Radico Khaitan withdraws 'Trikal' whisky brand following public outrage
New Delhi,
Radico Khaitan
, one of India's leading liquor manufacturers, has announced the withdrawal of its newly-launched whisky brand 'Trikal' following widespread criticism from religious groups, social media users, and political figures who claimed the name and imagery hurt religious sentiments.
In an official statement issued on Wednesday, the company said, "We are, first and foremost, a proud Indian company -- born of this land, built by its people, and dedicated to upholding its values. We hold the sentiments of every Indian close to our hearts and respect every voice that speaks for our shared identity. We understand that concerns have been raised regarding the brand name. As a responsible and sensitive organisation, after internal review, we have decided to withdraw the brand."
Explaining the inspiration behind the name, the company added, "'Trikal' comes from Sanskrit and means 'three times' -- referring to the past, present, and future. It reflects our deep-rooted belief in honouring India's rich heritage while embracing progress and innovation. 'Trikal' was never just a name -- it was intended as a tribute to the timeless spirit of India, the hands of our artisans, and the soul of our culture."
Emphasising that the decision was not purely commercial, the statement further said, "This is not just a business decision. It is a gesture of respect, reflection, and our unwavering commitment to honour the sentiments of our people and our country."
The controversy erupted soon after the launch of the
single malt whisky
, priced between Rs 3,500 and Rs 4,500. The teal coloured label on the bottle featured a line-drawn figure of a face with closed eyes and a circle on the forehead -- interpreted by many as resembling Lord Shiva's third eye.
Critics, including religious leaders and Sanatan Dharma organisations, objected to the name 'Trikal', which they argued had
sacred connotations
linked to the Hindu deity Shiva.
The backlash prompted statements from state authorities as well. On Tuesday, Uttarakhand's Excise Commissioner Harichandra Semwal clarified that no such liquor brand had been approved for manufacture, registration, or sale in the state.
The withdrawal of the brand may have an impact on Radico Khaitan's stock performance when markets open on Thursday.
--IANS
skp/rad
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Economic Times
a few seconds ago
- Economic Times
Ola Electric showcases Bharat cell, rare earth-free motor at ‘Sankalp'
Company Images Ola Electric on Friday launched its first indigenously manufactured 4680 Bharat cell battery and a rare earth metal-free motor at its annual 'Sankalp' event, held at the company's Gigafactory in Tamil Nadu. This was Ola's first public showcase at the 107-acre lithium-ion cell manufacturing facility. The 4680 Bharat cell, available starting today, offers 10% higher energy density and a battery life of around 15 years, the company claimed. It can be used in Ola vehicles, energy storage devices such as solar units, and even drones. Ola Electric also unveiled the new S1 Pro+ scooter, powered by the 4680 cell, with a top speed of 141 km/h and a promised range of 501 km. Its price has been cut from Rs 1,99,999 to Rs 1,69,999, with deliveries beginning September 22. Ola's second major announcement was a motor built with ferrite instead of neodymium, eliminating the need for rare earth magnets. These magnets, typically the strongest permanent magnets, have become a supply risk for India's auto industry as China tightens exports. 'The next generation of motor technology does not need rare earths. And your company has already built it,' said founder Bhavish Aggarwal at the event. The company also introduced MoveOS 6, its upgraded operating system that follows MoveOS 5. The new version adds features such as a voice assistant, camera, customisable motor sounds, personalised ride insights, and speed boost. According to Ola, MoveOS 6 will improve energy efficiency by 15%, reduce weight by 25%, and cut costs by 43%. These Gen4 upgrades are scheduled for release early next year. As part of the MoveOS 6 rollout, Ola will launch the S1 Pro Sport, a sport-segment scooter priced at Rs 1,49,999 (tentative), expected in January 2026. The company also revealed its upcoming electric bike, Diamond Head, targeted for has hosted its annual event on August 15 since 2021, when it launched its first S1 electric scooter range. Last year, it introduced its first lineup of electric motorcycles under the Roadster brand, offered in three variants, Roadster Pro, Roadster, and Roadster X, with introductory prices ranging from Rs 74,999 to Rs 2,49, the Gigafactory, Ola aims to mass-produce its homegrown NMC 2170 lithium-ion cells. At present, it imports cells from LG Chem in South Korea for its electric scooters, according to latest announcements come as the company faces regulatory scrutiny and a sharp decline in market share. Ola's share in the electric two-wheeler segment has fallen from over 50% a year ago to 16.8% in the first two weeks of July, placing it behind TVS Motor and Bajaj Auto, ET reported on July pressures add to the challenge. Ola Electric reported a net loss of Rs 428 crore in the June quarter, compared to Rs 327 crore a year earlier, though narrower than the Rs 870 crore loss in the March quarter. The company posted operating revenue of Rs 611 crore in the March quarter. With the 4680 Bharat cell, rare earth-free motor, and new vehicle launches, Ola is betting on technology and in-house manufacturing to regain its edge in India's fast-growing EV market. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Tariffs, tantrums, and tech: How Trump's trade drama is keeping Indian IT on tenterhooks Good, bad, ugly: How will higher ethanol in petrol play out for you? As big fat Indian wedding slims to budget, Manyavar loses lustre As 50% US tariff looms, 6 key steps that can safeguard Indian economy Stock Radar: JSPL forms Ascending Triangle pattern on weekly charts, could hit fresh 52-week high soon Nifty and business are different species: 5 small-cap stocks from different sectors with upside potential of up to 30% F&O Radar | Deploy Bear Put Spread in Nifty to play index's negative stance amid volatility Wealth creation: Look beyond the obvious in some things; 10 fertilizer sector companies worth watching
