Latest news with #MarkReuss
The Advertiser
2 days ago
- Automotive
- The Advertiser
Next Chevrolet Camaro to follow the ‘formula'... if it happens
The Chevrolet Camarosports car, arch-rival to the Ford Mustang, could make a comeback if the 'formula' is right, says General Motors president Mark Reuss. The sixth-generation Camaro – which currently races in Australia's Supercars racing category against the Mustang – went out of production in 2023. At the time, GM – which owns Chevrolet – assured devastated enthusiasts and fans "this is not the final chapter for the nameplate". Now, GM President Mark Reuss has said chances of a seventh-generation Camaro will depend on whether GM could deliver a car worthy of the name. CarExpert can save you thousands on a new car. Click here to get a great deal. "I think that formula of beauty, and a little bit of functionality and fun, all of that is important," the GM boss told The Detroit News. "If we were getting back into Camaro, that piece of it is really important. I think that would be a great formula, and we have the ability to do that." The formula would include the Camaro being "affordable and attainable" according to previous reports – with cheap muscle being key. That also makes an electric successor to compete with the new-generation Dodge Charger – offered with both twin-turbo six-cylinder and EV powertrains in the US – even less likely for now, too. Yet reports in early 2025 suggested GM management put paid to a successor, V8-powered or otherwise, as the business case didn't stack up. Mr Reuss followed his comments by reiterating the sports car market in the US is shrinking – which makes a Camaro comeback less likely. GM would have taken note of Mustang's 44,003 sales in the US in 2024, which were the worst in the nameplate's 60-year history – and saw it outsold by the Mustang Mach-E electric SUV. The Mustang lost its stranglehold as Australia's best-selling sports car in 2024, too, with supply issues seeing it demoted to third behind the BMW 2-Series and Subaru BRZ – although it has clawed its way back to the top in 2025. The sixth-gen Camaro was sold as a rear-wheel drive coupe and convertible with a range of turbocharged four-cylinder and naturally aspirated V6 and V8 petrol engines, with a choice of automatic or manual transmissions. In Australia and New Zealand, GMSV (General Motors Specialty Vehicles) imported a small number of V8 Camaros, but didn't benefit from a factory-backed right-hand drive production program like Mustang has. This meant the Camaro was priced much higher than the Ford in Australia, which was a performance car bargain when it arrived in local showrooms in 2015 at $59,990 before on-road costs for a V8 manual coupe. A six-speed manual V8 Camaro, converted to right-hand drive, was priced from $85,990 before on-road costs when it first arrived in Australia in 2018. The Mustang's price has since shot up, with the current V8 manual coupe starting at $83,990 after range-wide $5000 price rises from July 1, 2025. Ford Australia pointed to the New Vehicle Efficiency Standard (NVES) introduced here in 2025 as a factor in upping the Mustang's price. MORE: A look back at the Chevrolet Camaro, the Ford Mustang's nemesis Content originally sourced from: The Chevrolet Camarosports car, arch-rival to the Ford Mustang, could make a comeback if the 'formula' is right, says General Motors president Mark Reuss. The sixth-generation Camaro – which currently races in Australia's Supercars racing category against the Mustang – went out of production in 2023. At the time, GM – which owns Chevrolet – assured devastated enthusiasts and fans "this is not the final chapter for the nameplate". Now, GM President Mark Reuss has said chances of a seventh-generation Camaro will depend on whether GM could deliver a car worthy of the name. CarExpert can save you thousands on a new car. Click here to get a great deal. "I think that formula of beauty, and a little bit of functionality and fun, all of that is important," the GM boss told The Detroit News. "If we were getting back into Camaro, that piece of it is really important. I think that would be a great formula, and we have the ability to do that." The formula would include the Camaro being "affordable and attainable" according to previous reports – with cheap muscle being key. That also makes an electric successor to compete with the new-generation Dodge Charger – offered with both twin-turbo six-cylinder and EV powertrains in the US – even less likely for now, too. Yet reports in early 2025 suggested GM management put paid to a successor, V8-powered or otherwise, as the business case didn't stack up. Mr Reuss followed his comments by reiterating the sports car market in the US is shrinking – which makes a Camaro comeback less likely. GM would have