Luxury women's swimwear brands to shop in 2025
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Originally named Hunza, this one-size fits all swimwear brand, known for its unique crinkle-stretch fabric and leggy designs, came onto the swimwear scene back in 1984 under the creative direction of Peter Meadows. It was best known as the brand behind Julia Roberts' cut out mini dress in Pretty Woman. Fast forward to 2015 and a relaunch thanks to new director Georgiana Huddart, and Hunza G became a firm fan favourite among women of all sizes as the clever combination of elastane and lycra is created to grow with your body.
Designed to feel like a second skin, Eres was founded in 1968 by Irène Leroux and was the first brand to sell swimwear all year-round. The mission from the start was to liberate women who had suffered years of unsupportive padding, constricting boning and unflattering silhouettes in swimwear.
While this Australian luxury brand founded by the sisters Nicky and Simone Zimmermann initiated as a womenswear and accessories brand, it seamlessly extended into swimwear and now offers its feminine ruffles and signature floral designs across swimsuits, bikini and ethereal, boho-inspired resortwear.
A fairly recent addition to the luxury swimwear scene, La DoubleJ started its life as a shoppable online magazine in 2015. Inspired by its history of selling vintage clothing and jewellery, the brand, which produces everything from homeware to hats, is obsessed with all things print, pattern and colour.
Inspired by her leotard uniform as a former ballerina, Marysia Dobrzanska Reeves founded luxury swimwear brand Marysia in 2009. Beloved for its signature scalloped edge designs and one shoulder silhouettes, each piece is crafted in Italy and hand-cut in a couture factory.
While we appreciate Gucci isn't exclusively a swimwear brand, the new playful collection for summer 2025, which features sporty swimming costumes alongside more sultry cut-out silhouettes as well as the iconic double GG monogram plastered across timeless triangle bikinis, was just too good to not include.
Embracing the quiet luxury trend is the Australian swimwear brand Matteau which was founded by the sister duo Ilona Hamer and Peta Heinsen in 2015. Defined by its minimalist aesthetic, dedication to simple yet beautiful silhouettes and muted colour palette, you can invest knowing whatever you buy will be truly timeless.
London-based swimwear label Away that Day offers some of the softest fabrications on the market across its high-waisted bikini bottoms and sculpting swimsuits. All the collection is crafted by small manufacturers across the UK and Europe to reduce carbon emissions, and the brand is mindful of using recycled materials and recyclable packaging where possible.
Designed as a love letter to summer, all of Peony Swim's whimsical and romantic floral prints are hand sketched and designed in-house at the brand's design studio near Queensland, Australia. Showcasing, floaty linens and delicate frills, each collection tries to encapsulate and bottle the feeling of summer.
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