Post Malone to headline Esports World Cup 2025 opening ceremony in Riyadh
US rapper and singer Post Malone will headline the opening ceremony of the Esports World Cup 2025, which will be held in Riyadh on July 10, 2025, the organizers announced Friday.
'Post Malone's performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC's role advancing gaming as mainstream entertainment for a digital generation,' a statement by the Esports World Cup Foundation (EWCF) said.
Describing the artist's connection with gaming, the statement added that Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends.
The announcement for Post Malone as headliner follows the launch of EWC Music, an initiative aimed at creating an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience, EWCF's
'This year's [opening ceremony] will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC,' added Ariel Horn, executive producer of the EWCF. 'It's exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.'
The EWC 2025 will feature 2,000 players and 200 clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking prize pool of over $70 million.
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