Best burgers in Florida? Forget the chains — 11 local restaurants worth the road trip
While Florida may be best known for its beloved waterfront restaurants, the Sunshine State's burger game is on fire — and these 11 locally loved spots are the hotspots that'll enhance any summer road trip.
From sizzling smash patties to wild topping combos (yes, peanut butter is involved), these places are earning serious buzz from Pensacola to Palm Beach.
Whether it's a beloved island institution or a rising food truck phenom, each restaurant on this list is drawing crowds and dishing out burgers worth bragging about. So if you're hungry for the best burger in Florida, now's the time to hit the road — or maybe just discover a hidden gem in your own hometown.
Best waterfront restaurant near you? 10 Florida favorites for great food, drinks and views
Details: 4810 N. Kings Highway, Fort Pierce; 772-588-4087; beardedbrotherstaphouse.com
Bearded Brothers Taphouse & Eatery opened in 2024 in the Indrio Crossings Shopping Center in Lakewood Park, north of Fort Pierce. Brothers Gaetano and Liborio Traina were inspired to open the new restaurant by their Italian heritage, their family's culinary legacy and their passion for flavorful brews. They were brought up in the restaurant industry, learning from their father, Francesco Traina, who owned pizzerias across Palm Bay.
Its menu features four smash burgers: "All-American" with mayo, American cheese, lettuce, tomato, red onions and pickles; "Black and Bleu" with blackened beef, bacon and blue cheese crumbles; "My Pregnant Wife's" with American cheese, bacon, lettuce, pickles and peanut butter; and "Mushroom Swiss" with sautéed mushrooms and onions, Swiss cheese, lettuce and mayo. — Laurie K. Blandford, TCPalm/Treasure Coast Newspapers
March Madness bracket 2025: See who won area's best burger in basketball-style rankings
Details: 2435 N. 12 Ave., Pensacola and 6820 Caroline St., Milton; 850-380-1519; brownbaggerfoodtruck.com
While Pensacola loves and defends its old-school favorites, Brown Bagger food truck has been sparking rumors of the best burger in the Panhandle since opening in January 2021. Brown Bagger is a collaboration between Pensacola locals Tim Thompson and Ellis O'Neal, who opened the business with the mission to serve 'exceptional food consistently" and have since fostered a reputation for their fun-loving service and playful rotating burger specials.
They have grown to offer two flourishing permanent locations outside Alga Beer Co. and Milton's Gulf Coast Garage Patio Bar, where diners can enjoy their mouthwatering burger while washing down a pint of Pensacola beer and chatting it up with a local. While there are many interesting varieties to try, we recommend experiencing the food truck's namesake, The Bagger Burger, which comes loaded up with a quarter-pound Waygu beef patty, American cheese, grilled onions, and is topped with their signature Bagger Sauce on a potato bun. It is hard to beat. Don't forget to add the Bangin Brussels or the truffle parm fries on the side. — Brittany Misencik, Pensacola News Journal
National Burger Month 2025: 10 essential burger spots to try in the Pensacola area in May
Details: 311 S. Washington Ave., Titusville; www.burgerrobshq.com
Family owned and operated, BurgerRobs specializes in gourmet hot dogs and double smash burgers. The Hawaii 5-OHHH burger has teriyaki sauce, pepper jack cheese, pineapple, scallions and red bell pepper with a house-made honey sriracha mayo sauce. Feel free to add another patty or two, they don't mind.
Owned by Rob and Shelby Buffaloe, BurgerRobs was recently crowned the winner of our 'Best Burger in Brevard' award, as voted by our readers. Fans can't get enough of their mouthwatering smash burgers, flavorful toppings and the flexibility of enjoying their favorites either at the cozy restaurant or via the convenient food truck. BurgerRobs keeps its loyal following updated on food truck stops throughout the week via their Facebook page. — Amber Olesen, FLORIDA TODAY
Hungry? Titusville's top 5 must-try restaurants
Details: 310 Seabreeze Blvd., Daytona Beach; 386-872-3298, facebook.com
This burger staple of more than a decade has earned itself a reputation for its funky sandwich concoctions served in quite the character-rich setting. From its infamous 'wall of shame' calling out no-tippers to chalkboard walls scribbled with animations from patrons past, Daytona Taproom's burgers certainly won't be the only thing to leave an impression.