taken note of Mustang's 44,003 sales in the US in 2024, which were the worst in the nameplate's 60-year history – and saw it outsold by the Mustang Mach-E electric SUV. The Mustang lost its stranglehold as Australia's best-selling sports car in 2024, too, with supply issues seeing it demoted to third behind the BMW 2-Series and Subaru BRZ – although it has clawed its way back to the top in 2025. The sixth-gen Camaro was sold as a rear-wheel drive coupe and convertible with a range of turbocharged four-cylinder and naturally aspirated V6 and V8 petrol engines, with a choice of automatic or manual transmissions. In Australia and New Zealand, GMSV (General Motors Specialty Vehicles) imported a small number of V8 Camaros, but didn't benefit from a factory-backed right-hand drive production program like Mustang has. This meant the Camaro was priced much higher than the Ford in Australia, which was a performance car bargain when it arrived in local showrooms in 2015 at $59,990 before on-road costs for a V8 manual coupe. A six-speed manual V8 Camaro, converted to right-hand drive, was priced from $85,990 before on-road costs when it first arrived in Australia in 2018. The Mustang's price has since shot up, with the current V8 manual coupe starting at $83,990 after range-wide $5000 price rises from July 1, 2025. Ford Australia pointed to the New Vehicle Efficiency Standard (NVES) introduced here in 2025 as a factor in upping the Mustang's price. MORE: A look back at the Chevrolet Camaro, the Ford Mustang's nemesis Content originally sourced from: The Chevrolet Camarosports car, arch-rival to the Ford Mustang, could make a comeback if the 'formula' is right, says General Motors president Mark Reuss. The sixth-generation Camaro – which currently races in Australia's Supercars racing category against the Mustang – went out of production in 2023. At the time, GM – which owns Chevrolet – assured devastated enthusiasts and fans "this is not the final chapter for the nameplate". Now, GM President Mark Reuss has said chances of a seventh-generation Camaro will depend on whether GM could deliver a car worthy of the name. CarExpert can save you thousands on a new car. Click here to get a great deal. "I think that formula of beauty, and a little bit of functionality and fun, all of that is important," the GM boss told The Detroit News. "If we were getting back into Camaro, that piece of it is really important. I think that would be a great formula, and we have the ability to do that." The formula would include the Camaro being "affordable and attainable" according to previous reports – with cheap muscle being key. That also makes an electric successor to compete with the new-generation Dodge Charger – offered with both twin-turbo six-cylinder and EV powertrains in the US – even less likely for now, too. Yet reports in early 2025 suggested GM management put paid to a successor, V8-powered or otherwise, as the business case didn't stack up. Mr Reuss followed his comments by reiterating the sports car market in the US is shrinking – which makes a Camaro comeback less likely. GM would have taken note of Mustang's 44,003 sales in the US in 2024, which were the worst in the nameplate's 60-year history – and saw it outsold by the Mustang Mach-E electric SUV. The Mustang lost its stranglehold as Australia's best-selling sports car in 2024, too, with supply issues seeing it demoted to third behind the BMW 2-Series and Subaru BRZ – although it has clawed its way back to the top in 2025. The sixth-gen Camaro was sold as a rear-wheel drive coupe and convertible with a range of turbocharged four-cylinder and naturally aspirated V6 and V8 petrol engines, with a choice of automatic or manual transmissions. In Australia and New Zealand, GMSV (General Motors Specialty Vehicles) imported a small number of V8 Camaros, but didn't benefit from a factory-backed right-hand drive production program like Mustang has. This meant the Camaro was priced much higher than the Ford in Australia, which was a performance car bargain when it arrived in local showrooms in 2015 at $59,990 before on-road costs for a V8 manual coupe. A six-speed manual V8 Camaro, converted to right-hand drive, was priced from $85,990 before on-road costs when it first arrived in Australia in 2018. The Mustang's price has since shot up, with the current V8 manual coupe starting at $83,990 after range-wide $5000 price rises from July 1, 2025. Ford Australia pointed to the New Vehicle Efficiency Standard (NVES) introduced here in 2025 as a factor in upping the Mustang's price. MORE: A look back at the Chevrolet Camaro, the Ford Mustang's nemesis Content originally sourced from: The Chevrolet Camarosports car, arch-rival to the Ford Mustang, could make a comeback if the 'formula' is right, says General Motors president