Pop star Beyonce wins first Emmy for NFL halftime show
NEW YORK - Nearly three decades into show business and 35 Grammys later, Beyonce has won her first Emmy.
The American pop star won a Primetime Emmy Award for outstanding costumes for variety, nonfiction or reality programming alongside five collaborators for Beyonce Bowl, her NFL halftime performance that streamed live on Netflix on Christmas Day 2024 during a game between the Houston Texans and the Baltimore Ravens.
The award was one of several announced on Aug 12 by the Television Academy in juried categories that recognised creative achievement in animation, costume, emerging media programming and motion design.
For juried categories, entrants are screened and evaluated by a panel of professionals with the possibility of one, more than one or no one winning an award.
'As a result, there are no nominees but instead a one-step evaluation and voting procedure,' a news release from the Television Academy said. The honours will be presented in September at the Creative Arts Emmy Awards ceremony in Los Angeles.
Beyonce's 13-minute western-themed performance – which took place in Houston, her hometown – showcased songs from her 2024 album Cowboy Carter, including 16 Carriages, Blackbird and Ya Ya, and was a precursor to her 2025 world tour of the same name. It commenced in April in Inglewood, California and concluded in July in Paradise, Nevada.
Her performance, which was part of Netflix's first foray into live professional football streaming, drew an audience of 27 million, according to Nielsen. It also led to the hashtag #BeyonceBowl outranking #Christmas on X, according to the streamer.
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For her work on Beyonce Bowl, the 43-year-old singer is also nominated for two additional Primetime Emmys for outstanding directing for a variety special and for outstanding variety special.
Before this win, Beyonce had received several other Emmy nominations: four for her 2019 documentary concert film Homecoming; two for her 2016 Lemonade HBO special; one for her On The Run HBO special with her husband, US hip-hop star Jay-Z, in 2014; and one for her Super Bowl halftime show from 2013. NYTIMES
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