While you can choose from the classic smash patty lineup, it's the offbeat array of 'munchie-inspired' burgers that give this place its edge. Try a Krispy Kreme Belly Buster ($14.99) — as simple, yet unlikely as it sounds — sandwiching two quarter-pound patties and bacon jam between two warm glazed Krispy Kreme doughnuts; or The Fat Elvis ($14.99) — a double smash patty bite layering smooth peanut butter and grape jelly with bacon jam, crispy bacon strips and sliced pickles all between two deliciously-gooey grilled cheese sandwiches. Whether opting for a mac and cheese-stuffed Big Richard or a three-tiered, full-pound Belly Buster, two things are certain — each dish is made to order and well worth the wait. — Helena Perray / The Daytona Beach News-Journal
10 best New Smyrna Beach restaurants for a burger
Details: 5310 NW Eighth Ave; 352-575-5788; toasttab.com/djscastironburgers
This popular Gainesville food truck seems to have found a quasi-permanent home about a mile and half east of I-75 at Newberry Road in front of CYM Coffee. The burger patties are extremely thin (DJ'S recommends ordering a double) and, as its name suggests, are cooked on cast iron planks, which makes for a great outer crust and a juicy inside. Among DJ's most popular items is the Oklahoma Onion Burger, which includes a double patty, charred onions, DJ's sauce and bread and butter pickles. The new location can be a bit awkward to park, but most cars seem to find a spot in the grass. A few tables are setup for those who wish to dine before they dash. — Alan Festo, The Gainesville Sun
Best burgers in Gainesville? Here are 8 favorites
Details: 5808 Marina Drive, Holmes Beach; 941-778-2501; duffystavernami.com
Located on Anna Maria Island just south of Tampa Bay, Duffy's Tavern has been a beloved West Coast Florida icon since 1971, proudly run by the Geyer family gals. Cincinnati native Pat Geyer bought the original Duffy's, which dates back to the 1950s, 'to keep her five daughters off the streets and out of trouble.' All five — Patti, Pam, Peggi, Penni, and Polli — put in time behind the bar and grill, with Peggi and Polli most often at the helm today.
Cash-only and full of character, Duffy's lives up to its slogan: 'world-famous burger and coldest beer in town.' The star is the diner-style cheeseburger, seasoned to perfection and served 'all the way' with lettuce, tomato, onion, and a swipe of mayo ($8.80). Other favorites include the Brie & Caramelized Onion Burger, Tex Burger (cheddar, bacon, barbecue sauce), Bacon Cheeseburger, and the fiery Fresh Jalapeño & Havarti Cheeseburger. No fries here — but the homemade chili and navy bean soup more than make up for it. And yes, you'll want that beer in a frosty mug. — Wade Tatangelo, Sarasota Herald-Tribune
10 most legendary restaurants in Sarasota, Bradenton and Venice area
Details: 4480 Fowler St., Suite 110, Fort Myers; 239-245-7145; and 1402 Del Prado Blvd., Suite 4, Cape Coral; 239-471-7128; burgers.inc
When this old Florida-flavored restaurant opened two locations within the last year, it brought frog legs, blue crab fritters and golden-fried gator bites in homemade swamp sauce to Southwest Florida. More importantly, though, creative and crafty gourmet burgers that pay homage to the Sunshine State came along too. There are 15 or so to choose from, including the two-patty Alligator Alley, the Swamp Stomper with thick-cut slabs of bacon, a Big Cypress Dip with au jus, a beer-battered mushroom-topped Florida Scrub and the spicy Black Rambo with alligator sausage and blackened crabmeat. You'll find fried eggs, BBQ pork, beer-battered lobster, blueberry jam and peanut butter on others.
Enjoy it all surrounded by oversized fish tanks with baby gators swimming around, stuffed rattlesnakes and squirrels scattered here and there, wild boar heads mounted on walls and python skins stretching from floor to ceiling. Welcome to old Florida. — Robyn George, The News-Press
New Fort Myers restaurant full of old Florida flavor, from gourmet burgers to frog legs
Details: Popup burger stand in Southwest Florida; instagram.com/onlydbls or onlydoubles.com
It's hard to imagine you're an auditor at a surgical supply company and in a matter of years you're cranking out delicious Wagyu smash burgers.
But that's what happened to Kyle Cravo, whose Only Doubles popup burger stand has become so popular in Southwest Florida that Naples Daily News readers in 2024 crowned it the best burger in Collier County. Fans especially rave about the signature dressing on Only Doubles' burgers.
