HH Sayyid Bilarab reviews 'eMushrif " company's experience
Muscat --- HH Sayyid Bilarab bin Haitham Al Said, Honorary President of the Programme of Omani Promising Startups (POPS), today visited "eMushrif," one of the leading startups in the logistics technology sector. The company specializes in providing safe and smart school transportation solutions using the latest technologies related to student safety, as well as IoT and artificial intelligence (AI). This visit reflects His Highness's commitment to supporting and empowering Omani startups and enhancing their role in the national economy.
During the visit, HH Sayyid Bilarab reviewed the company's key solutions for student safety in school buses, including the integration of smart electronic devices that allow parents and service providers to monitor their children's routes and safety through smartphone applications, IoT technologies, AI, and big data analytics.
The company also presented its expansion plans across several regional countries, with offices and subsidiaries in the United Arab Emirates, the Kingdom of Saudi Arabia, the State of Kuwait, the Arab Republic of Egypt, the People's Republic of China, and the Republic of Türkiye.
At the conclusion of the visit, HH Sayyid Bilarab commended the company's efforts in advanced technologies and its achievements in technological progress and regional expansion. He emphasized the vital role startups play in fostering innovation and building a sustainable economic future.
Accompanying HH Sayyid Bilarab during the visit were Dr. Rahma bint Ibrahim Al-Mahrouqi, Minister of Higher Education, Research, and Innovation; Halima bint Rashid Al-Zarei, Chairperson of the Authority for Small and Medium Enterprises Development (ASMED); and Said bin Abdullah Al Mantheri, CEO of Oman Information and Communications Technology Group (ITHCA).
This visit is part of a series of engagements undertaken by HH Sayyid Bilarab in support of startups, following his previous visit to "Thawani" last April to review its specialized digital financial solutions and services.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Times of Oman
11 hours ago
- Times of Oman
Uzbek President receives Oman's Minister of Commerce
Tashkent - President Dr. Shavkat Mirziyoyev of the Republic of Uzbekistan, received Qais bin Mohammed Al Yousef, Minister of Commerce, Industry and Investment Promotion, in Tashkent today. Al Yousef conveyed to the Uzbek President the greetings and best wishes of His Majesty Sultan Haitham bin Tarik. He stressed the depth of fraternal relations binding the peoples of Oman and Uzbekistan. Al Yousef also congratulated the Uzbek President on the historic sporting accomplishment made by the Uzbekistan national football team that qualified to the 2026 FIFA World Cup for the first time. He described this achievement a source of pride, not only for Uzbekistan, but also for the whole Central Asian region. The minister pointed out that the Uzbek government's decision to grant Omani citizens a 30-day visa exemption constitutes a step forward in promoting tourism and enhancing cultural and commercial relations between the two countries. He pointed out that Oman Air intends to operate direct flights to Tashkent in a bid to consolidate direct communication between the two countries in the near future. At the conclusion of the meeting, Al Yousef affirmed the Sultanate of Oman's full commitment to boosting bilateral relations and developing partnership between Oman and Uzbekistan on the basis of mutual respect, shared prosperity and a unified future vision. The meeting was held on the sidelines of the 5th session of the Omani-Uzbek Joint Committee for Trade and Economic Cooperation, roundtable meetings with the Uzbek side and the 4th Tashkent International Investment Forum. The visit is aimed to enhance bilateral cooperation and explore joint investment opportunities in a number of vital sectors. The meeting was attended by Assayida Wafa Jabr Al Busaidi, Ambassador of the Sultanate of Oman to the Republic of Uzbekistan, and a number of officials from the two countries.
