Bryan Cranston champions Ford's new philanthropy push at revived Detroit landmark
He leans back, smiling and welcoming the respite from the grueling 82-degree heat he'd just endured for more than an hour outside, speaking in front of hundreds of Ford Motor Co. employees, dealers and some media.
Cranston, 69, isn't complaining. Heck, he isn't even sweating.
The Oscar-nominated star volunteered to be in Detroit to emcee the event to kick off Ford's new philanthropy program: Ford Building Together. The program aims to better unite Ford's nationwide dealership network and employees so that they can provide more efficient relief during disasters. Ford is partnering with four charities in the new program.
'I'm here to build that community, that's what it's all about," Cranston told the Detroit Free Press, part of the USA TODAY Network, of why he supports Ford's philanthropy work. "I'm tired of the vitriol and the rancor and the finger-pointing. We're better than that. We have a variety of different opinions on religion and politics and life. But let's find the commonality. This is one of those events that finds that commonality. This is a celebration of the American spirit.'
The American spirit is fitting for Ford as the company touts itself as the most American of all the automakers, often citing the statistic that 80% of the vehicles it sells in the United States, it also assembles here. That is a timely message amid President Donald Trump's trade war, which seeks to encourage more U.S.-based manufacturing.
A quiet philanthropist
Cranston is most famous for playing the dad in the early 2000s sitcom "Malcolm in the Middle" and more recently as playing Walter White, a chemistry teacher turned drug dealer, in the hit 2008-13 drama "Breaking Bad." In 2016, he was nominated for Best Actor for the movie "Trumbo."
Despite his movie star credentials, Cranston is a dedicated philanthropist, though he said this is the first time he has talked so openly about it.
"I've been involved in philanthropy for quite a while. My wife and I have a fund set up for a variety of charities," Cranston said. "It was Jane Kaczmarek, who played my wife in 'Malcom in the Middle,' who said, 'Paying back, donating time, energy and money to charities is reciprocal to our good fortune and it kind of comes with the territory.' "
He has used social media to promote his involvement with the National Center for Missing and Exploited Children over the years. And, even with his business endeavors, Cranston makes an effort to give back.
"I'm so blessed; I'm so lucky. Why not share it?" Cranston said. "I don't know how good I'd be as a mogul, wanting to make more and more. I want to make and share, make and share. That's what we discovered when Aaron Paul (costar in 'Breaking Bad') and I started our mezcal company Dos Hombres — we have to give back to the people of Mexico. It's the right thing to do."
'You want me to show up?'
Cranston's ties to Ford started years ago. The relationship has taken him from rescue work with the automaker's philanthropy arm after Hurricane Maria hit Puerto Rico in 2017, to more recently his visit to Dearborn, Michigan Truck Plant to donning a hard hat to trapse through the very building he sat in on June 17: Michigan Central Station, well before it was renovated.
Cranston's famous voice — a deep, gutteral baritone — won him a contract as the voice of Ford commercials starting in October 2018 with the launch of the "Built Ford Proud" campaign, according to Ad Age. He has also voiced Ford Philanthropy promotional videos.
Before that, he said he has personally bought several F-150 crew cab pickups over the years, donating them to charities to use after hurricanes to rescue people in flooded areas.
As for his personal car, Cranston has been driving an all-electric Mustang Mach-E for the past few years.
So when Ford told him about this new philanthropy program that partners with the American Red Cross (Cranston said he donates blood regularly), Habitat for Humanity, Feeding America and Team Rubicon, he didn't hesitate to help.
"Ford said, 'Do you wanna …?' I said, 'You want me to show up?' They said, 'Will you? Really?' I said, 'Yeah, yeah.' So here I am," Cranston said.
Cranston's visits to Michigan
To get to Detroit on June 17, Cranston took a day and a half off from the set of his latest project, a dark comedy movie being filmed in Champaign, Illinois, called "Chili Finger." It also stars Judy Greer, Sean Astin and John Goodman.
The timing is interesting, too. Cranston said it was nearly four years ago to the date when he entered "this building wearing a hard hat and a vest, stepping over puddles and fallen cables and graffiti and broken marble … it was a mess."
That was in 2021 or so and Cranston said he'd come to Michigan to do research for the 2022 movie "Jerry and Marge Go Large" costarring Annette Bening based on the true story of Jerry and Marge Selbee, of Evart, Michigan, who figured out how to win the lottery.
Cranston took a detour from his research to come to Detroit during that visit where he met up with friends. While in the city, he took a tour of Dearborn Truck Plant to see the F-150 pickup being made and then he made his way to Michigan Central Station.
"I came here to see what Ford was doing to this and why," Cranston said. "I thought, 'Oh my gosh this is a huge undertaking.' I knew it was Bill Ford's baby and people thought he was a little crazy to do this and look at it now. It's gorgeous.'
Executive Chair Bill Ford was on FOX News Channel's "FOX & Friends" the morning of June 17 talking to co-host Steve Doocy about the long-standing desire to repair the train station.
"It had become a mecca for drug dealers and everything else. I drove by it almost every day and often, what happened was, there were stories, national stories about the decay of Detroit ... and this was often the visual," Ford said of the train station.
Ford spent close to $1 billion to renovate the old train depot, which now holds shops, offices and soon, a luxury hotel. Since it opened to the public in June 2024, Ford said it has had about 300,000 visitors. On June 2, NoMad Hotels, an upscale boutique brand affiliated with Hilton and featuring a bourgeois-bohemian flair, said it plans to open an approximately 180-room hotel on the top floors of Michigan Central Station in the first half of 2027.
Cranston's take on Detroit sports
Cranston glances around at the marble walls. The sunlight pierces through the skylights illuminating the once downtrodden train depot. He is aware the building reflects the Motor City, a place he calls a "great town" that he visits often.
"I'm really, really happy to see it come back," Cranston said. "There were times when I was here, where it was almost like a ghost town and to see that urban renewal is really rewarding.'
Cranston has a couple of hours before he has to catch a flight back to Champaign, Illinois, and return to his real job. He doesn't mind going back to work, saying he is grateful that he gets to do what he loves for a living and it has given him a platform to help others.
There is one regret though, being a Tigers fan, Cranston wishes he could have caught a game while here.
"But the last time I was here, it was about a year and a half ago, and I'm from Los Angeles originally so I'm a Rams fan," Cranston said. "We came to play the Lions and the Lions beat us. They played a better game and they won. They've got a great team and it was a lot of fun."
Jamie L. LaReau is the senior autos writer who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@freepress.com. Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.
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