Mark Reuss. The sixth-generation Camaro – which currently races in Australia's Supercars racing category against the Mustang – went out of production in 2023. At the time, GM – which owns Chevrolet – assured devastated enthusiasts and fans "this is not the final chapter for the nameplate". Now, GM President Mark Reuss has said chances of a seventh-generation Camaro will depend on whether GM could deliver a car worthy of the name. CarExpert can save you thousands on a new car. Click here to get a great deal. "I think that formula of beauty, and a little bit of functionality and fun, all of that is important," the GM boss told The Detroit News. "If we were getting back into Camaro, that piece of it is really important. I think that would be a great formula, and we have the ability to do that." The formula would include the Camaro being "affordable and attainable" according to previous reports – with cheap muscle being key. That also makes an electric successor to compete with the new-generation Dodge Charger – offered with both twin-turbo six-cylinder and EV powertrains in the US – even less likely for now, too. Yet reports in early 2025 suggested GM management put paid to a successor, V8-powered or otherwise, as the business case didn't stack up. Mr Reuss followed his comments by reiterating the sports car market in the US is shrinking – which makes a Camaro comeback less likely. GM would have taken note of Mustang's 44,003 sales in the US in 2024, which were the worst in the nameplate's 60-year history – and saw it outsold by the Mustang Mach-E electric SUV. The Mustang lost its stranglehold as Australia's best-selling sports car in 2024, too, with supply issues seeing it demoted to third behind the BMW 2-Series and Subaru BRZ – although it has clawed its way back to the top in 2025. The sixth-gen Camaro was sold as a rear-wheel drive coupe and convertible with a range of turbocharged four-cylinder and naturally aspirated V6 and V8 petrol engines, with a choice of automatic or manual transmissions. In Australia and New Zealand, GMSV (General Motors Specialty Vehicles) imported a small number of V8 Camaros, but didn't benefit from a factory-backed right-hand drive production program like Mustang has. This meant the Camaro was priced much higher than the Ford in Australia, which was a performance car bargain when it arrived in local showrooms in 2015 at $59,990 before on-road costs for a V8 manual coupe. A six-speed manual V8 Camaro, converted to right-hand drive, was priced from $85,990 before on-road costs when it first arrived in Australia in 2018. The Mustang's price has since shot up, with the current V8 manual coupe starting at $83,990 after range-wide $5000 price rises from July 1, 2025. Ford Australia pointed to the New Vehicle Efficiency Standard (NVES) introduced here in 2025 as a factor in upping the Mustang's price. MORE: A look back at the Chevrolet Camaro, the Ford Mustang's nemesis Content originally sourced from:
Yahoo
4 days ago
- Automotive
- Yahoo
GM President Outlines Criteria for Next-Gen Camaro
⚡️ Read the full article on Motorious Could the Camaro Return as an EV? The Chevrolet Camaro may be gone for now, but General Motors President Mark Reuss has made it clear that the iconic pony car is not forgotten. Speaking with The Detroit News during last month's 24 Hours of Le Mans, Reuss shared insight into what would be necessary to bring the Camaro back – and hinted at the possibility of electrification playing a key role. Reuss, who has been a longtime advocate for GM performance vehicles, reflected on his personal connection to the Camaro. His first car was a 1967 model, purchased with his father for $1,300. 'It was high school, I was 16, and it brought so much joy to me,' Reuss said. 'Not because I was racing the car, but because it was a really pretty car.' That sense of beauty and joy, according to Reuss, would be central to a successful revival. 'I think that formula of beauty – and a little bit of functionality and fun – all of that is important,' he explained. 'If we were getting back into Camaro, that piece of it is really important.' However, Reuss also acknowledged the shrinking pony car market, citing Ford's sales success with the electric Mustang Mach-E over its traditional V8-powered counterpart. That could mean GM is considering a similar two-pronged approach: an electrified Camaro variant to meet modern market demands, paired with the possibility of a traditional performance-focused version to keep enthusiasts engaged. While Reuss stopped short of confirming any return, his comments suggest that GM has not closed the door on the Camaro nameplate. For fans mourning its 2024 discontinuation, this may be the clearest sign yet that a new Camaro—potentially with both EV and V8 options—could someday roar back to life.
