HUAWEI eKit: Empowering partners to unlock SME opportunities
HUAWEI eKit, Huawei's dedicated brand for distribution business, launched its latest products, strategies, and digital platforms at a roundtable session during the ME&CA Tech Carnival 2025.
These innovations are designed to help partners to deliver intelligent solutions to small and medium-sized enterprises (SMEs).
'Distribution is a key pillar in the growth of Huawei's enterprise business', said Mrs. Ding Juan, Director of Distribution Partner Strategy & Operations at HUAWEI. 'Through long-term investment in R&D, marketing, supply, and services, we are creating a resilient and win-win partner system to drive the digital and intelligent transformation of SMEs'.
During the HUAWEI eKit roundtable session, HUAWEI introduced its latest suite of cutting-edge products, including Wi-Fi 7 APs, full Layer 3 switches, IdeaHub Board 3 Pro, ONUs, and SSDs. These market-leading solutions are designed to significantly enhance SME operations and drive business efficiency.
Additionally, HUAWEI unveiled the new Installer Partner identity within the HUAWEI eKit partner ecosystem. This initiative provides installers with exclusive incentives, fostering stronger collaboration and industry growth. To further support its partners, HUAWEI will launch a series of training courses, enabling them to maximize the potential of eKit.
A key highlight was the launch of the HUAWEI eKit App, a digital tool designed to simplify event participation, provide real-time marketing updates, and streamline device registration and deployment. Partners were encouraged to use the app and share feedback to continuously improve the experience.
As a trusted Huawei Gold Distributor, SecureNet FZC plays a vital role in delivering Huawei's cutting-edge product portfolio to a broad channel network. From SMB to enterprise solutions, partners benefit from a comprehensive suite of products tailored to meet diverse market needs.
'Huawei supports SecureNet with a solid foundation of partner-centric policies, attractive incentives, consistent supply, and a powerful digital platform for seamless business operations. The Huawei Partner Portal and mobile app enable SecureNet and its resellers to access training, manage opportunities, and track support cases with ease', said Ms. Aparajita Guha, the Business Unit Head-Telecom & Networking at SecureNet FZC
At last, HUAWEI introduced its latest supply chain strategy to improve the efficiency of shipment.
Looking ahead, HUAWEI eKit will continue to grow with its partners—offering trusted products, digital support, and enhanced partner policies that include engineering service providers as key contributors to the ecosystem.
Image Credit: Huawei
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tahawul Tech
15 minutes ago
- Tahawul Tech
AI Technology Archives
Alan Qi, President of Huawei Cloud Middle East and Central Asia, discusses their implementation of AI technology, the rate of digital transformation in the region and the potential challenges that could slow the rate of AI adoption for enterprises.
Tahawul Tech
16 minutes ago
- Tahawul Tech
Alan Qi Archives
Alan Qi, President of Huawei Cloud Middle East and Central Asia, discusses their implementation of AI technology, the rate of digital transformation in the region and the potential challenges that could slow the rate of AI adoption for enterprises.
Gulf Business
28 minutes ago
- Gulf Business
Spotify's Mark Abou Jaoude on shaping culture and championing regional talent
Image: Gulf Business In a region pulsing with cultural energy and creative momentum, Mark Abou Jaoude is one of the most influential forces shaping the future of music. By day, he leads Spotify's music strategy as Head of Music for MENAP and it's his deep love for the culture that fuels everything he does. With over a decade in the industry, Abou Jaoude's approach is grounded in cultural insight, strategic intuition, and a constant push to break boundaries. 'Being exceptional means creating innovative, authentic, and impactful moves that resonate deeply with artists, fans, and communities,' he shares. His career has been shaped by bold decisions and a deep ear for sounds bubbling just beneath the mainstream a reflection of his ability to spot cultural shifts before they emerge. Abou Jaoude's process blends instinct with experience. He immerses himself in the region's grassroots music scenes, stays connected to youth culture, and has a keen understanding of evolving tastes. Yet his vision extends beyond trends. His mission is to help contribute to a more connected, sustainable music ecosystem across the region. 'Music across the region is evolving and growing quickly, with more people discovering and sharing sounds than ever before,' he says. 'But with that momentum comes a responsibility to build stronger support systems, invest in education, and create pathways that help artists grow long-term.' Abou Jaoude's passion for music remains the driving force behind his creativity, and leadership style. My curiosity about music has really inspired my leadership style,' he shares. It's that curiosity that pushes him to keep learning, seek out working with passionate people, and stay grounded in a mindset of growth and discovery. 'I don't mind getting messy or making mistakes. That's where growth happens,' he says. It's no surprise, that a vehicle like the But the QX80 offers more than just exceptional audio. From its refined interior and intuitive technology to its spacious design, the entire experience aligns with how Abou Jaoude moves through the world. 'It's built with attention to detail, comfortable, thoughtful, and powerful. Whether I'm heading to a strategy session or simply taking a moment to reset, it gives me the space to think and the sound to feel.' As a creative leader at the intersection of culture, innovation, and technology, Abou Jaoude sees a strong alignment between INFINITI's values—human, daring, and forward and the qualities today's creatives need to thrive. 'Staying true to yourself, being brave enough to try something new, and always looking ahead that's what defines both creative impact and strong leadership.' His advice to future industry leaders is direct and empowering: 'Know what you want to achieve. All you need is clarity, consistency, and the courage to take risks.' For Abou Jaoude, success is as much about mindset as it is about talent. He champions a balance between vision and execution, always staying grounded in purpose and committed to work that's both creatively and culturally meaningful. Abou Jaoude continues to drive the region's music industry forward, not by following formulas, but by listening deeply, acting boldly, and always staying in tune with what's possible.