Times of Oman
a day ago
- Times of Oman
Dhofar readies for biggest Khareef with 100 hotels for 100 days of tourism
MUSCAT: Dhofar Governorate is preparing to host its most ambitious Khareef season yet, with 100 licensed tourism establishments (hotels) ready to serve visitors over an extended 100-day period, from 21 June to 10 October. The 2025 Khareef marks a milestone not only in infrastructure but also in the duration of the season, which has been extended by nearly three weeks compared to last year's conclusion on 21 September. To accommodate growing tourist demand, the Ministry of Heritage and Tourism has inaugurated several key projects ahead of the season. These include the Dhofar Private Museum, a new 84-room three-star hotel in Mirbat, and a luxury serviced apartment complex in Salalah offering 216 rooms. A newly opened tourist information centre at Al Haffa Beach Market aims to streamline visitor services. With these additions, Dhofar now boasts over 8,000 hotel rooms after the latest opening of the 100th hotel, significantly enhancing the region's ability to cater to both domestic and international visitors during the peak monsoon months. Extended season, expanded strategy Khalid Abdullah Al Abri, Director General of Heritage and Tourism in Dhofar Governorate, emphasised the strategic importance of the Khareef season. 'This is more than a seasonal influx — it's a cornerstone of Oman's tourism calendar. Extending the season to 100 days gives us more room to welcome visitors and promote sustainable tourism,' he said. The ministry has structured the season into three distinct phases: an early period starting 21 June, a peak season from mid-July to late August, and a post-peak stretch until 10 October. This staggered approach is designed to manage crowd flow and maximise the tourism window, including during school holidays and shoulder periods. Targeted promotions and connectivity As part of its tourism growth strategy, the ministry has conducted an aggressive promotional campaign across key markets. This includes participation in Arab Travel Market 2025 in Dubai, where Dhofar Municipality unveiled this year's Khareef programme. Additional workshops and roadshows in Saudi Arabia and Kuwait highlighted Dhofar's offerings and new direct flight routes. Airlines including Flynas, Flyadeal, Kuwait Airways, and Jazeera Airways have added seasonal direct connections to Salalah Airport, greatly enhancing access from the GCC region. Al Abri noted that the ministry is particularly focused on attracting GCC families and repeat visitors, with special travel packages and school holiday-aligned promotions now in place. The extended season and new infrastructure build on the momentum of Khareef 2024, which saw 1,048,000 visitors, a 9% increase from 2023 when the arrival was 962,000 visitors. Officials are optimistic that the 2025 season will surpass this, driven by improved air connectivity, diversified offerings, and broader international visibility. Collaborations with private sector partners are also expected to play a major role in offering competitive experiences throughout the season, even during traditionally lower-traffic periods. With 100 hotels, 100 days, and a refreshed focus on sustainable growth, Khareef 2025 is poised to cement Dhofar's status as a premier regional destination for nature, culture, and monsoon magic.
Times of Oman
a day ago
- Times of Oman
Shura Council committee holds discussion on Oman's business environment
Muscat: The Economic and Financial Committee of the Shura Council hosted HH Dr Adham Turki Al Said, Chairman of the Economic Committee at the Oman Chamber of Commerce and Industry (OCCI), and a number of specialists from the Chamber. The meeting was part of the Committee's ongoing study of a proposal concerning the competitiveness and attractiveness of Oman's business environment, aimed at supporting economic development efforts and enhancing the investment climate in alignment with Oman Vision 2040. The meeting took place during the Committee's 13th session of the second annual convening (2024–2025) of the Council's tenth term, chaired by Ahmed Said Al Sharqi, head of the Committee, with the attendance of other committee members. Discussions were held on the readiness of Oman's business and investment environment, and the key factors affecting its competitiveness and attractiveness. The Committee also reviewed OCCI's views on the Foreign Capital Investment Law (50/2019) post its -implementation, as well as the adequacy of current incentives and facilities provided to overcome obstacles facing investors. The meeting explored the role of the Chamber in assessing Oman's business climate, highlighting recent studies and their findings on the competitiveness and appeal of Oman as an investment destination. Key challenges were addressed, along with potential solutions and recommendations aimed at enhancing Oman's global business standing. The members stressed the importance of improving the innovation and entrepreneurship environment by supporting start-ups and facilitating their expansion into international markets. They also emphasized the need for effective international promotion of Oman's investment opportunities through organized marketing campaigns, and underlined the strategic importance of economic diversification, particularly by empowering sectors such as tourism and the digital economy.