India.com
a few seconds ago
- India.com
India Bolstering Defence Capabilities, Remains Committed To Regional Peace: Report
HANOI: India's drive for defence self reliance and technological advancement has received a significant boost with the approval of a $2.3 billion (Rs 20,000 crore) project to develop next-generation Airborne Warning and Control Systems (AWACS) for the Indian Air Force (IAF), a report cited on Friday. The development underscores India's commitment to strengthening surveillance, reconnaissance, and situational awareness, while reflecting its foresight in addressing emerging security challenges amid a complex geopolitical landscape. 'AWACS platforms are critical force multipliers that provide real-time intelligence, surveillance, and command and control functions from airborne platforms. These systems detect, track, and engage threats at extended ranges, giving the IAF an unparalleled operational advantage in airspace management,' a report in Vietnam Times mentioned. 'The upcoming generation of AWACS will incorporate cutting-edge radar technology, advanced sensor fusion, and artificial intelligence-driven analytics. This will allow the Indian Air Force to monitor vast stretches of airspace with improved accuracy and responsiveness,' it added. According to the report, advanced detection capabilities will provide earlier warnings and enable coordinated responses to any aerial or missile threats. A key feature of this $2.3 billion project is its focus on indigenous research, development, and manufacturing, while enhancing indigenous defence technology. It stated that in line with the Government of India's 'Make in India' and 'Atmanirbhar Bharat' initiatives, the project aims not only to reduce reliance on foreign suppliers but also to strengthen the domestic defence industry ecosystem. Next-generation AWACS platforms, the report emphasised, are set to play a crucial role in boosting the operational readiness of the IAF. Additionally, with advanced early warning and command capabilities, the IAF will be able to carry out more effective air defence, offensive operations, and maritime surveillance. Furthermore, these systems are designed to interoperate effectively alongside other branches of the Indian Armed Forces, such as the Army and Navy, enabling a unified and synchronised approach to national defence. Through investment in cutting-edge surveillance technologies, the report highlighted that India bolsters its deterrence capabilities while reaffirming its commitment to regional peace and stability. The advanced AWACS systems will play a crucial role in monitoring cross-border activities and preventing incursions, thus promoting a secure environment that fosters economic growth and development. The report detailed that with the strengthening of aerial surveillance and command capabilities, the project not only reinforces India's defence posture but also encourages economic growth, technological advancement, and strategic autonomy. 'It is a testament to India's unwavering commitment to securing its skies and asserting its position as a resilient and technologically advanced nation on the global stage. With this decisive step, India moves closer to realising its vision of a strong, self-reliant defence ecosystem that safeguards the nation's interests and contributes to regional and global peace,' the report noted.
Hans India
a few seconds ago
- Hans India
GST Reform India: Govt Plans Big GST Changes 2025 with Rate Cuts and New Slabs
The Indian government is preparing a major GST reform India plan, set to be announced by Diwali 2025. According to government sources, the revamped structure will simplify GST tax slabs, reduce rates for most goods, and bring relief to consumers and businesses. A Group of Ministers, including state finance ministers, is working on rationalising rates. The proposal introduces just two main GST slabs—5% and 18%—instead of the multiple slabs used today. Luxury goods will face a special 40% rate. Under the proposed GST changes 2025: 99% of goods in the 12% slab will move to the 5% slab. Around 90% of goods in the 28% slab will drop to 18%. Daily-use products will be taxed at 5%. Tobacco products will have a 40% GST rate, keeping the total India tobacco tax 40% burden at the current 88%. Petroleum products like diesel and petrol will remain outside GST. The goal is to get people to spend more, which could balance out any money the government loses from cutting GST rates. In his Independence Day speech, Prime Minister Narendra Modi called these changes a 'Diwali gift' for the people. He said they will make essential items cheaper and help small businesses grow. He also stressed that India should focus on making high-quality, affordable products to become more self-reliant. PM Modi also announced a new task force to recommend all necessary reforms for a 21st-century GST system. He emphasised that self-reliance is about building internal strength and capabilities, not limiting others, and that it is essential for maintaining India's economic power. With GST changes 2025, the government hopes to make the tax system simpler, fairer, and more growth-oriented, while giving relief to the common man and ensuring India's economic resilience.