Only Doubles on its Instagram lists where it will be each week. ― Dave Osborn, Naples Daily News
Details: 4812 S. Dixie Highway, West Palm Beach; 561-623-7471 and 3421 S. Orange Ave., Orlando; 407-233-4094; palmbeachmeats.com
Michelin Guide recognition? Check. Tapping into the beef tallow self-care trend? Absolutely, with refrigerated jars for sale to use in cooking and/or moisturizing.
From Frito pie to hot dogs and burgers, Palm Beach Meats is all things wagyu beef. West Palm Beach's location is a Bib Gourmand winner, a designation the Michelin Guide salutes as "friendly establishments that serve good food at moderate prices." An anonymous Guide inspector shared such destinations are often where inspectors go on their own time.
Beautifully cooked and presented, the wagyu patty seemingly has a finer grind than other burgers, making for a softer, smoother experience bite after bite sans detectable yucky gristle. Though the burger itself is hot, the lettuce, tomato and onion are perfectly cool and refreshingly crisp. Think of it as a high-end McDLT from the 1980s. — Diana Biederman and Eddie Ritz, The Palm Beach Post
Behold! 10 best burgers in Palm Beach County
Details: 3550 S. Osprey Ave., Sarasota; 941-364-5938; shakespearesenglishpub.comTucked in a nondescript strip mall near world-famous Siesta Beach, Shakespeare's has been serving Sarasota's best burgers for more than two decades. The setting is a charming English pub, but the real draw is the burgers — hand-formed, eight-ounce patties of Black Angus beef, seasoned well and cooked to order. I prefer mine medium, and they consistently arrive with a smart sear and charred exterior giving way to a juicy, tender, perfectly pink center. Each burger comes on Shakespeare's famous toasted rosemary Kaiser bun, an ideal companion to the pub's various signature creations.
Of the many burger options, none are more impressive than the caramelized onion and brie burger ($15.95). The umami-rich patty, sweet balsamic caramelized onions, and creamy, nutty brie make for an indulgent combination that every burger enthusiast should try. Pair it with fries and a pint of Guinness, and you'll feel transported — far from the Florida heat and just a few bites away from bliss. — Wade Tatangelo, Sarasota Herald-Tribune
Best burger restaurant in Sarasota? My favorite for food, drinks, and a fun setting
Details: 2520 W. Tharpe St. Tallahassee; 850-224-9766; woodchucks-cafe.com
They say some of the best food places are hole-in-the-wall spots and this would ring true for Woodchuck's Cafe. Located next to the Sunoco gas station on West Tharpe Street, this hidden gem decorated in woodchuck decor might take you by surprise. They tote a generous list of burgers, including the "King Kong" a double stack burger topped with 2 slices of cheese, stuffed with golden French fries ($12.75). The "Breakfast Burger" is made with an egg (prepared as guest choice) and crispy bacon piled between two pancake buns ($12.75). Pro tip, this burger deliciously pairs with funnel cake fries ($1.50). For the last 13 years Woodchuck's Cafe has offered a casual dining space with an abundant selection of specialty breakfast items, sandwiches, desserts and more. — Kyla Sanford, Tallahassee Democrat
Best burger? May is National Burger Month: 5 essential Tallahassee spots to try for the food holiday
Wade Tatangelo is Ticket Editor for the Sarasota Herald-Tribune, and Florida Regional Dining and Entertainment Editor for the USA TODAY Network. Follow him on Facebook, Instagram, and X. He can be reached by email at wade.tatangelo@heraldtribune.com. Support local journalism by subscribing.
