HONOR makes up 1 in 4 smartphone sales, launches 400 series
HONOR has officially launched its latest HONOR 400 series locally, aiming to cement its position as a top-tier mid-premium smartphone brand.
According to third-party surveys, HONOR has captured a significant share of the local market, with one in every four smartphones sold in the RM1,500 to RM3,000 range now being an HONOR device.
NEXT-GEN AI CAMERA
Continuing its legacy in mobile photography, the HONOR 400 series features a 200MP ultra-clear main camera with a large 1/1.4-inch sensor and AI enhancements. The HONOR 400 Pro raises the bar with a class-leading 50MP telephoto lens.
Photographer Nazer Noor, who tested the device, praised the 50x AI Super Zoom, noting its clarity and sharpness even from a distance. Powered by the HONOR IMAGE Engine, the device delivers detailed, well-balanced photos in both landscape and portrait modes.
"The HONOR Number Series has a history focusing mainly on its portrait capabilities, and there seems to be more features added to the 400 Series. I am pleased with the smartphone's capability on par with a flagship," Nazer said.
SMARTER EDITING TOOLS
The HONOR 400 Pro includes advanced AI tools that make content creation easier without relying on third-party apps.
These include AI Image to Video (powered by Google Cloud AI), AI Eraser 2.0, AI Cutout, AI Outpainting and AI Upscale. Another unique feature, Moving Photo Collage, lets users combine up to nine moving photos into dynamic visual stories.
Harcourt Studio 2.0 also brings refined lighting effects to portrait photography, adding a creative edge for mobile shooters.
FLAGSHIP PERFORMANCE
Built with flagship specs and designed for all-day productivity and durability, the HONOR 400 series boasts a massive battery with fast wired and wireless charging, a vivid AMOLED display with a 120Hz refresh rate and ultra-high brightness and IP-rated water and dust resistance on the Pro variant.
INTUITIVE AI FEATURES
Running on MagicOS 9.0, the series offers AI-powered tools that boost productivity. Users can quickly summarise meeting notes with AI Summary and AI Minutes or clean up formatting and grammar with AI Format and AI Correction.
For communication, AI Translation supports up to 14 languages, while AI Live Translation enables real-time call translations. On-device AI Deepfake Detection provides added security by detecting suspicious content in real time.
Gemini, Google's built-in AI assistant, is also built in and can be accessed by holding the power button. Users can use it to help with planning, learning or brainstorming ideas.
MAGIC PORTAL AND APP INTEGRATION
The HONOR 400 series includes Magic Portal 2.0 for intuitive app shortcuts. Users can circle content with their knuckle to instantly access supported platforms like Grab, Trip.com, Waze, TikTok, Facebook and Instagram, making navigation, shopping and sharing more seamless.
Pre-orders for the HONOR 400 series are open until May 29, 3pm. Buyers will receive exclusive gifts including an instant camera or noise-cancelling headphones along with a one-year extended warranty. Selected models also come with a free double storage upgrade during the pre-order period.
The HONOR 400 series will be available for purchase nationwide starting May 30.
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