38% of Moroccans Consume Fish Once Per Week

Morocco World

21-02-2025

Doha – A new joint survey by the news outlet L'Economiste and the marketing firm Sunergia reveals that 38% of Moroccans consume fish once per week, while 30% report eating fish multiple times weekly.
The study, published today, shows that 19% of respondents consume fish twice monthly, 4% eat fish less than once per month, and another 4% don't consume fish at all.
The survey also unearths divided perceptions regarding fish availability in Morocco. While 34% of Moroccans believe fish is becoming more available compared to previous years, 35% report decreased availability.
Women in particular note improved availability at 38%. Age-wise, 43% of those aged 55-64 and 39% of 18-24-year-olds report declining availability. Regional differences show that northern and eastern Morocco experience better availability at 42%.
Why doesn't Morocco's fish reach Moroccan tables?
In a parliamentary session on January 21, Agriculture Minister Ahmed Bouari faced strong criticism over fish prices and availability. The minister attributed declining fish populations to drought conditions, a claim that contrasts sharply with export data.
Official statistics show Morocco's fishing sector recorded exports worth MAD 31 billion ($3.1 billion) in 2023, with a harvest of 847,000 tons. The sector invested MAD 930 million in operations and maintains over 126,000 direct jobs.
European trade figures further challenge the minister's drought explanation. Morocco dominates EU sardine imports among non-EU countries, commanding 93% of imports.
Fish exports to the EU reached €1.61 billion in 2022. Spanish imports alone surged 40% since 2018, increasing from 91.6 million kilograms to 130.3 million kilograms.
Meanwhile, domestic consumers face steep prices, with sardines – traditionally considered 'the poor man's fish' – now costing up to MAD 20 ($2) per kilogram in local markets. This comes despite Morocco's advantageous geography with two seas and 3,500 kilometers of coastline.
The price disparity between wholesale and retail markets is astronomical, with sardines sometimes selling for MAD 3 per kilogram at wholesale but reaching MAD 20 in retail markets.
Market intermediaries, known locally as 'Chnnaqa,' control fish distribution and add unjustified costs at each distribution stage, significantly inflating prices without effective oversight.
These middlemen often purchase large quantities from wholesale markets, creating artificial supply shortages and price increases.
One parliament member strongly criticized the minister during the session, fuming: 'You've buried the poorest Moroccans with these prices. Have some respect for their intelligence. Shame on you!'
This came as red meat prices exceeded MAD 120 ($12) per kilogram, while poultry ranged from MAD 25 to 30 ($2.50 to $3).
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