This article originally appeared on Treasure Coast Newspapers: Best burgers in Florida? 11 local restaurants worth the road trip
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Fast Company
23 minutes ago
- Fast Company
The household auto fleet is a money pit
There's a financial crisis hiding in plain sight: the American household vehicle fleet. Families are hemorrhaging money through car payments, insurance, fuel, maintenance, depreciation, parking, and registration. In many cases, this adds up to more than a family's annual savings—or the cost of sending a child to college every four years. Car ownership is nearly universal in the U.S., with 92% of households owning at least one vehicle. About 37% own two cars, and 22% own three or more. In 2023, the average annual cost to own and operate a new vehicle climbed to $12,182. For households with two cars, that's nearly $25,000 per year—a recurring expense that too often escapes scrutiny. Now consider how those vehicles are used. In 2021, more than half of all daily trips in the U.S. were under three miles. Nearly 30% were less than one mile. We're paying a fortune to go nowhere. The rise of remote and hybrid work has amplified the mismatch between cost and use. As of 2023, more than a third of U.S. employees worked remotely full time, with another 41% following hybrid work models. Pew Research Center reported that almost half of remote workers would look for a new job if their employer took this option off the table. Cars are parked roughly 95% of the time, depreciating as they collect pollen and bird droppings. And yet they demand monthly payments, insurance, fuel, and maintenance. The long-distance commute has been the primary reason for every working member of the family needing their own vehicle, but our travel habits have changed. What if owning fewer cars was a sign of more success? A growing number of families are experimenting with a car-lite lifestyle—ditching the second or third car and rediscovering local travel through bikes, transit, or walking. They're not doing it to make a statement. They're doing it to make ends meet—and to take back their time. At the center of this quiet shift: the e-bike. Part appliance and part liberation machine, e-bikes are redefining what a 'vehicle' can be. School drop-offs, grocery runs, commutes, and social visits—trips once assumed to require a car—are increasingly accomplished with battery-assisted pedaling. Terrain and distance fade as barriers. In 2022, more than 1.1 million e-bikes were sold in the U.S., nearly quadruple the number from 2019. E-bikes now account for over 20% of total bicycle sales in the U.S., and they represented 63% of revenue growth in the bike industry between 2019 and 2023. Bikes have become robust enough to handle everything from kid pickups to bulk grocery runs, and more cities are creating rebate programs to accelerate adoption. Replacing a car with an e-bike can save a household $120,000 over a decade—enough to wipe out debt, fund a college account, or boost retirement savings. And as infrastructure improves with more protected lanes, slower streets, and secure parking, the e-bike can graduate from practical to preferable. What if you spent less on movement and more on meaning? What if streets worked as well for bikes as they do for cars? What if getting around town felt like a lifestyle upgrade? For too long, success was measured by how many vehicles fit in your driveway. But those cars aren't status symbols—they're financial sinkholes. Remember, more than half of America's car trips are under a few miles. If you're going broke to go nowhere, the journey needs a new map.


Fast Company
24 minutes ago
- Fast Company
The best leaders are spacious leaders. Here's what that means
It can be tough out there for leaders. It's challenging to drive results, ensure you're supporting employees' well-being, and maintain your own motivation as well. So how can you be a good leader, and what are the strategies that really work? A helpful concept is spacious leadership—a management approach in which you create space for others to participate, make choices, and be their best. With spacious leadership, you also ensure space for yourself to enhance your own effectiveness and satisfaction on the job. THE NEED FOR IMPROVED LEADERSHIP In spite of leaders who work hard to do their best, a new survey by consulting firm DDI finds that only about 40% of workers believe that leaders are high quality. In comparison, leaders tend to rate themselves better than others rate them. There's a perception gap—along with an opportunity for leaders to get better. There's also evidence that leaders are feeling the pressure. In fact, 71% of leaders say their stress levels have increased, 54% report they are worried about burnout, and 40% have given thought to leaving a leadership role because they struggle with their own well-being, according to the DDI data. A spacious leadership approach addresses how leaders support others, and also how they manage their own workplace experience. CREATE SPACE FOR INVOLVEMENT One of the first ways to demonstrate spacious leadership is to invite people to participate, get involved, and have a voice. At the root of this kind of leadership is humility. It doesn't mean giving up your voice. Spacious leaders have a strong point of view, and they're secure with their own expertise, but they don't assume they have all the answers or the best answers. Comfort with admitting mistakes is also related to spacious leadership. Leaders don't have to know it all—and people appreciate it when their managers ask for ideas and value input in finding solutions. Spacious leaders empower people to be part of the process by communicating effectively. When leaders offer clear direction, goals, or challenges, people are able to be proactive and suggest ways to get things done. And when people have the opportunity to get involved, they are also more likely to feel a sense of ownership and dedication to their work. Demonstrate spacious leadership by inviting people in and sharing context so they can be effective participants in the