Health-tech startup Gabit ropes in Ranbir Kapoor to scale mass appeal; plans wellness portfolio expansion
New Delhi:
Gabit
, a wellness and
healthtech startup
founded by former Zomato co-founder
Gaurav Gupta
, has onboarded Bollywood actor
Ranbir Kapoor
as its brand ambassador, aiming to strengthen consumer connect as it scales its portfolio and presence.
'We've built Gabit with a clear mission to help people live healthier and longer by addressing the interconnected pillars of well-being,' Gaurav Gupta, Founder and CEO, Gabit told ETRetail in an interview. 'Everything we offer—from our smart ring to
AI-powered health insights
—is designed in-house and tested to global standards.'
Launched in 2024, Gabit has raised $9.5 million in seed funding from investors including Norwest Venture Partners, Amit Agarwal, Deepinder Goyal, and Kunal Shah. Its full-stack health ecosystem integrates a smart ring with AI-powered coaching and personalized wellness plans across four core pillars: fitness, nutrition, sleep, and stress.
Full-stack offerings and expansion
A key differentiator for Gabit is its AI-based coach, 'PEP', which helps users interpret their health data and provides actionable recommendations. 'If your energy is low or sleep is poor, PEP tries to decode the why behind it using your tracked markers,' Gupta explained.
The company is expanding into supplements and has already entered the skincare segment with its Minimal Sunscreen, which Gupta said has gained strong traction. 'We are launching a curated nutrition line with our own R&D and manufacturing through trusted partners in India and overseas,' he noted.
Overall growth
In less than a year, Gabit claims to be leading India's smart ring category and is witnessing strong repeat engagement, driven by the simplicity of its app and integrated health stack.
Gupta added that the company is also seeing interest from international markets and may explore global expansion after consolidating its presence in India.
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