was originally created and published by Electronic Payments International, a GlobalData owned brand.
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