從公路到青春：Wood Wood 2025 秋冬形象企劃「Double A」率先曝光
Wood Wood 即將為 2025 秋冬系列「Sphere」推出全新企劃「Double A」。由創意總監 Brian SS Jensen 與設計總監 Gitte Wetter 掌舵，企劃跳脫系列原有的自然與未來主義脈絡，改以更私密的敘事 —— 不加修飾的友情、青春，以及馳騁公路的自由 —— 作為主軸。
「『Double A』一直致力於構築人人易於穿搭的日常衣櫥，但本季我們想更深入挖掘友情與共享體驗。」Jensen 向 Hypebeast 表示，並補充：「整個企劃都關於青春、公路之旅，以及與好友共享的那些神奇時刻 —— 音樂放到最大、車窗全落、目的地不設限。」
整輯影像刻意保留粗獷的紀錄片調性，捕捉好友橫貫公路時的即興能量；捨棄華麗布景，聚焦於從臨時路邊停靠到深夜高速公路轟鳴的真實片段。Jensen 解釋：「一切都很有機、很自然。我們想呈現一種宛如回憶的真實體驗…… 允許不完美，也擁抱即興。」
「Double A」不單是一輯系列造型照，更將 Wood Wood 的標誌性單品重新定位為盛載共享回憶與集體能量的載體。Jensen 希望穿着者能感受到歸屬感：「我希望大家在我們的服裝裡既舒適又自信，同時覺得自己屬於更宏大的共享故事。」他續指：「這些單品讓你早上隨手套上，便能陪你走過任何場合；對我而言，這個系列講的就是年輕與自由。」
「Double A」將於 Wood Wood 各大官方渠道正式揭曉。
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a day ago
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從公路到青春：Wood Wood 2025 秋冬形象企劃「Double A」率先曝光
重點摘要 Wood Wood 即將為 2025 秋冬系列「Sphere」推出全新企劃「Double A」。由創意總監 Brian SS Jensen 與設計總監 Gitte Wetter 掌舵，企劃跳脫系列原有的自然與未來主義脈絡，改以更私密的敘事 —— 不加修飾的友情、青春，以及馳騁公路的自由 —— 作為主軸。 「『Double A』一直致力於構築人人易於穿搭的日常衣櫥，但本季我們想更深入挖掘友情與共享體驗。」Jensen 向 Hypebeast 表示，並補充：「整個企劃都關於青春、公路之旅，以及與好友共享的那些神奇時刻 —— 音樂放到最大、車窗全落、目的地不設限。」 整輯影像刻意保留粗獷的紀錄片調性，捕捉好友橫貫公路時的即興能量；捨棄華麗布景，聚焦於從臨時路邊停靠到深夜高速公路轟鳴的真實片段。Jensen 解釋：「一切都很有機、很自然。我們想呈現一種宛如回憶的真實體驗…… 允許不完美，也擁抱即興。」 「Double A」不單是一輯系列造型照，更將 Wood Wood 的標誌性單品重新定位為盛載共享回憶與集體能量的載體。Jensen 希望穿着者能感受到歸屬感：「我希望大家在我們的服裝裡既舒適又自信，同時覺得自己屬於更宏大的共享故事。」他續指：「這些單品讓你早上隨手套上，便能陪你走過任何場合；對我而言，這個系列講的就是年輕與自由。」 「Double A」將於 Wood Wood 各大官方渠道正式揭曉。
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