Emirates to Explore Crypto Payments Through New Deal with Crypto.com
The integration, which prioritises security and regulatory compliance, is expected to be implemented next year.
Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer, commented:
'Partnering with Crypto.com to integrate cryptocurrency into our digital payments system reflects Emirates' commitment to meeting evolving customer preferences, in addition to tapping into younger, tech-savvy customer segments who prefer digital currencies.'
Eric Anziani, President and Chief Operating Officer of Crypto.com, said:
'As we continue to expand the everyday use case for crypto, integration with exceptional partners such as Emirates will bring real momentum to the digital asset industry and enable both companies to offer genuine innovative finance solutions for our customers. We look forward to working together as we continue to build our crypto offering in the GCC.'
In addition to exploring payment integration, Emirates and Crypto.com will consider joint promotional campaigns to raise awareness and encourage adoption of the new payment option.
The move aligns with broader developments in Dubai, which is working to position itself as a global centre for cryptocurrency activity.
This is supported by a developing ecosystem and regulatory framework aimed at encouraging innovation while safeguarding investor interests and financial stability.
A number of companies in Dubai, including real estate developers and telecom providers, already accept cryptocurrency for transactions.
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