Shein opens three-story pop-up in Montreal
Now open at 1420 Stanley Street from July 30 to August 3 and August 8 to 10, the pop-up features Shein's largest showcase to date in Quebec, spanning fashion, beauty, home, and accessories.
Curated specifically for Quebec shoppers, the pop-up highlights the brand's continued evolution beyond fashion into a full lifestyle destination. It houses the brand's premium sub-labels and lifestyle collections, including Motf (tailored essentials), Glowmode (performance activewear), SheGlam (beauty and skincare), Musera (bold womenswear), Sumwon (modern menswear), Circle (home), and more.
'Pop-ups give us a chance to show that Shein is more than what you see on your screen,' said Shirley Yuan, head of marketing, Shein Canada.
'Montreal shoppers will get to explore some of our more elevated collections up close - from premium wardrobe staples to curated home and beauty finds - while still experiencing the accessibility and variety we're known for. It's about showing the depth of the brand as we continue to grow in Canada.'
Shein has been targeting the Canadian market in recent years with exclusive pop-up locations and campaigns across the country. Earlier this month, it landed in Alberta for the first time with a 12-day pop-up at CrossIron Mills. In 2024, it equally hosted pop-up experiences in Toronto, Vancouver and Ottawa.
As with all Shein pop-ups, The MTL Edit is designed to reflect the energy of its host city.
'Our community in Montreal continues to show incredible support for the brand,' added Yuan. 'This pop-up is a thank-you and an opportunity for us to deepen that connection and bring the Shein experience offline in an exciting and local way. We're thrilled to be back.'
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