SEON expands APAC team as demand for fraud tech solutions rises

Techday NZ

30-05-2025

SEON has reported increased growth across the Asia-Pacific region as businesses in the area respond to heightened demand for real-time fraud prevention and anti-money laundering solutions.
Organisations such as Salmon Group Ltd, CryptoGaming.com, and Forever Network have recently adopted SEON's Know Your User and Know Your Customer capabilities to address rising digital fraud risks within diverse markets across Asia-Pacific.
To support its expanding client base, SEON has increased its workforce in Singapore and Jakarta, bringing in specialists in technical, sales, and support roles. This is designed to offer clients localised expertise and enable quicker response times.
Addressing the market complexity, Tamas Kadar, Co-founder and Chief Executive Officer of SEON, said, "APAC presents both extraordinary opportunity and operational complexity. The mix of advanced digital economies and rapidly growing markets creates a fragmented risk environment, and legacy point solutions can't keep pace. Our unified platform delivers real-time visibility and protection across the entire customer journey."
Businesses across the region are contending with more stringent regulatory requirements and evolving digital threats. The need to verify identities, manage payment risks, and maintain compliance without negatively affecting customer experience is creating new challenges for companies operating in sectors such as iGaming, fintech, and retail.
SEON's AI-powered technology combines digital footprint analysis, device intelligence, and real-time analytics—integrated into a single platform aimed at proactively detecting and preventing fraud.
Pauline Liu, Compliance Officer at TitanFX, described her company's experience using these tools: "SEON has quickly become one of the most effective and user-friendly fraud detection tools we've used to date. Its ability to provide real-time insights, coupled with detailed device tracking and risk scoring, has greatly improved how we identify and respond to suspicious activity. The platform is user-friendly, making it easy for both new and experienced team members to navigate and act swiftly. SEON has already proven to be a smart and dependable solution for our fraud monitoring needs."
Troy Nyi Nyi, Senior Vice President and General Manager at SEON, remarked on client needs in the region, explaining, "Our regional clients are increasingly prioritizing fraud prevention platforms that can handle APAC's payment complexity and varied identity verification methods. The iGaming, fintech and retail sectors in particular are seeking solutions that can operate across multiple jurisdictions without requiring separate tools for each market, which is why they're turning to SEON."
SEON's technology will be on display at the upcoming SiGMA Asia event in Manila, where Troy Nyi Nyi will participate in a session discussing how fraud prevention can be leveraged as a competitive advantage, especially for leaders in the iGaming and fintech industries.
SEON currently provides services to more than 5,000 businesses globally using a platform that combines real-time digital footprint analysis, device intelligence, and artificial intelligence-driven rules for fraud detection and regulatory compliance. The company operates from locations in Austin, London, Budapest, and Singapore.