process. CREATE SPACE FOR LEARNING AND GROWTH People of all generations crave development. In spacious leadership, you create space for people to expand their skills and competencies. Investing in employees' growth sends a message that you value them and their contributions. You can support people by creating succession plans or recommending formal learning sessions, offering regular coaching and feedback, or introducing them to mentors outside your department. The outcomes of these approaches are striking. According to the DDI study, when leaders provided coaching and feedback to employees, those employees were nine times more likely to trust their leader. And when leaders actively supported development, employees were 11 times more likely to trust their leader. Demonstrate spacious leadership by coaching and developing people. CREATE SPACE FOR PERFORMANCE We all have an instinct to matter, and people will be happier and provide more discretionary effort when they are supported in performing at their best. When you're creating space for performance, you're giving people plenty of choice, control, and autonomy. Control and decision-making have been proven to matter for health and longevity. According to two Indiana University studies (one conducted in 2016 and the other in 2020), people who experienced high job stress and had limited control over their work process were less healthy and had higher mortality rates. On the other hand, when they were in high-stress jobs but had greater choice and more decision-making power, they were healthier and lived longer. People also perform best when they have enough time to get things done. Sometimes things are hectic, urgent, or last minute, but spacious leaders do their best to give people adequate time to deliver results. This allows people the space to reflect, plan, and invest in the quality of their outcomes. Demonstrate spacious leadership by giving people the necessary support to perform their best. CREATE SPACE FOR WELL-BEING Another way to create space for people is by attending to their well-being. Give people the opportunity to set and maintain appropriate boundaries in their work and life. In addition, tune into how people are doing and ask questions. You don't need to be a professional social worker, but when you can demonstrate empathy and point people to resources, it sends a strong message about how much you care. Create space for them to share, and then listen and offer support. Paying attention to well-being is good for people—and it pays off for organizations. In a global study by the Workforce Institute at UKG, a workplace software provider, 80% of people said they were energized at work when they had better mental health, and 63% said they were committed to their work. Some 69% of workers reported that their leader has a bigger impact on their mental health than their therapist or their doctor—and about the same impact as their partner. When organizations prioritize well-being, the DDI data finds, people are 12 times more likely to rate leadership quality as high. Demonstrate spacious leadership by ensuring people have the space to nurture their wellbeing. CREATE SPACE FOR SELF-CARE As a leader, your own strength is critical to how you can support others. Just as you create space for your team's excellence, do the same for yourself. Be consistent, present, and accessible, but also ensure you have time to get away and turn off. Also consider the self-care that works best for you. The popular narrative about self-care suggests that you should spend time alone, but you may choose to spend time with others who energize you. Many people think self-care must always involve saying no, but it can also include saying yes to activities that you feel passionate about. Most important is to make choices that are nourishing for you. Another way to ensure self-care is to create a small group of trusted colleagues. Leadership requires a balance of authenticity and transparency with appropriate professionalism. You'll want to establish trusting relationships with other leaders (or people outside your organization) with whom you can relax, share worries and concerns, or get advice. Demonstrate spacious leadership by giving yourself space to regroup, rejuvenate, and bring your best. THE LANGUAGE WE USE The way we think about things and how we talk to ourselves have a significant impact on the choices we make and how we behave. With spacious leadership, you'll focus on all the ways you can create space for others and for yourself, resulting in terrific success.


CNN
28 minutes ago
- CNN
Big brands are staying quiet this Pride Month
For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t-shirts and coffee mugs at their entrances, changed their logos on social media accounts, and spotlighted donations to LGBTQ rights groups. But this Pride Month, many retail chains and brands are going quiet. Companies are treading lightly, avoiding prominent campaigns and visible public support. Thirty-nine percent say they plan to scale back public Pride Month engagements this year, according to a survey of more than 200 corporate executives by Gravity Research, a risk management advisory. That includes sponsoring Pride events, posting supportive messages of LGBTQ rights on social media and selling Pride-themed merchandise. Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump's administration. Federal agencies have threatened to investigate companies with diversity, equity and inclusion programs. Many businesses are tightening their advertising spending due to economic uncertainty over Trump's tariffs. But businesses cited pressure from the Trump administration as the primary reason for changing their Pride Month approach, according to the survey. 'It's clear that the administration and their supporters are driving the change,' said Luke Hartig, the president of Gravity Research. 