GM President Outlines Criteria for Next-Gen Camaro
Could the Camaro Return as an EV?
The Chevrolet Camaro may be gone for now, but General Motors President Mark Reuss has made it clear that the iconic pony car is not forgotten. Speaking with The Detroit News during last month's 24 Hours of Le Mans, Reuss shared insight into what would be necessary to bring the Camaro back – and hinted at the possibility of electrification playing a key role.
Reuss, who has been a longtime advocate for GM performance vehicles, reflected on his personal connection to the Camaro. His first car was a 1967 model, purchased with his father for $1,300. 'It was high school, I was 16, and it brought so much joy to me,' Reuss said. 'Not because I was racing the car, but because it was a really pretty car.'
That sense of beauty and joy, according to Reuss, would be central to a successful revival. 'I think that formula of beauty – and a little bit of functionality and fun – all of that is important,' he explained. 'If we were getting back into Camaro, that piece of it is really important.'
However, Reuss also acknowledged the shrinking pony car market, citing Ford's sales success with the electric Mustang Mach-E over its traditional V8-powered counterpart. That could mean GM is considering a similar two-pronged approach: an electrified Camaro variant to meet modern market demands, paired with the possibility of a traditional performance-focused version to keep enthusiasts engaged.
While Reuss stopped short of confirming any return, his comments suggest that GM has not closed the door on the Camaro nameplate. For fans mourning its 2024 discontinuation, this may be the clearest sign yet that a new Camaro—potentially with both EV and V8 options—could someday roar back to life.
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