Why a $155 Kmart designer buy is proving to be the 'best deal' the store's ever offered

Daily Mail​

02-05-2025

Kmart has dropped its 'IT' chair in a new walnut colourway - and designer enthusiasts can't get enough of it.
The $155 Asker Lounge Chair won plenty of fans when it was released as a cream boucle piece, with a clean sweep of five star reviews.
So when the new edition appeared in stores this week, eagle-eyed home decorators were quick to pounce.
Heavily inspired by the trendy scoop armchairs flooding 'interior inspo' feeds of late, the Asker Lounge Chair adds a refined elegance to any living space, reading nook or bedroom corner.
Designed with plush polyester-covered cushioning, it also features a high backrest, a plywood and steal frame and curved edges that provide an ergonomic seating experience.
It comes in pieces, though a list of simple instructions is provided to make assembly a breeze; it's ideal for anyone looking for stylish seating without the hassle.
It mirrors designer versions so closely, the Kmart lounger could be mistaken for the popular AUD$1,200 Scoop Armchair from Atkin & Thyme or the $300 Remy Accent Chair from Cooper & Co.
The boucle cream version has been compared to the sleek Lennox Arm Chair from South Coast Furnishings, though the latter will set you back a cool $850.
'Every time someone walks into my living room they just can't stop admiring the chair! Must buy if you love white furniture as much as I do,' a shopper said of the earlier version.
'Best purchase in Kmart,' raved another.
'Easy to put together and looks amazing!'
The range of dupes have been talk of the town of late, with an insider leaking a list of all the designer perfume 'inspirations' available at the store, earlier this week.
Fans of Daisy by Marc Jacobs ($165 for 100mL) can pick up Fresh Meadow at Kmart for just $8 - while not an exact match, it's described as a brighter, fresher take on the cult classic.
Other dupes include Oddity, which mirrors Paradoxe by Prada, and Noir Night ($6 to $12) for fans of Black Opium by Yves Saint Laurent ($285).
Also among the most exciting finds is In the Clouds, which retails for just $6 as a body mist and $12 as a perfume.
It's said to smell almost identical to Ariana Grande's Thank U Next - a scent that normally sells for $70 in Australia.
With cost-of-living pressures hitting Australians hard, a $6 perfume that smells like a $150 designer bottle is an irresistible deal.
Others love the idea of being able to spritz themselves liberally throughout the day without worrying about wasting expensive fragrance.
Whatever the reason, Kmart's perfume aisle is becoming the hottest spot for beauty lovers in the know - but with many of these dupes flying off the shelves, you'll have to be quick to snag one.