I'm a fashion editor and I never skip the H&M sale - here's everything I'm buying now
We are in peak sales season now. But if you're feeling overwhelmed by where and what to shop, a sure place to find great bargains and savings on investment buys is H&M.
This Swedish haunt on the high street has become a go-to for It-girls on the look out for unbranded, stealth wealth looking buys that don't break the bank.
The sought after Scandi look is far more achievable than you think when you start shopping here, where most of its stock could rival designer styles. And the sales are excellent, with up to 60% off some of its premium items.
Think last minute event dresses and holiday buys, bags that you'll wear daily, sleek sandals, statement knitwear and even the winter coats you should be snapping up now for fabulous prices.
Keep scrolling for my edit of the top pieces to shop.
Tiered A-line dress £9
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Knot-detail dress £14
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If you're still on the hunt for holiday buys. This floaty mini will work a treat in hot climates. The little gold shell beads are a luxury touch and the tiered shape makes it a great throw on option for lunch by the pool or cocktail hour.
I also have my eye on this chocolate number - our obsession with brown isn't going anywhere. The knot detail at the neck really elevates this simple column shape, which will skim over your curves and give the illusion of longer legs. Add some chunky gold studs and oversized sunglasses and you've got a seriously sleek go-to look.
Tie-detail maxi dress £17
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Nightie dress £9
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Looking for a wedding guest dress? Try this tomato red, spaghetti strap dress. You can wear this style time and again, plus it's less than £20, so you can splurge on the accessories.
Alternatively, Google searches for 'nighties' - aka billowing blousy dresses - are surging in the heat right now. This little white puff sleeve iteration will help you nail the trend for as little as £9.
Shift dress £8
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We've had enough of graphic florals and polka dots. Leopard print is set to be big again later this year. Pair this simple shift shape with pumps or chunky sandals now, and then with tights and knee high boots later.
Investing in classic arm candy doesn't have to hurt your purse - see this tan bucket tote for just £13. You're guaranteed to find that it goes with most of your wardrobe.
Straw bag £12
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Still hunting for the perfect straw bag? This faux leather trimmed iteration is right on the money. The compact shoulder silhouette will make it just wearable beyond summer and the exposed stitching makes it look far more high end than a £12 spend.
Another accessory to covet; suede sandals have been everywhere this season. This chic crossover strap style in dark brown will amp up the simplest of white jeans or a linen dress.
Red pumps are also set to storm the shelves again soon - this mesh pair is a no brainer for £13. And you'll be surprised at just how comfortable this slip on style is.
Your mind may not be on knitwear just yet, but this classic monochrome cardi will be perfect for office days where you're sat in frosty air-con and with your jeans come September.
Striped knit £10
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Faux suede shacket £16
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Speaking of knits. You can't go wrong with this £10 fisherman stripe turtleneck. Wear it with your linen Bermuda shorts now on cold evenings and with leather trousers in December. It's a classic that you shouldn't go without!
A suede shacket is another great staple to have on your rail. Layering yours with denim or linen shirts will make this faux number look like the real deal. And it's a buy that you can go back to again and again for the rest of the year.
Teddy coat £41
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Twill coat £27
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If, like me, you're looking ahead to your winter wardrobe, don't hesitate when it comes to this black teddy bear maxi coat. The quality of the fabric and tie waist make it look far more expensive than it really is. For just £41 it's probably the best sale buy I have seen yet - and it will last you through many blustery months to come.
Or hop on the field jacket hype with this bonded twill style which you'll likely wear a little sooner than faux fur.
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