KSSA to boost entrepreneurial growth, promote Shah Alam's local identity

New Straits Times

16-05-2025

SHAH ALAM: The Kompleks Sukan Shah Alam (KSSA) will further boost entrepreneurial activity by developing a more robust ecosystem for small and medium enterprises (SMEs) across the commercial areas of Shah Alam City Centre.
Selangor Menteri Besar Datuk Seri Amirudin Shari said the initiative would also help showcase local talent and highlight Shah Alam's unique character in terms of food and beverages, as well as its culture and traditions.
"One of the unique traits among the people of Selangor, particularly the youth, is their spirit, capability and eagerness to venture into entrepreneurship.
"However, at times, those who are interested may feel that opportunities to become entrepreneurs are limited by factors such as location, information or knowledge.
"As such, this initiative will further highlight local talent and celebrate Shah Alam's unique identity through its food and beverages, culture and traditions," he said.
He said this in his keynote address at the handover ceremony of the Letter of Acceptance for the KSSA development between Menteri Besar Selangor Inc (MBI Selangor) and Lembaran Prospek Sdn Bhd (LPSB), a subsidiary of MRCB Land Sdn Bhd and Malaysian Resources Corporation Bhd (MRCB).
The handover was witnessed by Raja Muda of Selangor Tengku Amir Shah.
Also present were Selangor State Secretary Datuk Dr Ahmad Fadzli Ahmad Tajuddin, MBI Selangor group chief executive officer Datuk Saipolyazan M. Yusop and MRCB chairman Datuk Mohamad Nasir Ab Latif.
Amirudin said KSSA, built as a sustainable and multi-purpose hub, will also feature a shopping mall, a multi-purpose indoor hall and a football training field.
He said the shopping mall would be directly connected to the indoor arena and main stadium, allowing smooth visitor flow and supporting attractions such as street eats, pop-up bazaars and open-air dining areas.
"More broadly, the inclusion of hotels, restaurants and an integrated transport terminal is expected to generate job opportunities and stimulate local economic growth," he said.
At the same time, Amirudin said, in line with the sustainability theme of the Selangor Plan 1 (RS1), a 310,000m² area would be allocated as green landscaped space, featuring a botanical garden, jogging and cycling tracks and pedestrian-friendly walkways.
"Recently, when I led the Selangor delegation to Osaka for the launch of Selangor Week at the Malaysia Pavilion during the 2025 World Expo, I observed and appreciated the beauty of Osaka's parks and cityscape.
"While seemingly simple in design, every element and component of the city and gardens served a clear function and was both user and pedestrian friendly.
"Hence, I believe the KSSA area can serve as a new model in realising the Shah Alam City Council's goal of becoming a low-carbon city within five years, by 2030," he said, adding that the space is intended to provide a positive environment for youth to explore their interests, connect with peers, and engage in healthy activities.
He also said the KSSA master plan would prioritise access to, and connectivity with, the LRT3 public transport system, complementing existing efforts by the Selangor government through Selangor Mobility, including the use of Smart Selangor Buses and demand-responsive transit (DRT) vans.
He added that this would allow Selangor residents living in commercial hubs such as Kuala Lumpur, or even as far as Putrajaya, to reach the Shah Alam Sports Complex without needing to use private vehicles.