Yahoo
5 days ago
- Automotive
- Yahoo
GM President Outlines Criteria for Next-Gen Camaro
⚡️ Read the full article on Motorious Could the Camaro Return as an EV? The Chevrolet Camaro may be gone for now, but General Motors President Mark Reuss has made it clear that the iconic pony car is not forgotten. Speaking with The Detroit News during last month's 24 Hours of Le Mans, Reuss shared insight into what would be necessary to bring the Camaro back – and hinted at the possibility of electrification playing a key role. Reuss, who has been a longtime advocate for GM performance vehicles, reflected on his personal connection to the Camaro. His first car was a 1967 model, purchased with his father for $1,300. 'It was high school, I was 16, and it brought so much joy to me,' Reuss said. 'Not because I was racing the car, but because it was a really pretty car.' That sense of beauty and joy, according to Reuss, would be central to a successful revival. 'I think that formula of beauty – and a little bit of functionality and fun – all of that is important,' he explained. 'If we were getting back into Camaro, that piece of it is really important.' However, Reuss also acknowledged the shrinking pony car market, citing Ford's sales success with the electric Mustang Mach-E over its traditional V8-powered counterpart. That could mean GM is considering a similar two-pronged approach: an electrified Camaro variant to meet modern market demands, paired with the possibility of a traditional performance-focused version to keep enthusiasts engaged. While Reuss stopped short of confirming any return, his comments suggest that GM has not closed the door on the Camaro nameplate. For fans mourning its 2024 discontinuation, this may be the clearest sign yet that a new Camaro—potentially with both EV and V8 options—could someday roar back to life.
Yahoo
6 days ago
- Automotive
- Yahoo
GM Boss Knows What He Wants From A Future Chevrolet Camaro
GM Boss Knows What He Wants From A Future Chevrolet Camaro originally appeared on Autoblog. Is It Time For A Camaro Comeback? The very last sixth-generation Chevrolet Camaro rolled off the production line back in January 2024, and although it was an aging car with some flaws, it was also one of the best to drive in its segment. General Motors hasn't totally discounted the idea of a Camaro comeback at some stage, and GM President Mark Reuss has now given his thoughts on what such a return would require. Speaking with GM Authority, Reuss said that a new Camaro would need to offer a little of everything to appeal to a market base that doesn't value muscle cars as much as it once did. "I think that formula of beauty, and a little bit of functionality and fun, all of that is important," said Reuss. "If we were getting back into Camaro, that piece of it is really important." Camaro May Not Mean What It Once Did Those who groaned reading the above know where comments like those from senior auto executives usually lead: a place where a singular focus on performance cannot live. Reuss reportedly mentioned GM's major rival, Ford, recognizing that the Mustang Mach-E all-electric crossover has often outsold the traditional gas-powered muscle car. The idea of a Camaro SUV has been rumored to be under consideration, and there have been hints that such a thing may also be all-electric, but in the current market, which is more enamored by hybrids than EVs, that may be risky. That said, an electric Camaro would take some time to develop, and when it's ready, the buying public's appetite for an EV may have grown. Reuss has previously indicated that the Camaro nameplate could find itself on a four-door of some description, so a sedan cannot be ruled out entirely, but the smart money says a crossover would be a bigger seller. Anything Could Happen View the 2 images of this gallery on the original article It's unclear what direction Chevy will ultimately