'Companies are under increasing pressure not to engage and speak out on issues.' The subdued approach marks a shift for businesses, which used to turn the annual June celebration of LGBTQ Americans into a branded holiday. It's part of a broader pivot in corporate America, with many businesses scrapping some of their programs to advance diversity in the workplace under pressure from the Trump administration and Republican activists. Advocates for gay, lesbian and transgender Americans say the Trump administration's opposition makes it harder for businesses to compete, innovate and attract talent. They also warn that companies risk losing business by downplaying support for their growing number of gay, lesbian and transgender customers and workers. The proportion of American adults who identify as LGBTQ has risen to 9.3% of the population. 'By weaponizing federal agencies like the EEOC and the Justice Department to intimidate companies that support LGBTQ+ inclusion, this administration is creating an anti-business, anti-worker atmosphere,' said Eric Bloem, the vice president of corporate citizenship at the Human Rights Campaign Foundation. Many businesses have stopped participating in the Human Rights Campaign's scorecard on corporate policies and benefits for LGBTQ employees due to backlash. 'Companies that show up only when it's convenient, or backtrack the moment there's political pressure, risk losing trust and credibility,' Bloem said. Companies are actively preparing for Pride-related backlash this year from conservative activists and consumers. Sixty-five percent of companies in Gravity Research's survey said they were preparing strategies to respond to blowback. A growing number of chains, including Walmart, Target, Kroger, have also been warning investors about the risks of consumer boycotts over corporate positions on social issues. Anger from the right over Bud Light and Target's marketing efforts, in particular, has had a chilling effect on corporate strategies for Pride Month. Bud Light sales tanked in 2023 after the company's partnership with transgender influencer Dylan Mulvaney sparked anti-trans backlash and boycotts. Bud Light's tepid response also angered LGBTQ rights advocates. In 2023, activists and customers on the right attacked Target on social media for its LGBTQ-themed merchandise during Pride Month. Target employees faced threats over items such as bathing suits designed for transgender people, and the company removed them from stores. Misinformation spread on social media that the swimsuits were marketed to children, which they were not. The backlash led to a drop in sales and lawsuits from Republican-aligned legal groups. Last year, Target sold Pride products in fewer stores and offered the full merchandise collection online. Target is again taking a muted approach to Pride Month this year. In 'select stores,' Target is selling a 'multi-category collection including home, pets, books, vinyl and adult apparel and accessories' to celebrate Pride, the company said in an email to employees viewed by CNN. Target is selling the full Pride product selection online. 'We are absolutely dedicated to fostering inclusivity for everyone – our team members, our guests, our supply partners, and the more than 2,000 communities we're proud to serve,' a Target spokesperson said. 'As we have for many years, we will continue to mark Pride Month by offering an assortment of celebratory products, hosting internal programming to support our incredible team and sponsoring local events in neighborhoods across the country.' But Target's Pride merchandise is limited and displayed less prominently in stores than in previous years, said one Target senior leader who spoke under the condition of anonymity because they were not authorized to speak publicly. Target store employee and customer excitement for Pride Month has dissipated as a result of the company's shift, according to the senior leader. 'It feels like we have catered to the direction of the administration,' this person said. Other companies are also dialing back public pronouncements, donations and merchandise in support of Pride Month. Last year, Kohl's launched a 'Pride capsule collection' of merchandise and donated $100,000 to The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ youth. 'As we use this month to embrace love in all forms, we simultaneously create more spaces for members of the LGBTQIA+ community to live out loud,' Michelle Banks, Kohl's-then chief diversity, equity & inclusion officer, said in a news release. (Banks is now Kohl's chief inclusion and belonging officer.) Kohl's has not announced any Pride Month plans this year and did not respond to CNN's requests for comment. Macy's last year touted that it hosted a donation campaign for The Trevor Project, spotlighted LGBTQ-owned brands, and set up displays in select Macy's windows and at local Pride marches nationwide. Macy's is supporting Pride events this month in a similar way, including participating in Pride events nationwide and raising money for The Trevor Project. But unlike previous years, the company is not making official announcements about its plans. Nordstrom, Gap and several other brands that highlighted their Pride Month efforts last year appear not to have repeated them this June. The companies did not respond to CNN about their plans. But a quieter marketing approach to Pride Month does not necessarily mean companies are abandoning support for LGBTQ employees or customers. 'I do see there's pivoting happening (for Pride Month). What I don't see is corporates walking away from the LGBTQ community,' said Sarah Kate Ellis, president of advocacy group GLAAD. 'They don't want to be caught in the crosshairs of this presidency, and they don't want to become the headline like Target or Bud Light.' Many companies are instead working behind the scenes to engage their LGBTQ employees and strengthen employee recruitment and retention strategies. Just 14% of companies reported plans to reduce internal engagement during Pride Month, according to Gravity Research. Corporate employees are providing counter-pressure to keep brands active on LGBTQ issues. 'Companies are going deeper and wider, rather than supporting an event,' Ellis said. 'They're finding better ways to thread their work supporting the LGBTQ community into their organizations.'