Aldi's brutal M&S takedown as it 'launches' strawberry sandwich equivalent

Daily Mirror

2 days ago

M&S's viral strawberry sandwich has had a second spin in the spotlight thanks to budget supermarket Aldi, which has mock-launched a random alternative
When M&S think they are one step ahead - Aldi always has a secret marketing ploy up their sleeves.
In the latest supermarket wars, Aldi has taken a brutal, but humorous, swipe at M&S for the viral strawberry sandwich in the best way possible. Aldi is known for it's tongue-in-cheek social media jibes, particularly directed at Marks and Spencer's after the Colin and Cuthbert caterpillar cake wars.
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Now they have jumped on the sandwich bandwagon after M&S made headlines when it announced an unusual strawberry sandwich - sending social media into a frenzy. Shoppers were divided over the unusual fruit filling, complete with cream, wedged between two slices of thick sweetened bread.
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So Aldi did what Aldi does best and mocked up their own 'viral' sandwich, and it's a dupe of M&S's luxury offering. The Aldi version is made up of carrots and creme on a soft sweetened bread. To add a further punch to M&S, Aldi's caption was mocking the famous M&S strapline, as the Facebook post said: "This is not just any sando... this is a Carrot and Creme Sando. 500K likes and we'll make it happen."
M&S are known for calling their sandwiches 'sando's' when they launched their Chicken Katsu Sando last year, and by joining in on the viral trend, shoppers have loved Aldi's ploy at taking a swipe at M&S. One fan commented on the post: "Can always count on Aldi to have a sense of humour," to which Aldi replied: "Love a good bit of tomfoolery."
While another eager Aldi fan chimed: "I've been waiting for aldi response on this," and a third penned: "Guaranteed to make you see in the dark!" As Aldi replied: "100% night vision or your money back."
Meanwhile a fourth said: "Easy now, wouldn't want any beef in that sandwich," to which Aldi boldly responded: "Oh, we've always got beef!"
It comes after Aldi changed it's name at one of their Manchester stores ahead of the Oasis reunion gig. It has paid tribute by having changed the name of its Bury New Road store in Prestwich. The store, which is just a few miles from Heaton Park, has been renamed 'Aldeh'.
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The retailer has said that the temporary rebrand embraces the Mancunian pronunciation of its name. It described the decision to rename the store as being in homage to the Gallagher brothers and Manchester's musical heritage.
Aldi has revealed that the sign will be on display at the store throughout Oasis' much-awaited comeback stint in the city. It's teased that fans of the band have already queued outside the store to take photos of the new tribute.