take. In its last few years on the market, the Camaro received only mild updates while the Dodge Challenger was getting more and more powerful variants and numerous special editions, and only the Mustang challenged the HEMI recipe. Dodge did this as a glorious farewell to the V8 as it prepared to go all-electric in the segment (a decision that has since been reversed), while Ford chose to introduce the Mustang Mach-E while retaining the regular coupe, introducing a new S650 generation. GM and Stellantis appeared to be under the impression that EV demand would grow at a rapid rate. That's proven to be a miscalculation, and with EV incentives expiring soon, this is unlikely to change. Our best bet? If the Camaro returns someday - and it may well not - it probably won't be a coupe, and it probably will be a hybrid. But if it sticks to Reuss's formula of beauty, function, and fun, that may not be such a bad thing. GM Boss Knows What He Wants From A Future Chevrolet Camaro first appeared on Autoblog on Jul 17, 2025 This story was originally reported by Autoblog on Jul 17, 2025, where it first appeared.
ArabGT
7 days ago
- Automotive
- ArabGT
New Life for the Camaro? GM's Surprising Words Fuel Enthusiast Hopes
The roar of the Chevrolet Camaro may have gone quiet since its final production run in December 2023—marked by the last ZL1 1LE—but the legend hasn't faded from the hearts of muscle car enthusiasts. According to General Motors CEO Mark Reuss, the Camaro isn't finished yet. In an interview with the Detroit News, Reuss emphasized, 'This is not the end of the story.' Could a New Camaro Command the Spotlight Again? If there's a formula to bring back the Camaro, Reuss believes it lies in three pillars: stunning design, thrilling performance, and sheer driving fun. 'It must be beautiful and deliver both performance and enjoyment,' he stated, hinting that the Camaro's resurrection would need to capture its iconic essence in a modern form. An Uncertain Market for Muscle Cars Still, the path forward isn't so simple. While passion for muscle cars remains strong, the traditional sports car segment is showing signs of fatigue. In 2024, the electric Ford Mustang Mach-E outpaced its gas-powered counterpart in sales, delivering 51,745 units compared to 44,003 for the conventional Mustang. Although the classic Mustang has bounced back in the first half of 2025, the market remains uncertain, and the competitive field is far from predictable. Leaked information suggested that plans for a seventh-generation Camaro were shelved due to financial concerns—specifically, lack of profitability and market viability. No Electric Plans… Yet Perhaps the most defining revelation comes from Chevrolet's executive engineer Tony Roma, who confirmed that an electric Camaro is not in the pipeline. 'There is no appetite for an electric-powered Camaro,' he stated. Enthusiasts continue to demand the visceral experience of high-displacement gasoline engines—an element seen as non-negotiable. Stellantis' recent struggles with large electric vehicles under the Dodge brand further reinforce this consumer sentiment. A Roadmap to Redemption Should GM revisit the Camaro project, the ingredients for a successful return are familiar: a naturally aspirated V8, aggressive styling, and a driver-focused cockpit that offers manual transmission. However, economic pressures and shifting market dynamics mean that pricing will play a crucial role. The next Camaro must deliver performance and character—without breaking the bank. Final Thoughts: Camaro's Heart Still Beats Although no concrete plans are in motion, the Camaro's future continues to stir curiosity and hope. From executive statements to fan forums, the spirit of the Camaro is alive and well. Will we witness a modern legend rise from the ashes, or will market forces steer GM in a different direction? Tell us—what would your dream Camaro look like?
